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How Qype brings businesses and people together
Who are we?
Qype is the largest local review site in Europe and, in the last five years, we’ve grown a passionate and engaged community
The Numbers
Over a million members, generating thousands of reviews a day
17m unique users across Europe
Approx 20m visits per month
Market leader in the UK, Germany, France, Italy and Spain
Established in 10 countries
Available in 7 languages
Coverage of more than 160,000 towns and cities worldwide
So our community isn’t just local, but global
Our USP? Real life. Qype’s about going out, discovering places and sharing them with other people. Qypers love going behind the scenes, finding somewhere new and meeting business owners. They enjoy giving feedback and love open and transparent business
Qypers also love to have fun
So how can businesses tap into that passion?
Events
Real world events
Invite only, targeting key influencers
Publicised across the site, blogs, Twitter, Facebook and newsletters
Guaranteed post-event activity across multiple platforms
Generating reviews and word of mouth
Case study 1: Jim Haynes, After Eight and Fernandez and Leluu
When After Eight brought the face of their latest ad campaign, legendary supper club host Jim Haynes, to London, we created a dinner for 15 Qypers at London’s coolest underground restaurant
.
One event for 15 people created: - Over 250 tweets- 27 blog posts- 100% 5 star reviews- Hundreds of photos- 100+ forum messages- A whole lot of Google juice
Case study 2: Wahaca’s winter tasting menu
30 Qypers and food bloggers spent three hours tasting Wahaca’s new winter menu, and giving feedback to Wahaca’s owner, Masterchef winner Thomasina Miers
1 event for 30 people created:- Over 200 tweets- 19 blog posts- 20 5 star reviews- Hundreds of photos- 90+ forum messages- And Wahaca became thetop rated Mexican restaurant in London
Competitions
How do you make the restaurant chain, Giraffe, cool and talked about?
Give away an actual giraffe
(Yes, that’s the giraffe we gave away)
The prize: adopt Ellish, a giraffe from London Zoo
Enter via Twitter, Facebook or email
Result: huge viral pick-up, with over 2,000 retweets, 700 emails and more than 400 Facebook likes…
…oh, and one very smug giraffe!
Case study: Giraffe competition
Sponsorship Opportunities
Our annual summer party in London (you can see last year’s on the left)
We host 2-3 large scale events every year across our key UK cities:London, Brighton, Manchester, Dublin, Birmingham and Edinburgh
Nationwide competitions, including targeted communications to our database
Previously, we’ve worked with:VirginWahandaAmazonJamieOliver.comLucky Voice
Our annual summer party in London (you can see last year’s on the left)
We host 2-3 large scale events every year across our key UK cities:London, Brighton, Manchester, Dublin, Birmingham and Edinburgh
Nationwide competitions, including targeted communications to our database
Previously, we’ve worked with:VirginWahandaAmazonJamieOliver.comLucky Voice
Our channels (or, where we can shout about you)
Thousands of followers across two Twitter accounts
Two engaging and popular blogs
A vibrant Facebook presence
Targeted weekly newsletters to 25,000 London subscribers and 85,000 UK subscribers
Get in touch: contact UK Community Manager Sarah Drinkwater at sarah@qype.com
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