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SOCIETY FOR EDUCATION AND TRAINING
Corporate Partner BrandGuidelines
02CONTENTSSOCIETY FOR EDUCATION AND TRAINING BRAND GUIDELINES
01 02
03
05
06SET Corporate Partner logo
Colour
SET + Corporate Partner
Brand expression Co-branding
ImportantThe photography featured in this document is for illustrative purposes only. The Society for Education and Training may not own the licences or rights to legally use the photography for external or consumer facing purposes.
CONTENTS
03BRAND EXPRESSIONBRAND GUIDELINESSOCIETY FOR EDUCATION AND TRAINING
As part of corporate partnership SET will provide you with the SET corporate partner logo. This can then be used on your websites and marketing material.
The logo visually represents our core purpose of professional exchange for our members.
This is our primary logo and should only be used on white backgrounds.
The logo should not be used on a black background.
For print-friendly documents we have created a greyscale version of the logo.
BRAND EXPRESSIONLOGO
CorporatePartner
Greyscale print-friendly
CorporatePartner
04BRAND EXPRESSIONBRAND GUIDELINESSOCIETY FOR EDUCATION AND TRAINING
CorporatePartner
Misuse of the logo
Please make sure that our logo appears consistently on materials, following the guidance around sizing and positioning.
Avoid altering these rules or attempting to adapt or modify the logo in any way.
BRAND EXPRESSIONLOGO
Don't change the colours of the logo.
Don't add any visual effects to the logo (e.g. drop shadows).
Don't distort the proportions of the logo. Don't use the logo on a black background.
Don't rotate the logo. It should alwaysappear horizontally.
Don't change the arrangement of the logo elements at all.
CorporatePartner
Corporate
Partner
CorporatePartner
CorporatePartner
CorporatePartner
05BRAND EXPRESSIONBRAND GUIDELINESSOCIETY FOR EDUCATION AND TRAINING
GREY
PANTONE: COOL GRAY 1CMYK: 0 0 0 20
RGB: 217 217 217
WHITE
CMYK: 0 0 0 0RGB: 255 255 255
Our colour palette is confi dent and vibrant. These can be used across all our brand communications.
You should always attempt to use the 100% value of our palette where possible, however you can also use tints of our palette in 10% increments to add variety and interest to graphic devices.
Tints should never be used as a background colour.
BRAND EXPRESSIONCOLOUR BLACK
PANTONE: BLACK 6 CMYK: 0 0 0 100
RGB: 0 0 0
BLUE
PANTONE: PRO BLUE UCMYK: 100 15 0 0RGB: 0 113 248
06CO-BRANDINGBRAND GUIDELINESSOCIETY FOR EDUCATION AND TRAINING
SET Corporate Partner status serves as a badge of recognition for providers who are committed to staff development and high quality recruitment, it is therefore vital it be used correctly in order to stand out.
We recommend that the following minimum size be followed and that the clear space rule shown right be observed.
CO-BRANDINGSET + CORPORATE PARTNER
CorporatePartner
Greyscale print-friendly
Minimum Print: 28mmDigital: 135px
CorporatePartner
1/3X
1/3X
1/3XX
CorporatePartner
07CO-BRANDINGBRAND GUIDELINESSOCIETY FOR EDUCATION AND TRAINING
We recommend that the following size relationships be followed.
CO-BRANDINGSET + CORPORATE PARTNER
0.5 Y
Y
HORIZONTAL LOGO
SQUARE / VERTICAL / CIRCULAR LOGO
Y
0.75 Y
Size relationship: Square, vertical or circular logo Size relationship: Horizontal logo
CorporatePartner
CorporatePartner
08CO-BRANDINGBRAND GUIDELINESSOCIETY FOR EDUCATION AND TRAINING
CO-BRANDINGSET + CORPORATE PARTNER
Size relationship: Square, vertical or circular logo Size relationship: Horizontal logo
CorporatePartner
CorporatePartner
FOR FURTHER INFORMATION PLEASE CONTACT:CHARLOTTE [email protected] +44 (0) 20 3740 8280SET.ET-FOUNDATION.CO.UK
THANK YOU
