Final Assignment Structure Bus Strategy

Managing Strategy

Final INDIVIDUAL Assignment

ANONYMOUS SUBMISSION: HeaderSheet and ID number. No Name

Deadline: 15 January 2016 (by 3pm)

Word limit : 3,500

Submission ONLY on Moodle

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STRUCTURE for a Full Strategic Appraisal of a Company

Introduction

Part I – External analysis

Part II – Internal analysis

Part III - Description of LV current corporate and business strategy

Part IV – LV’s Issues and challenges

Part V – The Selection of Strategic Options

Conclusions

Reference List

Appendices

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STRUCTURE

HeaderSheet (with the only ID number)

Cover page: make it nice!!

Table of Contents

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Introduction

o Purpose of the report

o What does LV do?

o What is the background of the organisation?

o What industry does it operate in?

o What are its geographical markets?

o What products and services does it offer and what are the market segments?

o What are LV mission, vision and value?

o What generic strategy it is following? (cost leadership or differentiation?)

o Who are the key stakeholders?

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PART I – EXTERNAL ANALYSIS

Overview to state the purpose of the analyses

1.1 Macro-Environmental AnalysisRefer to PESTEL model (appendix?)Discuss the main points How do these macro factors impact the industry you are analyzing and therefore

your company?

1.2 Industry AnalysisRefer to Porter’s Five Forces of Competition model (appendix?)Discuss it and draw conclusions about the attractiveness of the industry analysed. Remember to use the appropriate factors… and to conclude: Is the industry

profitable or not??

1.3 Opportunities and Threats (Partial SWOT analysis)Derive them from 1.1 and 1.2

IMPORTANT: You need to carry out some additional research (online) in order to undertake these first 3 sub-sections

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PART II – INTERNAL ANALYSIS

Overview to state the purpose of the analyses

2.1 Analysis of LV resources and competencies

2.1.1.Identification of the Resources & Competencies

Refer to Value Chain model (appendix?)

2.1.2. Distinction between Threshold and Distinctive Resources & Competencies

Refer to Competency framework

2.1.3. Appraisal of the Resources & Competencies

Refer to the VRIO framework

Draw conclusions: which resources and competencies are really contributing towards LV sustainable competitive advantage?

2.2 Strengths and Weaknesses (Partial SWOT analysis)

Optional: Here you can also add some discussion about The Financial Performance of LV (using some financial ratios and statistics ..etc)

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Competencies Framework

Threshold Resources

Threshold Competences

Distinctive Resources

Distinctive Competences

Strategic Capability

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VRIO Framework

Valuable? Rare? Difficult to

Imitate?

Exploitable by the

Organization?

Competitive implications

R1 No - - NoCompetitive

Disadvantage

R2 Yes No - -Competitive

Parity

C1 Yes Yes No YesTemporary

competitive advantage

C2 …

…..….

Yes Yes Yes YesSustained competitive advantage

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Part III – LV’s current Corporate and Business Strategy

3.1 LV corporate strategy

Where does the company compete?

Refer to the three main corporate strategies that you know

3.2 LV generic strategyHow does the company compete? Refer to the Strategy Clock model (appendix?) and/or

Porter’s Generic Strategies model (appendix?)

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The Strategy Clock by Bowman

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Generic Strategies Framework by Porter

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Part IV – LV main Issues and challenges

Provide a summary of the issues from the external and internal analyses

Then highlight the issues and challenges that you believe LV now faces in order to remain competitive and continue to grow the business

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Part V – LV strategic options for growth

5.1 Generating Strategic options

o Which are the 3/4 strategic options available to grow and develop the business further? To do this use:o Ansoff matrix (appendix?)o and Tows Matrix models (appendix?)

5.2 Evaluating the Strategic Optionso Refer to the SFA framework to evaluate the options identified

and select the best one.

5.3 Implementation: Which are the resources needed to implement the strategic option chosen?

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Ansoff’s Matrix

ProductsM

arke

ts

PresentP

rese

nt

NewN

ew

Market Penetration

Product Development

Market Development

Diversification

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TOWS Matrix

Weaknesses:1.2.3.

Strengths:1.2.3.

WO StrategiesUse Opportunities to overcome weaknesses

SO StrategiesUse strengths to take advantage of opportunities

Opportunities:1.2.3.

WT StrategiesDefensive strategies

to minimize weaknesses and

avoid threats

ST StrategiesTake advantage of

Strengths to avoid

threats

Threats:1.2.3.

From External Analysis

From Internal Analysis

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The SFA Framework

Success Criteria of Evaluation of StrategicOptions

Suitability Feasibility

It is concerned with

whether a S.O. could be

made to work in practice

– the capability to deliver

the strategy

It is concerned with the

expected performance

outcomes (such as the

return or risk) of the S.O. &

the extent to which these

would be in line with the

expectations of

stakeholders

The fit test:

Does the S.O. exploit the

company’s strengths?

Take advantage of the

Opportunities? And does it fit

with the company’s positioning?

Acceptability

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EXAMPLE Strategy Selection –develop criteria under SFA and then quantify them

CRITERIA Strategic

Option 1

Strategic

Option 2

Strategic

Option 3

Strategic

Option 4

Suitability 4 3 5 2

Feasibility 2 3 5 4

Acceptability 4 2 3 5

TOTAL 10 8 13 11

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Conclusions

CONCLUSIONS

Provide Your strategic solutions for the company’s ongoing health. What

problems will LV have in trying to sustain a competitive advantage over its rivals?

REFERENCES LIST

Alphabetical order and Harvard style (at least 20 academic references )

APPENDICES (if needed)

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General Points to Remember

o When starting a section and a subsection, always state what you are going to do and why

o Ensure that your discussion provides critical analysis not just descriptive narrative

o Give careful consideration to the presentation of your assignment

o Reference all external sources used and ensure that you are accurate (both in-text and in the list of references)

o Be careful with spelling and grammar

o Proof-read your final work

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Ask your tutor an appointment if you wish to receive some extra support with your assignment

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…..Now go out there….and

SUCCEED!!!!

THANK YOU VERY MUCH FOR YOUR ATTENTION…….