FIU WK1 Hola World v2 · FIU SJMC • DIGITAL MEDIA RTV 5936 • WEEK 1. FEEL THIS INSIDE. WINTER...

H O L A W O R L D

F I U S J M C • D I G I TA L M E D I A R T V 5 9 3 6 • W E E K 1

F E E L T H I S I N S I D E .

W I N T E R T E R M 2 0 1 4

WHO IS EDDIE G?

HOLA FROM MIAMI

UX BACKGROUND

With 12 years experience in web & mobile user experience arena, I have learned that the key to survival is to adaptation and helping people get it.

CURRENTLY...

UX Director @SapientNitro #MiamiBeach CLIENTS: ESPN, VisitFlorida, Coke, Chrysler, Dodge, Fiat, Norwegian Cruise Lines

I LOVE USER EXPERIENCE

WHAT IS USER EXPERIENCE?

It’s an invisible force, but can be noticed when something seems too easy or feels too complex. The best way to think about it is in number of steps to a goal.

NETFLIX UX EPIC FAIL

Changing a habit that made Netflix unique (mail order DVDs) confused customers! !Netflix undervalued the mail driven renting ritual, thinking on-demand streaming is a better user experience.

BETTER TOLL ROAD UX

Old way: New way:

UX SAVES PROJECTS

In any project, user experience helps: • define features and requirements • communicate between creative and tech • communicate between account and client

WHO ARE YOU?

https://www.polleverywhere.com/my/polls#!/my/polls

– A N O N Y M O U S

“Oh My God”

http://www.polygon.com/2012/10/19/3527592/the-vox-games-experiment-journalism-and-newsroom-

management

http://www.sporttechie.com/2013/12/27/nbadigitalseries-2013-14-miami-heat/

http://blog.140proof.com/post/70531771125/the-top-10-social-moments-of-2013 !http://www.theverge.com/2013/12/31/5248762/doge-meme-rescue-dog-wow !http://www.theverge.com/2013/5/9/4309048/body-massage-gi-joe-and-the-invention-of-the-viral-video !http://money.cnn.com/2013/09/11/technology/social/att-9-11-tweet/ !http://blogs.wsj.com/speakeasy/2013/02/04/how-oreo-culture-jacked-the-super-bowl/ !http://digiday.com/brands/banksy-marketing/

T O P 2 0 1 3 S O C I A L M E D I A M O M E N T S

TIME TO FREAK OUT ABOUT DIGITAL MEDIA

E Y E - O P E N I N G S TAT SD I G I TA L M E D I A C U R R E N T S TA T E

W E L C O M E T O D I G I TA L J O U R N A L I S MP U B L I S H I N G I N T H E D I G I TA L A G E

http://vimeo.com/77915795

CLASS OBJECTIVES & SYLLABUS

C O U R S E O B J E C T I V E S

• Enable you with industry-relevant practices to create, broadcast in, and analyze digital media.

• Understand the role and tasks of a social media professional.

• Discuss and evaluate impact of digital media in journalism, business and culture.

D I G I TA L M E D I A R T V 5 9 3 6

L E A R N I N G O U T C O M E S

• Think critically about digital media platforms, roles, and responsibilities with content publishing online.

• Broaden awareness and knowledge of new media industry business practices.

• Demonstrate technical skills related to digital media publishing, social media management and analysis.

D I G I TA L M E D I A R T V 5 9 3 6

R E Q U I R E D R E A D I N G

• New Rules of Marketing & PR

• How to Measure Social

• Socialnomics

• Social Media ROI

• Contagious

• Likeable

D I G I TA L M E D I A R T V 5 9 3 6

tbd on what is required, excerpts and chapters to be provided.

http://www.amazon.com/The-New-Rules-Marketing-Applications/dp/1118488768/ref=dp_ob_title_bk

http://www.amazon.com/Measure-Social-Media-Step---Step/dp/0789749858/ref=sr_1_1?s=books&ie=UTF8&qid=1386777615&sr=1-1&keywords=how+to+measure+social

http://www.amazon.com/Social-Media-ROI-Measuring-Organization/dp/0789747413/ref=pd_sim_b_3

http://www.amazon.com/Likeable-Social-Media-Customers-Irresistible/dp/0071762345/ref=pd_bxgy_b_img_y

http://www.amazon.com/Socialnomics-Social-Media-Transforms-Business/dp/1118232658/ref=sr_1_1?s=books&ie=UTF8&qid=1386777705&sr=1-1&keywords=socialnomics

http://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686579/ref=sr_1_1?s=books&ie=UTF8&qid=1386777739&sr=1-1&keywords=contagious

