From brand cacophony to brand symphony - Ignite · From brand cacophony to brand symphony Jill...

From brand cacophony to brand symphony

Jill Pringle Focused Propositions &

Brand Symphony Marketing

#IgniteB2B

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Have you ever considered what your brand performance sounds like?

Instead of this…

…do your audience hear this?

What if marketers thought more like musicians?

Your value proposition should be your Number 1 hit song

Sing a value proposition, not a mission or vision

Value

Proposition

Outside in

Forces

focus

Connects

to roles

Links to

targets

Sales

understand

Every Good Brand Deserves Focus

E G B D F

Five tracks that cause brand dissonance

Track 1: Wrong song

Radio WIIFM

Composing your song

Track 2: Too many tunes to hear them

Play the benefit to your business

Organisational change not a marketing exercise

Track 3: No score

Not just a jingle

You need to write a score

Marketing are the Orchestrators

Harmonise your messages

HOT TOPICS

YOUR SERVICES

Track 4: Under-rehearsed

Collective performance, individual accountability

The customer perspective is the best rehearsal plan

Markings and cues

Track 5: Never performed

Let’s FACE the music

Frequent Aligned Consistent Enabled

Frequent

Aligned

Consistent

Enabled

ORCHESTRATE your Brand Symphony

Marketing strategies for growing brands

Brand and slide design

by oceanbarefoot.com

jill@brandsymphonymarketing.com

Thank you. Any questions?