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Presentation at DIS'12 conference New Castle UK
Citation preview
Image credit: Eli Blevis
Re-conceptualizing Fashion in Sustainable HCI
Yue Pan1, David Roedl1, John C. Thomas2 & Eli Blevis1
1. Indiana University Bloomington, IN, USA 2. IBM T.J. Watson Research, NY, USA
fashion influences the way we use all kinds of material goods
predisposition fashion • in outwear
Image credit: flicker by brianjmatis
Image credit: pinterest@shoes
Image credit: flicker@anthony
Image credit: flicker@sucelloleiloes
Image credit: flicker@Emilie Smart
d
Image credit: flicker@anthony
Image credit: flicker@Beach House
Image credit: flicker@Celeste Perry, flicker@sucelloleiloes
d
Image credit: wordpress@Wei Zhou
fashion digital devices are increasingly valued for their visual appearance and the ability to communicate meanings of taste, lifestyle, status, and belonging to community
problem space: eWaste
Image credit: Yue Pan
research question 1: how does fashion shape everyday consumption practices of personal computing devices?
research question 2: is there a way to utilize fashion in design to facilitate sustainable practices?
Image credit: Yue Pan
outline background interviews fashion factors design implications
outline background interviews fashion factors design implications
related work digital consumption and sustainability extending product lifetime through attachment e.g. Odom, Pierce, Stolterman, & Blevis (2009) Verbeek (2005): functionality, symbolism, and material aesthetics
Image credit : by Randy Periert
Image credit: Hongyuan Jiang
related work fashion and mobile technology Fortunati (2005) Katz and Sugiyama (2006) Julin and Zhang (2010)
In
Sassatelli, R., Consumer Culture: History, Theory and Politics (1st ed.) 2007
Kawamura, Y. Fashion-ology: an introduction to fashion studies. 2005
In
patina fashion conspicuous consumption style
stability newness exclusivity originality
Sassatelli, R., (2007) Consumer Culture: History, Theory and Politics
In
patina fashion conspicuous consumption style
stability newness exclusivity originality
Sassatelli, R., (2007) Consumer Culture: History, Theory and Politics
Simmel (1957), Barthes (1967)
In
patina fashion conspicuous consumption style
stability newness exclusivity originality
Sassatelli, R., (2007) Consumer Culture: History, Theory and Politics
McCracken (1990)
In
patina fashion conspicuous consumption style
stability newness exclusivity originality
Sassatelli, R., (2007) Consumer Culture: History, Theory and Politics
Veblen (1899)
In
patina fashion conspicuous consumption style
stability newness exclusivity originality
Sassatelli, R., (2007) Consumer Culture: History, Theory and Politics
Bourdieu (1984), Douglas & Isherwood (1996), McCracken (1990)
outline exploration interviews fashion factors design implications
interview interview 30 consumers age range 20s to 60s 16 males, 14 females
female male
interview
13 12
3 2
United States
China India Korea
interview
21
5 4
grad student faculty designer
interview interview questions:
• digital devices • motivation • awareness • definition of fashion
in public places & homes
Image credit: Yue Pan
outline background interview fashion factor design implication
fashion factors newness vs. patina conspicuous consumption vs. functionality imitation vs. individual style
fashion factors newness vs. patina conspicuous consumption vs. functionality imitation vs. individual style
newness vs. patina example: monthly changed cell phone
Image credit: Yue Pan
newness vs. patina example: cell phone as LV
Image credit: Yue Pan
“ When the Motorola K1m first came out in 2005, I purchased one right away. I know how my friends were jealous of me at that time because they see how fashionable I am. In digital world K1m was like Louis Vuitton… But no one uses it nowadays and it has been laid in my storage for quite a while. ”
newness vs. patina
I like collect old stuff. I like to pick them up from flea markets thrift stores garage sales. …Because in a lot of stuff you see potential, especially those ancient stuff. A lot of people see old stuff as junk, and therefore they just cast it aside which is fine. But honestly I would rather use things in the trash instead of going to buy what Apple has because we need to use what’s in the trash.
example: use what’s in the trash
“
” Image credit: Yue Pan
fashion factors newness vs. patina conspicuous consumption vs. functionality imitation vs. individual style
conspicuous consumption vs. functionality example: the case before the iPad!
Image credit: Yue Pan
conspicuous consumption vs. functionality example: Mum’s Vivienne Tam Netbook
Image credit: flikcer@Pierre Lecourt
fashion factors newness vs. patina conspicuous consumption vs. functionality imitation vs. individual style
imitation vs. individual style example: can’t be the one without MacBook
I have my Lenovo for four years and it still works fine with me. But I got my new MacBook after I went to graduate school. Because everyone else around me has one and I feel like I (am) behind the trend and kinda being disconnected if I don’t have that.
“
” Image credit: Yue Pan
imitation vs. individual style example: Blackberry makes me outdated
All of my friends around me have an iPhone and I really don’t want to carry a Blackberry, which makes me feel myself look weird and outdated.
“ ”
Image credit: Yue Pan
imitation vs. individual style example: I decide what I use.
I consider myself a person with my own taste. I decide what I wear and what I use…. Although everyone around has an iPhone or stuff like that, I don’t, I just don’t fall in the Apple trap…I know exactly what I need and Android can give me all these, that’s why I have it.
“
” Image credit: Yue Pan
imitation vs. individual style example: special iphone case.
I treasure my iPhone even more after I got this case from my friend. I feel it becomes very unique and special at this point and I feel proud of having this since there are only five of them in the world… I don’t want to change my phone [to iPhone 4] because this case only fits iPhone 3, and I would love to keep it as long as I can
“
” Image credit: denn@flickr.com
outline background interviews fashion factors design implications
fashion as symbol of
recurrent trend to extend longevity
social force to promote sustainability
personal identity to promote attachment
design implication
design implication
• go with cycles • old fashioned & antique
styles become fashionable
fashion as symbol of
recurrent trend to extend longevity
design implication
• more investment potential • more desirable • more valuable • thus more enduring
fashion as symbol of
recurrent trend to extend longevity
design implication
fashion as symbol of
recurrent trend to extend longevity
social force to promote sustainability
personal identity to promote attachment
design implication
• social pressure • social norms • public attitudes
fashion as symbol of
social force to promote sustainability
design implication
• adoption of clean technology & green product
• energy saving behaviors e.g. reusing, recycling etc.
fashion as symbol of
social force to promote sustainability
design implication
fashion as symbol of
recurrent trend to extend longevity
social force to promote sustainability
personal identity to promote attachment
design implication
• personal identity • deep feeling • personal & unique values
fashion as symbol of
personal identity to promote attachment
design implication
• form a deeper connection • inspire personal
attachment and care • thus extend an object’s
longevity of use
fashion as symbol of
personal identity to promote attachment
use fashion as a positive force for sustainable interaction design
Image credit: fliker @Annie
Image credit: Eli Blevis
thank you!
Yue Pan1, David Roedl1, John C. Thomas2 & Eli Blevis1
1. Indiana University Bloomington, IN, USA 2. IBM T.J. Watson Research, NY, USA
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