O P T I O N A L R E A D I N G

R E C O M M E N D E D D I G I TA L T O O L S

• PollEverywhere.com

• http://paper.li/

• http://topsy.com/

• http://tweetreach.com/

• http://twazzup.com/

• hootsuite.com

• http://www.socialbakers.com/ (trial)

D I G I TA L M E D I A R T V 5 9 3 6

• http://peekanalytics.com/

• http://www.socialmention.com/

• http://hshtags.com/

• http://www.google.com/alerts

• http://postris.com/

• http://statigr.am/

• en.mention.net (trial)

M U S T R E A D S ( D A I LY )

• http://mashable.com/

• http://gigaom.com/channel/video/

• http://socialmediatoday.com/

• http://clevergirlscollective.com/about-us/blog/

• http://www.theverge.com/

• http://thenextweb.com/

• http://mry.com/en/Blog/

• http://dankennedy.net/

• http://www.fastcodesign.com/

• www.thedailybeast.com

• http://www.emarketer.com/

D I G I TA L M E D I A R T V 5 9 3 6

!

• http://blog.bufferapp.com/

• https://medium.com/

• http://www.reddit.com/

• http://www.dailydot.com/

• http://venturebeat.com/

• digiday.com

• digitalinnovationtoday.com

• www.insidefacebook.com

• www.buzzfeed.com

• qz.com

C L A S S S C H E D U L E

E V E R Y W E E K , W E W I L L :

• Take attendance with an interactive quiz presented in class.

• Share interesting news for the week (“OMGs”).

• Students present weekly assignment to class (if applicable).

• Discuss weekly topic and readings assigned for this week.

D I G I TA L M E D I A R T V 5 9 3 6

– J E F F S P I C O L I FA S T T I M E S AT R I D G E M O N T H I G H

“Learning about Cuba, and having some food.”

R E C O M M E N D E D C L A S S S C H E D U L E ( W E E K S 1 - 4 )

# D AT E T I T L ET O P I C / T H E M E S

M O R E C O M M E N T S R E A D I N G

1 J A N 9

L E T ’ S G E T S O C I A L ( B O O T C A M P PA R T 1 )

• U N D E R S TA N D V O C A B U L A R Y • L E A R N S I T E S , T O O L S • C R E AT E S O C I A L A C C O U N T S • G O T H R O U G H T U T O R I A L S

• S T U D E N T S C R E AT E S O C I A L A C C O U N T S • S T U D E N T S R E G I S T E R W I T H T O O L S

2 J A N 1 6

R E A D Y. S E T. L I S T E N . ( B O O T C A M P PA R T 2 )

• D I G I TA L A N A LY T I C S C O N C E P T S

• U N D E R S TA N D T O O L C O N C E P T S F O R S O C I A L L I S T E N I N G

• N E E D T O F I N D O U T W H I C H T O O L S W E G E T F O R F R E E A N D W H I C H W E PAY

• S T U D E N T S P R E PA R E A L I S T E N I N G D R A F T P L A N ( 5 % )

L I K E A B L E : 1 D M A N A LY T I C S : 2 , 4 , 1 0

3 J A N 2 3

W H Y L I S T E N I N G M AT T E R S ( B O O T C A M P PA R T 3 ) !/ / P O S S I B L E M A K E U P

• S O C I A L M E D I A F O R B R A N D A W A R E N E S S

• D E F I N I N G L I S T E N I N G M E T R I C S F O R S U P E R B O W L B R A N D S

• S T U D E N T S S H A R E T H E I R “ L I S T E N I N G O B J E C T I V E S ” F O R S U P E R B O W L ( 5 % ) •  S T U D E N T S S E L E C T A B R A N D T O M E A S U R E F O R G R O U P S U P E R B O W L A S S I G N M E N T

H O W 2 M E A S U R E : 3 , 4 D M A N A LY T I C S : 1 1

4 J A N 3 0

U N D E R S TA N D I N G S O C I A L A U D I E N C E & B E H AV I O R S

• P L A N F O R S U P E R B O W L S O C I A L M E D I A E X E R C I S E

• K N O W Y O U R B R A N D A N D Y O U R A U D I E N C E

• L E A R N A B O U T I D E N T I F Y I N G I N F L U E N C E R S , C R E AT I N G P E R S O N A S ,

• S T U D E N T S P R E S E N T A P P R O A C H F O R S U P E R B O W L B R A N D L I S T E N I N G ( 5 % )

L I K E A B L E : 2 , 3 S O C I A L N O M I C S : 5 , 7

R E C O M M E N D E D C L A S S S C H E D U L E ( W E E K S 5 - 8 )

