Google+ Partner Guidelines - March 2013

How to use Google+ in your marketing March 2013

And you

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These guidelines contain recommendations for the various ways you can use the Google+ name, logos, icons, and language in your marketing without having to have your people call our people.

We’ve included some examples of work so you can see how it all comes together as well as links to assets you can download and use.

Thanks for using Google+.

The Google+ Marketing Team

How to use Google+in your marketing

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What’s inside:

LogosPage 4

Logo lockupsPage 9

Custom URLsPage 16

Google+ in broadcastPage 18

ExamplesPage 21

Q&APage 28

Logos

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There are two Google+ logos that you can use: The monotone wordmark and the g+ chiclet. The wordmark is the primary logo and the chiclet secondary. Under no circumstances should the full color logo be used. You can download logos here.

Full color wordmarkDO NOT USE!

Monotone wordmarkPrimary

ChicletSecondary

Logos

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How the wordmark worksThe primary usage of the wordmark is grey on white, but it can also be reversed out of any color using the white wordmark.

Never apply the white wordmark to light colors, nor the grey wordmark to dark colors. Never re-color the wordmark.

You can apply the wordmark to patterns, textures and photographic backgrounds, but not if they are overly busy.

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The chicletUse the chiclet to represent Google+ when the wordmark doesn’t work within your artwork.

It exists in these three forms:

Red chicletUse this whenever possible.

Grey chicletUse this if the red chiclet clashes with your artwork.

White chicletUse this if both red and grey chiclets clash with your artwork. For example, on a dark red background.

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How the chiclet worksThe primary usage of the chiclet is red on white, but it can also be reversed out of any color using the grey and white chiclets.

Never apply the chiclet to colors that are similar. Always aim for contrast. Never re-color the chiclet.

You can apply the chiclet to patterns, textures and photographic backgrounds, but not if they are overly busy.

Logo lockups

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Using the wordmark and the chicletWhen promoting specific activities on Google+, we recommend a ‘run-up’ line to guide people to the activity, using “on” to direct them to the platform. In all these cases we recommend using the wordmark. Only use the chiclet if the wordmark doesn’t fit within your design.

Please also feel free to use your own fonts for lockups with the correct Google+ logo

join our hangout on

join the community on

watch now on

ONLY ON

join us on

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Words to avoidThe ‘run-up’ line you use to promote specific activities should not misrepresent the relationship your brand has with Google+.Do not imply that we are a sponsor, co-creator, or promoter of your brand without getting our approval first.

by

brought to you by

presented by

thanks to

with

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How the lockup works

words go hereCap height should equal ‘o’.

Cap height should never exceed the wordmark height.

Type should be spaced from the wordmark equal to plus.

Type and wordmark should sit on the same baseline.

words go hereCap height should equal ‘g’ horizontally.

Cap height should never exceed the chiclet height.

Type should be spaced from the chiclet equal to ‘g’.

x

x

Type should be centered top-to-bottom with chiclet.

Type should always precede the wordmark or chiclet. It should never appear above, below or after the logos.

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Things to avoidThe wordmark and chiclet should never appear at the start or in the middle of a sentence, only at the end.

join us on now!

exclusive hang out

join us on now!

exclusive hang out

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How the chiclet works with other iconsWe prefer that you don’t change or remake the chiclet in any way. But it can be sized and positioned to lock up with other social icons in print and online marketing. You can download the chiclet here.

In specific instances – such as designing website navs – a need for custom icons can arise. In these cases, the chiclet can be slightly amended to suit your design, provided the integrity and formation of the ‘g+’ is maintained.

Below is a good example of what we think looks OK:

Custom URLs

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Custom URLsWe highly recommend using your custom URL when promoting programming or campaigns running on Google+, like a Hangout you’d like people to tune into, or an invitation to join a community. Use a URL in the following form: google.com/+Brandname As with the wordmark and chiclet lockups, you can use your own brand or campaign font to typeset the URL.

If you need a custom URL, contact your Google partner.

google.com/+Yourbrand

google.com/+Yourbrand

GOOGLE.COM/+YOURBRAND

google.com/+Yourbrand

GOOGLE.COM/+YOURBRAND google.com/+Yourbrand

google.com/+Yourbrand google.com/+Yourbrand

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Using custom URLs with your logoYou can use your logo with a custom URL as the endframe for a TV spot or for print. Just make sure to follow the general rulesoutlined below. Never use the Google+ wordmark or chiclet in addition to the URL.

google.com/+madmountain

Always leave breathing space between logo and URL.

Always center thelogo above the URL.

Google+ inbroadcast

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Talking about Google+ in broadcast

Referencing your Google+ page or a Community that you are managing:

Make sure to reference Google+ when you are directing people to the specific place on Google+ you want them to go to.

“Look for our CBS New Moms Community on Google+.”

“You can join CBSThisMorning on Google+.”

Referencing Google+ Hangouts:

When talking about a Google+ Hangout, you don’t have to say the word “Hangout,” but you should always reference Google+. You can also refer to “hanging out” as a verb as long as you also reference Google+. Below are some examples of good ways to introduce a Hangout.

“Joining us on a Google+ Hangout is [Jane] from New York.” “We will be on a Google+ Hangout with [Jane].”

“[Jane] is live with us on Google+.”

“We’re hanging out with [Jane] now, live on Google+.”

Here are some examples of what to do when Google+ is said, not seen. Just remember, always say the entire phrase, “Google+” (pronounced Google plus), and never just say “Google.”

When showing the broader interface, show it as accurately as possible, and always display the watermark.

If the broader interface is not shown, always display the Google+ watermark.

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When using Google+ Hangouts in broadcast, portray the user interface as accurately as possible, and include the Google+ watermark as it appears in the product.

Showing Google+ in broadcast

Examples

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The wordmark is used whenever possible. Here it works as part of the CTA.

‘join us now’ is typeset usingthe juice company’s brand font.

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The wordmark is used whenever possible. Here it works as a follow on from the headline.

The grass background image is not too busy;the wordmark is clear and not obscured.

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The white wordmark is used to stand out from the background color.

‘join our hangout on’ is typeset in the juice company’s brand font.

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For print, you should usethe wordmark wheneverpossible. It looks better.

Grey wordmark is used to stand out from background.

‘join us on’ is typesetusing the juice company’s brand font.Google+ lockup and

the juice company’s logo and information are aligned at the footer of the print ad.

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Custom URL is typeset using the juice company’s brand font.

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The right colored chiclet is used to contrast with the background.

Q&A

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Q&AWhere can I get these logos?You can download all the logos here.

Can I use the font that Google+ uses?Of course, as long as you don’t imply that Google+ is endorsing something that it isn’t.

The color wordmark is cool, why can’t I use it?We reserve the full color wordmark for communications fromGoogle+ only.

Can I use any of the feature icons like Hangouts or Communities?It’s OK to show them as they appear in the interface, but they are not used as standalone logos. The primary logos you can use are the wordmark and the chiclet.

Thanks