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GORAN RADMANGORAN RADMANChairman Chairman ECEEECEEMicrosoft CorporationMicrosoft Corporation
ICT ICT MMarket in South East Europe arket in South East Europe and and IInvestment nvestment OOpportunitiespportunities
SEE TRANSFORMATIONSEE TRANSFORMATION
INVESTMENT
PRODUCTION
INNOVATION GROWTH
RESOURCES
IS IT SUSTAINABLE?
ADDED VALUE
COMPETITIVENESS
Croatia, 10.5%Albania, 2.1%
BiH, 2.8% Bulgaria, 8.1%
Montenegro, 0.8%
Romania, 14.0%
Serbia, 5.3%
Macedonia, 1.7%
Turkey, 63.0%
Hungary, 28.6%
Slovenia, 6.7%
SEE ICT MARKET VALUESEE ICT MARKET VALUE
Source: EIU
23.3 billion EUR in 2006
Croatia, 7.9%Albania, 0.7%
BiH, 1.1%Bulgaria, 5.4%
Montenegro, 0.3%
Romania, 2.9%
Serbia, 3.2%
Macedonia, 0.7%
Turkey, 47.9%
Hungary, 23.2%
Slovenia, 6.2%
SEE ICT MARKET VALUE SEGMENTSSEE ICT MARKET VALUE SEGMENTS
IT: 8.6 billion EUR Telecom: 14.7 billion EUR
Source: EIU
0
2
4
6
8
10
12
14
Austr
ia
Irela
nd
Sw
ed
en
Gre
ece
Cro
atia
Alb
an
ia
BiH
Bulg
ari
a
Mo
nte
neg
ro
Ro
man
ia
Serb
ia
Maced
onia
Turk
ey
Hun
gary
Slo
ven
ia
% of GDP
EU 25
SEE ICT MARKET GDP EQUIVALENTSEE ICT MARKET GDP EQUIVALENT
Source: WB
IT Spending Employment
$46.4 billion 1.526 million IT jobs
Software Vendors
Channel FirmsServices Firms
IT Professionals40%
Hardware VendorsChannel FirmsServices Firms
IT Professionals 60%
Software 13%
Hardware &Services
87%
Source: IDC Economic Impact Study CEE, 2007
While software represents only 13% of total IT spending, it drives 40% of IT employment
CEE ICT SPENDING AND EMPLOYMENTCEE ICT SPENDING AND EMPLOYMENT
IT CEE IMPACTIT CEE IMPACT
• An aggregate of $18.1 billion in An aggregate of $18.1 billion in new tax new tax revenues over four yearsrevenues over four years
• Contribution of new revenues of Contribution of new revenues of $67.3 $67.3 billion to GDP over four yearsbillion to GDP over four years
• More than 676,000 new jobs More than 676,000 new jobs generated generated in next three yearsin next three years
Source: IDC Economic Impact Study CEE, 2007
0
10
20
30
40
50
60
70
80
90
100Rank 2004./out of 104 countries Rank 2005./out of 114 countries Rank 2006./out of 122 countries
ENCOURAGING IT GROWTHENCOURAGING IT GROWTH
Source: The Global Information Technology Report 2004 – 2006. WEF
Source: The Global Information Technology Report 2004 – 2006. WEF
SEE ICT ADVANTAGES AND SHORTCOMINGSSEE ICT ADVANTAGES AND SHORTCOMINGS
Source: neoIT Offshore Insights, 2006SEE ICT OFFSHORINGSEE ICT OFFSHORING
SEE will need time to catch up, but still is the SEE will need time to catch up, but still is the fastest growing region for ICT marketfastest growing region for ICT market
MICROSOFT SEE STRATEGY
Tech AccessContentCommunity
Human Potential Knowledge Capital Social Contribution
LSELocalizationAccessibility
Capital flowJobs CreationTools
EducationInnovatio
nBusin
ess O
pportunity
Business Model Innovation
Local Software Economy
Public/Private Partnerships
© 2005 Microsoft Corporation. All rights reserved.© 2005 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
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