# D AT E T I T L E T O P I C / T H E M E S M O R E C O M M E N T S R E A D I N G

5 F E B 6 S U P E R B O W L L I S T E N I N G P R E S E N TAT I O N S

• G R O U P S P R E S E N T T H E I R S U P E R B O W L L I S T E N I N G R E P O R T

•  S U P E R B O W L G R O U P A S S I G N M E N T I S 1 5 % O F T O TA L G R A D E • 1 0 ? G R O U P S AT 1 5 T O 2 0 M I N U T E S E A C H

E N J O Y T H E G A M E : )

6 F E B 1 3

H O W T O M E A S U R E S O C I A L M E D I A ( PA R T 1 )

• B R E A K I N G D O W N B A R R I E R S T O S O C I A L M E D I A M E A S U R E M E N T

• U N D E R S TA N D H O W S O C I A L M E D I A F I T S F O R B U S I N E S S O B J E C T I V E S

• S A P I E N T S P E A K E R I F AVA I L A B L E ( G A B R I E L )

H O W 2 M E A S U R E : 1 , 2 , 9 S O C I A L N O M I C S : 8

7 F E B 2 0

H O W T O M E A S U R E S O C I A L M E D I A ( PA R T 2 )

• S O C I A L M E D I A F O R L E A D G E N E R AT I O N • S O C I A L M E D I A F O R C U S T O M E R

R E L AT I O N SM A R C O C A S A S ( F B S P E A K E R ) , I F AVA I L A B L E

H O W 2 M E A S U R E : 5 , 6 , 7 , 8 D M A N A LY T I C S : 1 3 , 1 5

8 F E B 2 7

M E A S U R E M E N T, A N A LY S I S & R E P O R T I N G

• M E A S U R E M E N T C R I T E R I A O V E R V I E W • C O N N E C T I N G R O I T O A N A LY S I S • U N D E R S TA N D I N G S O C I A L M E D I A

D A S H B O A R D S

• S T U D E N T S C R A F T S O C I A L M E D I A R E P O RT I N G S C O R E C A R D D R A F T F O R A S S I G N E D B R A N D S ( 5 % )

D M A N A LY T I C S : 1 6 , 1 8 , 1 9 S O C I A L M E D I A R O I : 1 4 , 1 5 , 1 7

R E C O M M E N D E D C L A S S S C H E D U L E ( W E E K S 9 - 1 2 )

# D AT E T I T L ET O P I C / T H E M E S

M O R E C O M M E N T S R E A D I N G

9 M A R 6

S O C I A L M E D I A P R O G R A M D E V E L O P M E N T

• C A S E S T U D I E S O F S O C I A L M E D I A B U S I N E S S M O D E L S

• C R E AT I N G B U S I N E S S O B J E C T I V E S

• D E F I N I N G T H E O P P O R T U N I T Y

• E VA L U AT I N G T H E C O M P E T I T I O N

• S A P I E N T N AT H A N I E L P E R E Z ( I F AVA I L A B L E ) • S T U D E N T S D O P R E P F O R W O R K S H O P ( 5 % ) - L I S T E N I N G A S S E S S M E N T D E L I V E R A B L E

S O C I A L M E D I A R O I : 1 - 4

1 0 M A R 1 3

W O R K S H O P : W I T H M O C K C L I E N T

• A L I G N S O C I A L M E D I A T O B U S I N E S S G O A L S / B R I E F

• E S TA B L I S H V I S I O N , P U R P O S E , M E A S U R E M E N T P L A N

• V I S I O N & A L I G N M E N T W O R K S H O P

• S T U D E N T S A S K Q U E S T I O N S B A S E D O N L I S T E N I N G A S S E S S M E N T S I N W O R K S H O P T O “ C L I E N T ” ( 5 % )

L I S T E N I N G H O M E W O R K F O R C L I E N T W O R K S H O P

1 1 M A R 2 0

M O C K C L I E N T S O C I A L M E D I A A S S E S S M E N T

• U N D E R S TA N D I N G S O C I A L M E D I A V I S I O N A N D G U I D E L I N E S F O R A N O R G A N I Z AT I O N

• S T U D E N T S S H A R E I N I T I A L T H I N K I N G O N V I S I O N , P U R P O S E F O R C L I E N T S P O S T W O R K S H O P

• S T U D E N T S D R A F T P R O G R A M V I S I O N & W O R K F L O W G U I D E L I N E S B A S E D O N C L I E N T N E E D S ( 5 % )

S O C I A L M E D I A R O I : 4 , 7 , 8

1 2 M A R 2 7

M O C K C L I E N T S O C I A L M E D I A P R O G R A M M E A S U R E M E N T P L A N

• C H E C K O U T C O M M A N D C E N T E R

• G E T O R I E N T E D O N I N T E G R AT I N G S O C I A L O P S W I T H C L I E N T S

• C L A S S @ S A P I E N T • G U E S T S P E A K E R : A D A M H O L L A N D E R • S T U D E N T S S H A R E I N I T I A L T H I N K I N G O N

