Get Online Now! Brian Stewart – BWSEducationConsulting.com & FreeTestPrep.com ©2011, Brian...

Get Online Now!

Brian Stewart –

BWSEducationConsulting.com & FreeTestPrep.com

©2011, Brian Stewart

How do we reach today’s student?

--Kaiser Family Foundation Media Study, 2010

How do we do this? 1. Valuable Content2. Virtual Platform3. Viral Presence

I. Valuable ContentStudents are no longer trapped by: Passionless, incompetent teachers A “one size fits all” approach to instruction Going too fast or too slow

Technology helps approach the ideal form of learning:Improvisational, Individual Instruction

Taught by passionate experts Personalized content and teaching methods Perfect pace for the student

What is our niche?

Collect the niches of others Ted.com

Enter into a niche network Justanswer.com

Go out on your own Sew-it-yourself.com

Content Creation Quality Security Public domain

II. How do we create a Virtual Platform?

Lesson 1: It’s easier than you think! Costs aren’t bad! Don’t reinvent the wheel! Make a mistake, no problem!

Lesson 2: No Middlemen!

Option 1: Do it yourself

Iweb -- Apple

Vistaprint -- Integrate with Print Marketing

Wix.com -- Free platform

Option 2: Outsource Elance.com

Option 3: Great local company.

III. Now, you must create a Viral Presence

Not this . . .

Or this. . .

But this!

Lots of methods, but we will just examine: SEO Facebook Adwords

Keyword Selection

Link Building

Make connections!

Very doable!

SEO isn’t fool-proof

Facebook Ads

Google Adwords Three quarters of online advertising

Now that people are coming to your site, how do we generate revenue? Depends on Personalization

Limited interaction Adsense Affiliates

4tests.com 4test.com

More interaction• Subscription service

--X.com

Professional developer

Prepme.com

Total interaction Advertise your services Virtual delivery

Example: judycolwell.com My Brother-in-law in Virginia is using her.

Example of a site that does it all: www.askthebuilder.com

Lots of options!

How can you get online now?

1. WHAT VALUABLE CONTENT DO I POSSESS?

2. WHAT VIRTUAL PLATFORM MAKES THE MOST SENSE?

3. HOW CAN I GET VIRAL IN MARKETING MY SITE?

This presentation is ©2011, Brian Stewart, and may not be reused in any way without the expressed written

consent of the author.