From United Stationers. “Fastest Man In The World”

from

United Stationers

“Fastest Man In The World”

The Technology “Race” Has No Finish Line!

Competitive Environment

The office products category is quickly shifting to online buying and the Power Channel players dominate:

Internet Retailer Magazine, July 2007

Rank Company Web Sales Volume Rank Company Web Sales Volume

1 Amazon.com Inc. $10.7B 6 OfficeMax Inc. $2.8B

2 Staples Inc. $4.9B 7 Sears Holding Corp. $2.3B

3 Office Depot Inc. $4.3B 8 CDW Inc. $2.0B

4 Dell Inc. $3.9B 9 SonyStyle.com $1.7B

5HP Home & Office Store (Hewlett-Packard CO.)

$3.1B 10 Newegg.com $1,5B

a new capability from

United Stationers

What Is United Smart Search?

Definition

Product Product content deliveredcontent delivered on demand to power on demand to power reseller web storefronts based onreseller web storefronts based on searchsearch andand

navigation requestsnavigation requests of the end consumerof the end consumer

How Does United Smart Search Work?

•Search results•Product details page•Product comparisons

Content Data For Web PageEnd Consumer Requests

(i.e. Clicks)•Photos•Descriptions•Attributes

United Smart SearchEngine

Individualized Presentation & Branding

DealereCommerceStorefronts

How United Smart Search Is Delivered

• United Smart Search provides:– Improved content– Search, guided navigation and compare functionality

• Technology Platform– Integrates United Smart Search – Behind the scenes– Blends into site’s existing look ’n feel– Determines exactly how it will function

United Smart Search Improves The eShopping Experience

Finding Products Via SearchFinding Products Via Search

Driving relevant results!

Refining Search ResultsRefining Search Results

Narrowing by attributes

Product DetailsProduct Details

Photography

Selling copy

Detailed attributes

Benefits To You & Your Customers

Finding products via search – Driving relevant results!

Current State

Current State

Benefits To You & Your Customers

Refining search results – Narrowing by attributes

Current State

Benefits To You & Your Customers

Product details

What It Could Be

Benefits To You & Your Customers

Product details

What It Could Be

Benefits To You & Your Customers

Product details

What It Could Be

Benefits To You & Your Customers

Product details

United Smart Search Improves The eShopping Experience

Comparing ProductsComparing Products

Side by side, attribute based

Product SuggestionsProduct Suggestions

Alternatives

Supplies

Accessories

What It Could Be

Benefits To You & Your Customers

Comparing products – Side by side

What It Could Be

Benefits To You & Your Customers

Product suggestions – Alternatives, supplies, accessories

United Smart Search Aligns To Your Business Objectives

• Adding non-United products• Controlling product assortment• Indicating stocked / preferred items

Adding Non-United Products

Capability comes in two phases:

– Available in current United Smart Search Release– Allows basic content to be added– Purpose: Items accessed by number or keyword

11 “Do It Yourself”

22 Content Enrichment Services

Adding Non-United Products…Content Enrichment Services

Coming early next year

• Non-United item “library”– Created and maintained by United Content Group– Items have common appeal to multiple dealers (e.g.

Coke, Pepsi, manufacturer line extensions)

• Content creation for “dealer unique” items– Typically private branded items– Created and maintained by United Content Group

Controlling Product Assortment

• Exclude products your customers may not view or buy

• Exclude products you do not wish to sell• Include products for only select customer(s)• Restrict your customers to a select list of products

Indicating Stocked / Preferred Items

• Allows preferred items to be positioned higher in search

• But, relevancy is the key

Action Items

Contact your Azerty Sales Representative to place your SmartSearch order and get your specific 3PV instructions3PV instructions to

access United Smart Search

Prepare for red hot internet salesinternet sales with the power of United Smart Search!

Questions & Discussion