M E A S U R E M E N T G O A L S F O R C L I E N T • S T U D E N T D R A F T M E A S U R E M E N T G O A L S A N D

S C O R E C A R D T H AT M E E T S C L I E N T N E E D S ( 5 % )

R E F E R E N C E R E A D I N G M AT E R I A L S F O R M E A S U R E M E N T G O A L S

R E C O M M E N D E D C L A S S S C H E D U L E ( W E E K S 1 3 - 1 6 )

# D AT E T I T L E T O P I C / T H E M E S M O R E C O M M E N T S

1 3 A P R 3

C R E AT E A C O N T E N T S T R AT E G Y P L A N F O R C L I E N T

• K N O W Y O U R A U D I E N C E • K N O W Y O U R C H A N N E L • A L I G N W I T H B U S I N E S S

O B J E C T I V E S

• S T U D E N T S C R E AT E C O N T E N T P L A N D E L I V E R A B L E F O R D I F F E R E N T C H A N N E L S ( 5 % )

L I K E A B L E : 8 , 9 , 1 0 , 1 1 , 1 2 , 1 7

1 4 A P R 1 0

P U T T I N G I T A L L T O G E T H E R

• O R G A N I Z E E X P E C TAT I O N S F O R G R O U P D E L I V E R A B L E F O R M AT

• S T U D E N T S P R E PA R E F O R F I N A L G R O U P A S S I G N M E N T: C L I E N T S O C I A L M E D I A P R O G R A M R E C O M M E N D AT I O N S I N T H E F O R M O F A P L AY B O O K

R E V I E W P L AY B O O K D E L I V E R A B L E S

1 5 A P R 1 7

G R O U P P R E S E N TAT I O N S

• G R O U P S P R E S E N T T H E I R F I N A L P L AY B O O K S B A S E D O N B R I E F

• G R O U P S P R E S E N T F I N A L S O C I A L M E D I A P L AY B O O K ( 2 0 % )

1 6 A P R 2 4

F I N A L E X A M • S T U D E N T S TA K E F I N A L E X A M • F I N A L E X A M : T B D ( 1 0 % )

R E C O M M E N D E D C L A S S S C H E D U L E ( M A K E U P T O P I C S )

# D AT E T I T L E T O P I C / T H E M E S M O R E C O M M E N T S

O P T 1 T O P I C D E C I D E D B Y C L A S S PA R T T W O

• U S E R E X P E R I E N C E A N D D I G I TA L M E D I A O P P O R T U N I T I E S / T R E N D S

• S O C I A L M E D I A H I T S A N D B L O O P E R S • M O C K C O M M A N D C E N T E R 4 F I U

• V O T E D B Y S T U D E N T S

• N O T E C O M M A N D C E N T E R F O R F I U R E Q U I R E S C O L L A B O R AT I O N

O P T 2 T O P I C D E C I D E D B Y C L A S S PA R T O N E

• C R O W D S O U R C I N G : P U B L I S H I N G & C O N T E N T C R E AT I O N

• S O C I A L M E D I A & P O L I T I C S • O N L I N E M E D I A O P T I M I Z AT I O N ( S E O ,

P E R S O N A L I Z AT I O N )

• V O T E D B Y S T U D E N T S , T H E Y P I C K O N E O U T O F T H E T H R E E T O P I C S

AT T E N D A N C E A N D PA R T I C I PAT I O N• Read material before class. Show up and talk

about it. Share topics.

• Actively participate in class, shotgun quizzes, present weekly assignments in class.

• Show digital media competencies with social media tools on related assignments.

• Two group projects: create shared document and present it

• Final exam covers reading materials and weekly topic/themes

D I G I TA L M E D I A R T V 5 9 3 6

G R A D E B R E A K D O W N

• 10% Attendance (through quizzes)

• 5% In-class participation

• 45% Almost weekly assignments

• 15% Group “SuperBowl” Assignment

• 20% Group Final Project

• 10% Final Exam

• Bonus 5% for “hour of code” participation

GET SOCIAL ASSIGNMENT #1

• Twitter Account

• Google+ Account (for Hangouts) — join circle, yay! join my circle

• Try out out Hootsuite (https://hootsuite.com/)

• Setup twitter accounts, FB, and other social channel streams to follow (Hootsuite)

• Be prepared to show your Hootsuite dashboard and discuss how you organized it.

A S S I G N M E N T # 1 : G E T S O C I A L