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Good Web Design is Good Business. This was a power point presentation that I did for a Techno Conference of how to get started and feel confident at creating a website.
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Every year, more marketing dollars shift away from TV and print and move to the web About 30 percent more on average
The web contains 100 million active domains (.com, .net, .org, .info) and 1 trillion unique URLsThe number of web pages is growing by several billion every day
Where do you start?
Web 2.0
Search Engine Optimization
Affiliate Marketing
Web Analytics
eMarketing
Link Popularity
KEI Rating
Where do you start?
Nail the basics
How can web help you market your solutions to satisfy customer needs?
Fundamentals of web design
Tips
Web marketing
Define your business
Define your audience
Clearly communicate your services
Fundamentals of web design
What is the goal of your site?
Clear Information architecture
Less is more
Don’t make me think
EX of Less is More
EX of don’t make me think
Landing page
Two clicks away
EX of no contact button
Create a Visual Hierarchy1. Size
2. Color
3. Order
4. Words
Very importantLess important
Nowhere near as important
1. Size
2. Color
www.designarchives.aiga.org
www.designarchives.aiga.org
www.designarchives.aiga.org
4. Words
Key Words
TIP: Use key words in your website copy then people find your site when searching
www.fabikins.com
www.fabikins.com
Finding a balance between function and aesthetics are important.
Less is truly more
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