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This Event Is About Your “Internet Presence.”
© Copyright 2012 – All Rights Reserved
For Financial Services
Representatives, The
Internet Isn’t About
Selling, It Is About
Attracting People Who
May Eventually Buy - -
And Your Website Is
The “Hub” Of Your
Internet Marketing
Activities
Meet Your Presenters!
© Copyright 2012 – All Rights Reserved
Walt Podgurski
Publisher
Insurance Broadcasting
Workplace Benefits Association
Help People “Find” YOU On The “Internet”
© Copyright 2012– All Rights Reserved
• Google Places / Yahoo & Bing Local
• Local SEO (Organic Search) Local & National
• Social Media
• E-Mail Campaigns
• Google AdWords
• E-Zines (Online Newsletters)
• Webinars & Tele-Seminars
• News & Press Releases
• Blogs
• Mobile
Here Is Your Seminar “Takeaway”
© Copyright 2012 – All Rights Reserved
There Is A Lot You Can Do To Help
People Who Are Currently (Right
Now) Looking For The Kinds Of
Products & Services You Provide
FIND YOU!
• "The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." Alvin Toffler
© Copyright 2012 – All Rights Reserved
• Today There Is An Alternative Plan For Gaining New
Relationships & New Business
• Internet Marketing May Not Completely Replace
Current Marketing Systems, But Many Insurance /
Financial Professionals Are Considering If Should
Become At Least A Part Of Their Marketing Strategy
Going Forward.
Internet Marketing
© Copyright 2012 – All Rights Reserved
• Internet Marketing Is Different (Which Is Why It
Is So Exciting).
• Print - Television - Radio: People Are There For
The Content And, While They Are There, They
Are Exposed To An Advertisement
© Copyright 2012 – All Rights Reserved
Internet Marketing
• Think About How Search
Works.
• Someone Is On Their
Computer Searching For
Something Specific.
• They Are Sitting At Their
Computer T-y-p-i-n-g A
Word Or Phrase That May
Pertain Directly To Your
Product Or Service.
© Copyright 2012 – All Rights Reserved
Internet Marketing
• They May Find You, Or,
• If You Are Not Visible They May Find Your
Competitor.
• Capitalizing On This Requires A Different
Strategy Than What Most Of Us Have Used In
The Past.
Internet Marketing
© Copyright 2012 – All Rights Reserved
• SEO (Organic Search) Local / National
Put Yourself On The First
Page Of Google, Yahoo &
Bing “Local’ Search Results.
© Copyright 2012 – All Rights Reserved
Getting On The First Page Of
Google In Competitive
Keywords Used To Be “Rocket
Science” – But Not Anymore.
© Copyright 2012 – All Rights Reserved
How Many Google Searches Per Day?
• How many search queries does Google serve
worldwide every day ...
• Dec 7, 2010 ... Answer 1 of 2: * Google: 34000
searches per second (2 million per minute; 121
million per hour; 3 billion per day; 88 billion per
month, figures ...
www.quora.com/How-many-search-queries-
does-Google-serve-worldwide-every-day -
Similar
Why Doesn’t Everybody Take
Advantage Of This Powerful Resource?
© Copyright 2012 – All Rights Reserved
Paid Ads
Maps
Places Google Search Results
Organic Listings © Copyright 2012 – All Rights Reserved
Places
Google Search Results
Organic Listings
http://webmail.sourcemedia.com?
Maps
© Copyright 2012 – All Rights Reserved
Yahoo
Maps
Paid Ads
Yahoo
Local
© Copyright 2012 – All Rights Reserved
Yahoo
Local
Yahoo Search Results
Organic Listings
© Copyright 2012 – All Rights Reserved
Paid Ads
Bing
Maps
Bing
Local
Bing Search Results
Organic Listings
Note: Yahoo Search Results
Are Powered By Bing
© Copyright 2012 – All Rights Reserved
Places
http://webmail.sourcemedia.com?
Maps
- You Don’t Need A Website To Be Listed In
A “Local Search” Result
© Copyright 2012 – All Rights Reserved
Places
http://webmail.sourcemedia.com?
Maps
- You Don’t Need A Website To Be Listed In A
“Local Search” Result
- You Do Need To Be Registered With Google,
Yahoo, & Bing
© Copyright 2012 – All Rights Reserved
© Copyright 2012 – All Rights Reserved
• SEO (Organic Search) Local / National
Ranking High With
Organic Search Is
As Challenging As
It Has Ever Been.
However… With
“Maps” & “Local” It
Is Much Easier To
Put Yourself On The
First Page Of The
Search Results - -
And You Are Higher
Up On The Page.
• Social Media
© Copyright 2012 – All Rights Reserved
• 100 Million+ Members
• Manage Your Professional Identity
• Build & Engage With Your Professional Network
• Access Knowledge, Insights, & Opportunities
© Copyright 2012 – All Rights Reserved
© Copyright 2012 – All Rights Reserved
My LinkedIn
Connections
Make Me A
More Attractive
Job Candidate.
2,024 Connections
© Copyright 2012 – All Rights Reserved
I can post to groups
that I belong to
where there is the
potential for my
post to be seen by
over a “hundred
thousand people.”
I can search for
people by name or
company, and I am
likely to have several
shared connections
increasing my ability
to make a good
impression with them.
© Copyright 2012 – All Rights Reserved
© Copyright 2012 – All Rights Reserved
I can have a
PERMANENT spot on
other people’s LinkedIn
page with a sincere
recommendation.
With my “premium”
account, I can have
immediate access to over
2,000 e-mail addresses.
© Copyright 2012 – All Rights Reserved
I can filter my
connections several
ways; tags, companies,
locations, industries,
Recent Activity.
© Copyright 2012 – All Rights Reserved
© Copyright 2012 – All Rights Reserved
I can instantly send an
e-mail message to my
2,000+ connections.
Every time I
make a new
connection,
create a post,
make an
update, it goes
on the wall of
my 2,000+
connections.
© Copyright 2012 – All Rights Reserved
Most of my 2,000+ connections allow
me access to their connections, as I do.
© Copyright 2012 – All Rights Reserved
Help People “Find” YOU On The “Internet”
© Copyright 2012 – All Rights Reserved
• Google Places / Yahoo & Bing Local
• Local SEO (Organic Search) Local & National
• Social Media
• E-Mail Campaigns
• Google AdWords
• E-Zines
• Webinars & Tele-Seminars
• News & Press Releases
• Blogs
• Mobile
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