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CDC.gov H1N1 Web and Social Media Metrics
H1N1 Web and Social Media Metrics Cumulative Data Report
April 22, 2009 – June 30, 2009
Division of eHealth Marketing (DeHM)
National Center for Health Marketing (NCHM)
Centers for Disease Control and Prevention (CDC)
Date Posted: August 25, 2009 1
CDC.gov H1N1 Web and Social Media Metrics CDC.gov Web Summary:
CDC.gov & H1N1 Flu Pages • Since the beginning of the H1N1 flu
outbreak, more than 216 million pages have been viewed on the CDC.gov Web site. Of these pages, nearly 40% of the traffic was related to novel H1N1 flu information.
CDC.gov & H1N1 Flu Pages (In Espanol) • Since April 22, more than 3.65 million pages related to H1N1 flu
information were viewed in Spanish.
E-mail Updates • Since the beginning of the novel H1N1 flu outbreak, more than
201,285 users subscribed to receive e-mail updates related to H1N1 flu-related information and more than 3.3 million e-mails related to H1N1 flu have been sent.
2
3
CDC.gov H1N1 Web and Social Media Metrics CDC.gov Social Media
TwitterWidgets
Mobile
Social Networks
eCards
Graphical Buttons
CDC.gov H1N1 Web and Social Media Metrics CDC.gov Social Media Summary:
• Since the beginning of the H1N1 flu outbreak, millions of users have taken advantage of CDC’s social media channels
• Some of the top channels utilized to disseminate H1N1 flu information and data were: – Widgets – Podcasts – RSS feeds – Buttons – CDC-TV – YouTube – CDC Mobile – Content Syndication
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CDC.gov H1N1 Web and Social Media Metrics
CDC.gov Web
5
CDC.gov H1N1 Web and Social Media Metrics Between April 22 to June 30 2009, CDC.gov received more than 216,432,931 page views and 77,354,799 visits.
6
CDC.gov received it’s highest ever daily page view count on April 30, 2009:
14,103,534 page views
Average: 3,091,899 views per
day
CDC.gov H1N1 Web and Social Media Metrics Between April 22 to June 30 2009, the H1N1 flu site (http://www.cdc.gov/h1n1flu/) received 82,544,149 page views
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The highest daily page view count occurred on April 30, 2009: 7,950,822 page views
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CDC.gov H1N1 Web and Social Media Metrics
2,959,048 page views
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CDC.gov H1N1 Web and Social Media Metrics
CDC.gov H1N1 Web and Social Media Metrics
CDC Social Media
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11
CDC.gov H1N1 Web and Social Media Metrics
42,674 clickthroughs from over 100
buttons
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CDC.gov H1N1 Web and Social Media Metrics
131,468 views of
syndicated H1N1 content
13
CDC.gov H1N1 Web and Social Media Metrics
97,211 views of H1N1 videos
on CDC-TV
14
CDC.gov H1N1 Web and Social Media Metrics
57,956 views of H1N1
content on m.cdc.gov
15
CDC.gov H1N1 Web and Social Media Metrics
10,885,946 views of H1N1
RSS Feeds
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CDC.gov H1N1 Web and Social Media Metrics
614,396 downloads of
CDC H1N1 Podcasts
Vie
ws
of H
1N
1 F
lu R
elat
ed W
idge
ts
100000
80000
60000
40000
20000
0
CDC.gov H1N1 Web and Social Media Metrics Widgets
