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Francisco Samuel – Internet Consultant. Francisco Samuel. BS Computer Science SMU - 1987 Torch Photographer. eCommerce Conference 2011. S earch E ngine O ptimization. Mount Washington. YAHOO!. Y et A nother H ierarchical O fficious O racle Founded by Jerry Yang & David Filo - PowerPoint PPT Presentation
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www.abacus-software.com
Francisco Samuel – Internet Consultant
Francisco Samuel
BS Computer ScienceSMU - 1987
Torch Photographer
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www.abacus-software.com
eCommerce Conference 2011
Search EngineOptimization
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Mount Washington
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YAHOO!
• Yet Another Hierarchical Officious Oracle
• Founded by Jerry Yang & David Filo
• Based on categories and sub-categories
• An exercise in sleep deprivation
• Results were keyword driven
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Keywords
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Gaming Search Engine
<meta name="keywords" content="phpdesigner, php designer, php ide, php editor, php, ftp, sftp, apache, sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx”>
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Gaming Search Engine
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Search Engine Results Page – SERP
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• Larry Page, Sergey Brin
• Research project at Stanford University
• Carl Page, Ph.D. CS 1965, a “pioneer in CS and AI“
• Brin’s, born in Russia, his father and grandfather were mathmaticians
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Page Rank Algorithm – PR
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Page Rank
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Links
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Links
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Page Rank – PR
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Search Engine Results Page – SERP
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Google SEO Starter Guide
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Google Webmaster Guide
• Good product / service• Good content / Information architecture • Titles / Keywords• Site structure / Navigation• Anchor text / Image optimization• Header tags • robots.txt / sitemap.xml
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Marketing
• Keyword research• Market research• Know your audience• Know your product / service• Study your competition• Develop a strategy / Plan • Chase the ‘long tail’,
not the head
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Google Webmaster Tools
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Google Keyword Analysis
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Google Analytics
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Circle of Trust
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Circle of Trust
Matt CuttsI'm the head of the webspam team at Google.
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Circle of Trust
Matt Cutts
Creator/Developer of Webmaster Tools at Google.
Vanessa Fox
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Circle of Trust
Matt Cutts SEO Program Manager for
Yahoo
Vanessa Fox
Lara Lippay
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Circle of Trust
Matt Cutts
Search Quality Analyst @ Google... A Portuguese guy Tweeting about Google, SEO, Search & random stuff. I also blog in PT and EN... Yes I'm a Webspam assassin :)
Vanessa Fox
Lara Lippay
Pedro Dias
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Circle of Trust
Matt Cutts
CEO & Co-Founder, SEOmoz
Vanessa Fox
Lara Lippay
Pedro Dias
Rand Fishkin
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Circle of Trust
Matt Cutts
Google Webmaster Tools provides you with detailed reports about your pages'
visibility on Google.Vanessa Fox
Lara Lippay
Pedro Dias
Rand Fishkin
Google webmaster tools
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Validation
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Validation
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Internet is Global
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Some Random Tweets
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Panda
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Spam Clock
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Content Farms
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Content Farm Links
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Link Building
• Sponsor a local charity• Sponsor a local business event• Speak at local events• Create your own event• Vendors in exchange for promotions• Testimonials for products/services• Link in blog/newsletter • Write press-releases• Exchange links with clients
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Google Strikes Back
• The Dirty Little Secrets of Search – NY Times – (jcpenny.com)
• Google Penalizes Overstock for Search Tactics – NY Times (overstock.com)
Panda• Algorithm change• Targeted at content farms• Targeted at low quality content (schemes)• Some sites were effected (10%)• Companies were irate and demanded an explanation
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Panda
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0 * 70% = Zero
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Social Media – Does it Rank?
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Going Mobile – Smartphones
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Mobile Numbers (2010)
• There are 1 Billion mobile devices in the world• 12% of Google searches were from a mobile device • 50% of mobile users search• Average American spends 2.7 hours/day• 33% of Facebook’s 600+ Millions users• 50% of Twitter’s 165+ Million users • 200+ Million daily views on YouTube• Women 35-54 are most active
• Web site optimization for mobile
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SEO Experts
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Anchor Tag
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Francisco Samuel
me@franciscosamuel.com508 243-0999
@franciscosamuel
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