View
216
Download
0
Category
Tags:
Preview:
Citation preview
“Food-Shelter-Clothes” workshopCittadellarte, 16-18 October 2010
Ethics of Quality
2
Genius Loci
3
TRIVERO
THE ETHICS OF QUALITY
5
THE ETHIC OF QUALITY
…ZEGNA IS A 4 GENERATIONS FAMILY BUSINESS…
…ETHICAL VALUES INSPIRE OUR BRAND MISSION…
…TRANSLATE INTO BUSINESS PRACTICES, PRODUCTS, BUSINESS RESULTS AND SOCIAL PROJECTS…
6
QUALITY: ERMENEGILDO ZEGNA 1910
His dream: to create and produce the best fabrics in the world
7
QUALITY: FABRIC NR. 1 ORIGINAL 1910
8
QUALITY: FABRIC NR. 1 - TODAY 2010
QUALITY: AW 2010 FASHION SHOW
10
QUALITY OF LIFE: 1949
QUALITY OF LIFE: 2010
12
QUALITY OF LIFE: SOCIAL WELFARE 1930
Zegna Social Facilities, Trivero
QUALITY OF PEOPLE: 2010 - RESPONSIBILITY
Our team: over 7,000 people worldwide
14
QUALITY OF PEOPLE: TRAINING
3.322 PEOPLE 3.322 PEOPLE IN 6 YEARSIN 6 YEARS
QUALITY OF PEOPLE: CARE
2010 - MY ZEGNA WORLD
- Addresses health, family and wellbeing
topics
- Helps in balancing work and private life
- Helps advising on little daily problems
- Contributes to improve the employees-
company relationship
QUALITY IN THE PROCESS: VERTICAL INTEGRATION
MADE in ZEGNA
QUALITY : THE RAW MATERIALS
BEST QUALITY BEST NATURAL RAW MATERIALS:
• Wool• Cashmere• Mohair• Viçuna
18
QUALITY OF THE CRAFTMANSHIP
Over 500 hands for a Zegna suit
19
QUALITY OF ESTHETIC
20
QUALITY : COOL EFFECT FABRIC
QUALITY: ECO-FRIENDLY INNOVATION
QUALITY OF THE ARCHITECTURE
Shinjuku Global Store
… “the action of the weaving looms heavily influenced me in intertwining steel threads throughout”….
Peter MarinoArchitect
QUALITY OF THE ARCHITECTURE
555 MONOBRAND STORES
80 COUNTRIES
311 DOS
THE ZEGNA RETAIL PHILOSOPHY:
CUSTOMER EXPERIENCE
ECOFRIENDLY MATERIALS
ENERGY EFFICIENCY
QUALITY OF THE ENVIRONMENT
25
QUALITY OF THE ENVIRONMENT: 500.000 TREES
QUALITY OF THE ENVIRONMENT
• Over 100 sq km• 26 Path
• 5 Trekking trails• 3 Mtbk trails
• 7 Picnic Areas• 10 Panoramic view point
27
QUALITY OF THE ENVIRONMENT
The aim of Fondazione Zegna is to improve
the quality of life of communities and individuals,
respecting the local culture and environment
through specific projects of sustainable development
29
QUALITY OF LIFE: SOCIAL RESPONSIBILITY
CO-CREATION
The Generative Enterprise and Brand are the new Creative Hubs that can lead towards a Sustainable Material and
Ethical Development
Habitus Zegna-Cittadellarte’s manifesto, Casa Zegna, Trivero, 2007
ERMENEGILDO ZEGNA
Warp and Weft:
The Warp and the Weft
are like the threads of society.
ETHICS
must be interwoven with
BUSINESS & AESTHETICS
Recommended