Four Steps to Successful Recruitment of New Members © Copyright National Grange 2002-07

Four Stepsto Successful

Recruitment of New Members

Four Stepsto Successful

Recruitment of New Members

© Copyright National Grange 2002-07

Increased Membership Increased Membership & Participation & Participation

at the Local Grange!at the Local Grange!

How Many Should We How Many Should We Expect?Expect?

2%22%

76%

Grange Growth Is Created Grange Growth Is Created by Actionby Action(Filling Needs)(Filling Needs)

1. Service to the Family1. Service to the Family

2. Service to the 2. Service to the CommunityCommunity

1. Service to the Family – Value1. Service to the Family – Value Friendship/FellowshipFriendship/Fellowship FunFun Family Activities – Youth & Family Activities – Youth &

JuniorJunior Personal Leadership GrowthPersonal Leadership Growth Material BenefitsMaterial Benefits

1. Service to the Family – Value1. Service to the Family – Value Friendship/FellowshipFriendship/Fellowship FunFun Family Activities – Youth & Family Activities – Youth &

JuniorJunior Personal Leadership GrowthPersonal Leadership Growth Material BenefitsMaterial Benefits

Grange Growth Is Created by Grange Growth Is Created by ActionAction

(Filling Needs)(Filling Needs)

Grange Growth Is Created by Grange Growth Is Created by ActionAction

(Filling Needs)(Filling Needs)

2. Relevant Involvement in 2. Relevant Involvement in the Communitythe Community EducationEducation Service Projects & ProgramsService Projects & Programs Legislative ActionLegislative Action

Action is the Action is the antidote to antidote to

despair.despair.- Joan Baez- Joan Baez

Four Steps toSuccessful

Recruitment of New Members

Four Steps toSuccessful

Recruitment of New Members

Step 1 – Set the StageStep 1 – Set the Stage

Grange Activities & EventsGrange Activities & Events

Wear a Grange Emblem or Wear a Grange Emblem or the Grange Namethe Grange Name

Bumper Stickers, Decals & SignsBumper Stickers, Decals & Signs

““Positively” Talk Grange DailyPositively” Talk Grange Daily

Carry Brochures or Business CardsCarry Brochures or Business Cards

Elevator SpeechElevator Speech

We are a family based We are a family based community organizationcommunity organization

We develop personal leadership We develop personal leadership skills in our members.skills in our members.

We serve the community while We serve the community while developing our members skills in developing our members skills in a family atmosphere.a family atmosphere.

Step 2 - ListenStep 2 - Listen

Ask Leading QuestionsAsk Leading Questions

Find Out What Their Needs AreFind Out What Their Needs Are

Be Interested In ThemBe Interested In Them

Listen & Learn About ThemListen & Learn About Them

Step 3 – Fill the NeedStep 3 – Fill the Need

Share How the Grange Fills Their Share How the Grange Fills Their NeedsNeeds

Draw Upon Your ExperienceDraw Upon Your Experience

Don’t Promise What You Can’t Don’t Promise What You Can’t DeliverDeliver

(Know Your Grange)(Know Your Grange)

Step 4 – Ask Them To Step 4 – Ask Them To JoinJoin

Ask Them DirectlyAsk Them Directly

Let Them Know They’re WantedLet Them Know They’re Wanted

Offer To AssistOffer To Assist

““I’m Busy”I’m Busy”

We Need Them As Much As They Need We Need Them As Much As They Need UsUs

Can YouCan YouImagine The PossibilitiesImagine The Possibilities

Of Growth In Your Grange?Of Growth In Your Grange?

““Anything in lifeAnything in lifeis possibleis possible

if you make it happen. if you make it happen.And it’s never too late.And it’s never too late.

- Jack La Lanne- Jack La Lanne

4 Steps to Successful 4 Steps to Successful Membership RecruitmentMembership Recruitment

1.1. Set the StageSet the Stage

2.2. ListenListen

3.3. Fill the NeedFill the Need

4.4. Ask Them to JoinAsk Them to Join

Four Stepsto Successful

Recruitment of New Members

Four Stepsto Successful

Recruitment of New Members