View
213
Download
0
Category
Tags:
Preview:
Citation preview
The goal is not to be good at FB
• Good at business• Why are we doing this• Who is our audience• What do we want them to do• How do we know it is working
5 strategies
• Create Awareness - buy ads on FB, friends of fans,
• Increase sales - ?– California Tortilla – status updates- secret word is
fish....come into store and get a 50%– Apps and FB things to do this– Groupon type
• Market research - your fans are subjects. FB polls...survey
• Ex. Sacred Rides – which trip...which jersey • Customer Service versus twitter– Get satisfaction FB widget
FB has failed in marketing
• More about loyalty than acquisition• Avg user base- 50% come back everyday• Fans- 70% everyday • Fans have 310 friends compared to 130• Fans click on 5.3 links avg 1• Fans are the engaged members of FB• Is it their engagement channel?
• 84% fans are existing customers• What are they looking for– Exclusive offers and benefits– Not what regular people get special– 36% buy more after being a fan
Get fans- community
• Shareable content• Recommend to friends• Fan widgets• Unique and remarkable content• Costs time but meaningful relationship
Get fans - campaigns
• Good for getting fans...scale and speed but it costs money.
• Targeted ads• Big coupon promotions• Contest promotions• Media coverage
Recommended