Finding the Right Audience in Facebook

FINDING THE RIGHT AUDIENCE IN FACEBOOK

Or

Is Facebook worth it?

With 180,000,000 users, the U.S. ranks #1 in all countries.

That is just over 70% of the Online population.

In short………..

Ads Are Good But…….

The demographics only allow you so many options….

Specific area Age groups Company…… (If they have it in their profile) But how do you know if you are being

seen by the specific target you are looking for?

Do you want to spend your money on a pair of 80’s jeans??????

Introducing!!!!! Facebook Custom Audience Here’s what you will need:

1. Google Chrome

2. Facebook Fan Page

3. Database on a CSV file

4. Copy of this Power Point

Lets jump right in.

Step 1:

You MUST be using Google Chrome Select the Ad’s Manager from your

home screen.

Step 2:

Select Power Editor from the left side bar.

Side Bar:

If you have never done an ad before, you do not have anything to manage.

You will be taken to the ad builder page if you click “ad’s manager”.

Side Bar:

If that’s you, type in the URL bar the following….

www.facebook.com/ads/manage

Step 3

Add your accounts to the Power Editor application.

This will take a few minutes.

Step 4

You now have access to the Power Editor dashboard.

You will be offered a full tour of the tool, or you can come back to the tour from the Options menu.

Step 4

In the dashboard select Audiences (it’s ok to accept the terms).

Step 5

Drop down Create Audience. Select Custom Audience

Step 5

In the pop up box, name your upload (so you can upload multiple lists)

Choose the file you want to upload (Must Be CSV or TXT)

Make sure you select Emails from the options.

Then click Create.

Step 5

Side Bar:

You have selected “emails” to look for. If you have other information on your

list, such as names, phone numbers, states, zip codes.. Power Editor sees those as errors.

Simply click yes when the scary red errors appear.

Side Bar:

Step 5

Once the upload finishes reading the emails it finds click close.

Step 5

Power Editor will automatically de-duplicate your list for matches.

The tool will only upload emails it finds on Facebook.

You may see a different number uploaded than the list size.

It takes about an hour for your list to be available.

Step 5

Click check updates to see if your list is ready.

Once your list is uploaded, you can leave the Power Editor.

Step 6

Create your Ad Select Ad Manager

Step 6

Select Create Ad

Step 6 Select the page you are creating your ad for If you don’t see the page, type the name of it in the

search bar

Step 6

Design your Ad Select “See Advanced Options” Make sure the text and Image grab the

viewers’ attention. Choose whether or not to allow friends

of your target to see “Sponsored Stories”

Choose Advanced Options

Ad Example

Step 6

Step 7

Choose your audience Default is all users in the U.S. That’s the 180 MILLION users I

mentioned at the beginning.

Step 7

Scroll down to just under the Age and Gender Categories

You will see a drop down menu “Add More Demographics”

Select any option

Step 7

Under the now visible Broad Categories' section you will see your “Custom Audiences”

Step 7

Step 7

Additional demographics will still affect the audience.

Step 7

Set your campaign schedule and pricing

Step 8

Review Your Ad Place Order

Step 9 Your ad is under review Once approved it is active, targeting exactly who

you want to target.

So STOP………

Going after these folks

When who you want is

Copy of Powerpoint:

Just contact the Loan Professional who invited you.

Ask Questions:

Join the Private Group

www.facebook.com/groups/agentmastermind