Views of H1N1 Flu Related Widgets
120000
3,044,233 views of CDC Flu Widgets
22-A
pr-0
923
-Apr
-09
24-A
pr-0
925
-Apr
-09
26-A
pr-0
927
-Apr
-09
28-A
pr-0
929
-Apr
-09
30-A
pr-0
91-
May
-09
2-M
ay-0
93-
May
-09
4-M
ay-0
95-
May
-09
6-M
ay-0
97-
May
-09
8-M
ay-0
99-
May
-09
10-M
ay-0
911
-May
-09
12-M
ay-0
913
-May
-09
14-M
ay-0
915
-May
-09
16-M
ay-0
917
-May
-09
18-M
ay-0
919
-May
-09
20-M
ay-0
921
-May
-09
22-M
ay-0
923
-May
-09
24-M
ay-0
925
-May
-09
26-M
ay-0
927
-May
-09
28-M
ay-0
929
-May
-09
30-M
ay-0
931
-May
-09
1-Ju
n-09
2-Ju
n-09
3-Ju
n-09
4-Ju
n-09
5-Ju
n-09
6-Ju
n-09
7-Ju
n-09
8-Ju
n-09
9-Ju
n-09
10-J
un-0
911
-Jun
-09
12-J
un-0
913
-Jun
-09
14-J
un-0
915
-Jun
-09
16-J
un-0
917
-Jun
-09
18-J
un-0
919
-Jun
-09
20-J
un-0
921
-Jun
-09
22-J
un-0
923
-Jun
-09
24-J
un-0
925
-Jun
-09
26-J
un-0
927
-Jun
-09
28-J
un-0
929
-Jun
-09
30-J
un-0
9
17
18
CDC.gov H1N1 Web and Social Media Metrics
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CDC.gov H1N1 Web and Social Media Metrics
CDC.gov H1N1 Web and Social Media Metrics
1,731,666 views of 14
H1N1 YouTube videos
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CDC.gov H1N1 Web and Social Media Metrics
10,793 fans total
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22
CDC.gov H1N1 Web and Social Media Metrics
CDC.gov H1N1 Web and Social Media Metrics
Email Updates
1
250,000
200,000
150,000
100,000
50,000
0
CDC.gov H1N1 Web and Social Media Metrics Email Updates:
Subscribers to H1N1 Updates 178% increase in subscribers to email updates
22-A
pr-0
9
24-A
pr-0
9
26-A
pr-0
9
28-A
pr-0
9
30-A
pr-0
9
2-M
ay-0
9
4-M
ay-0
9
6-M
ay-0
9
8-M
ay-0
9
10-M
ay-0
9
12-M
ay-0
9
14-M
ay-0
9
16-M
ay-0
9
18-M
ay-0
9
20-M
ay-0
9
22-M
ay-0
9
24-M
ay-0
9
26-M
ay-0
9
28-M
ay-0
9
30-M
ay-0
9
1-Ju
n-09
3-Ju
n-09
5-Ju
n-09
7-Ju
n-09
9-Ju
n-09
11-J
un-0
9
13-J
un-0
9
15-J
un-0
9
17-J
un-0
9
19-J
un-0
9
21-J
un-0
9
23-J
un-0
9
25-J
un-0
9
27-J
un-0
9
29-J
un-0
9
2
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
CDC.gov H1N1 Web and Social Media Metrics Email Updates:
H1N1 Emails Sent 3,268,570
H1N1 emails sent
22-A
pr-0
9
24-A
pr-0
9
26-A
pr-0
9
28-A
pr-0
9
30-A
pr-0
9
2-M
ay-0
9
4-M
ay-0
9
6-M
ay-0
9
8-M
ay-0
9
10-M
ay-0
9
12-M
ay-0
9
14-M
ay-0
9
16-M
ay-0
9
18-M
ay-0
9
20-M
ay-0
9
22-M
ay-0
9
24-M
ay-0
9
26-M
ay-0
9
28-M
ay-0
9
30-M
ay-0
9
1-Ju
n-09
3-Ju
n-09
5-Ju
n-09
7-Ju
n-09
9-Ju
n-09
11-J
un-0
9
13-J
un-0
9
15-J
un-0
9
17-J
un-0
9
19-J
un-0
9
21-J
un-0
9
23-J
un-0
9
25-J
un-0
9
27-J
un-0
9
29-J
un-0
9
3
CDC.gov H1N1 Web and Social Media Metrics
CDC-INFO
23
CDC.gov H1N1 Web and Social Media Metrics H1N1 Inquiries to CDC-INFO
3,500
Nu
mbe
r of
In
quir
ies
3,000
2,500
2,000
1,500
1,000
500
0
Emails Calls 22
-Apr
22-M
ay
22-J
un
24
CDC.gov H1N1 Web and Social Media Metrics
Screenshots of CDC
Social Media during
H1N1
25
CDC.gov H1N1 Web and Social Media Metrics
CDC.gov H1N1 Web and Social Media Metrics
CDC.gov H1N1 Web and Social Media Metrics
CDC.gov H1N1 Web and Social Media Metrics
CDC.gov H1N1 Web and Social Media Metrics
CDC.gov H1N1 Web and Social Media Metrics
CDC.gov H1N1 Web and Social Media Metrics
CDC.gov H1N1 Web and Social Media Metrics
CDC.gov H1N1 Web and Social Media Metrics
CDC.gov H1N1 Web and Social Media Metrics
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