Hear Customers Speak through their Data - Alteryx Webinar

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Hear CustomersSpeak Through

their Data

Bob LaurentDirector of Industry Marketing

2© 2013 Alteryx, Inc. Confidential.

Our Picture of the Customeris Not Getting Any Clearer

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Customer AnalyticsStarts Key Strategic Decisions

Unify picture across all channels

& systemsImprove customer profitability with

sophisticated analytics

Empower decision-makers with analytic

apps

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Data Sources

Outbound Inbound

Advertising

PRPromotion

Social…

SocialContentLoyalty

SEO…

Data Sources

Traditional New

CampaignSurvey

Compete…

SocialSEO

Clickstream…

Data Sources

Traditional New

PromotionPOS

Location…

Golden PathClick

streamCart…

Data Sources

Traditional New

CRMServicesSurvey

…

SocialForumsUsage

…

Awareness & Influence

Decision Making

PurchaseUse &

Maintenance

Traditional Customer Analytics Model is Broken

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Traditional Customer Analytics Model is Just Wrong

Awareness & Influence

Decision Making

Purchase

Use & Maintenance

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Big Data is Great,But Context is King

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Cloud Data

“I just want to understand what

we should be doing…”

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Solution Equation for the360 Degree Customer Project

Large IT Data

Project

Multiple Tools

Lots of Time

Fail

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How Are They Solving this Challenge?

Data Artisan

Capabilities of Data Scientist that Drive Largest Value Today

Marketing orCustomer Analyst

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Utilize & Integrate any data source

Inte

gra

te

Rapid design of predictive

analytics with unique spatial understanding

Analy

ze

App &

Data

All Relevant Data

Enrich

Packaged Market & Customer

Data

Consumerize the use of sophisticated analytics

The Alteryx Solution

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The Alteryx Production Environment

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The Alteryx Consumption Environment

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Next Steps

Visit www.alteryx.com/customeranalytics

Thank You!

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• Customer Analytics• Consumer Analytics• Predictive Analytics• Strategic Analytics• Big Data Analytics• Big Data Analysis• Humanizing Big Data• Strategic Analytics• Data Scientist• Data Artisan• Data Analyst• Big Data Gap

• Alteryx• Bob Laurent• Alteryx Analytics Gallery• Unstructured data• Analytics Platform• Unstructured Data

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