View
72
Download
0
Category
Preview:
Citation preview
ALEXANDRIA DUNSONDAHRIIAN ESPINOZA
SOCIAL MEDIA CONSULTATIONGOOGLE GLASSPROFESSOR GERRY CHIARO
COMMUNITY
PROPOSAL
CONVERSATION
IMPORTANCE
COMMUNITY
COMMUNITYBY SIZE
VIDEO
MICROBLOGSBOOKMARKS
BLOG
average time per mention
last year:last month:
every 3 minsevery 4 mins
every 17 secevery 27 mins
every 47 minsevery 44 mins
number of videos4.9 million
502,000
VIDEO
MICROBLOGS BOOKMARKS
BLOG
COMMUNITYBY INFLUENCE
google - tech vlogs - users
techies - google fans - users
techies - users
company ceos tech bloggers - users
CONVERSATION
CONVERSATIONSBY GENERAL SENTIMENT
+/-
+
-
reviews - early - capabilities
price - privacy - app storehealth concerns - glassholes
glassup - doomed - connectivity
revolutionary - possibilities convenience - wearability
CONVERSATIONBY INFLUENCER SENTIMENT
+/-
+
-
apps - price – connectivity privacy
revolutionary - possibilities
still early - great base
“Getting non-techie people to view Glass as anything other than ludicrously geeky is going to be an uphill fight for Google.”
- Robert Scoble, Scobleizer
“out of the box, it can do a core set of functions and that's normal for Android phone … once you add an app store, once you add connectivity that a developer army can support, that list the things is going to get a lot longer and a lot more interesting”
- Marques Brownlee, MKBHD
“Google Glass is the beginning of a revolution!” - Lance Ulanoff, Mashable
CONVERSATIONINFLUENCER QUOTES
IMPORTANCE
IMPORTANCEBY COMPETITION
LAFORGE OPTICAL
GLASS UP
Sleek, more stylish design
a third the price @ $400 - $500
Doesn’t strain the Eyes.
Release is still months away
faction of the price, coming in @ $500
Italian design, more fashionable
Limited functions + screen not as cool
Release date anticipated before GG
IMPORTANCEBY ISSUE
PRACTICALITY
PRIVACY
FUNCTIONALITY
REVOLUTIONARY
WEARABLE
PROPOSAL
LAUNCH DATE
SUMMER 2014 PROMO
CAMPAIGN
01 OF 03
02 OF 03
PRIVACY
PARTNER WITHSOCIAL MEDIAINFLUENCERS
PRCAMPAIGN
APPS STORE
INCENTIVIZEDEVELOPMENT CREATE BETA APP STORE
ACCESS TO INFLUENCERS
03 OF 03
ALEXANDRIA DUNSONDAHRIIAN ESPINOZA
SOCIAL MEDIA CONSULTATIONGOOGLE GLASS
Recommended