How to Find an Ethical Search Engine Optimization (SEO) Company

How to Find an Ethical Search Engine Optimization (SEO)Company

SEO stands for 'Search Engine Optimization', which is what individuals, companies, or anyone with awebsite do to make their site show up in search engine results at a higher ranking.

Ranking decides whether your website is going to show up on the first 10 pages of the results or popup way back somewhere. This means that when people type in a certain term or keyword in a searchengine, as they usually do when looking for something, the sites with the highest ranking show up inthe first 5 to 10 pages. Considering how many millions of sites there are and what a vast andexpanding place the Internet is, it is important that your website have a high-ranking and thereby ahigh visibility. Most net surfers usually don't have the patience or the time to search beyond a page,so the sites that show up in the first page are likely to get the most traffic.

Your website is usually ranked by search engines according to the keywords or content you use. Ifyou use keywords that are searched most often, it is likely your site will stand a chance of beingfound more often. It also helps if your site has a user-friendly design, coding that is compatible withcurrent programming standards, and www.worldburnsclub.com contains high-quality, relevantcontent matter.

If you are not very web or computer-savvy, you can hire an SEO company to do the necessaryoptimization for your site. There are plenty of companies that offer SEO services, but, unfortunately,there are also many that skirt established rules and use unfair and often illegal methods to stand outin the crowd. These illegal methods are known by the term 'Black Hat SEO'. The ethical way isknown as 'White Hat SEO'.

White Hat SEO

We've already seen the ethical SEO methods like correct coding, good website design, usefulcontent, and relevant keywords. You should keep adding fresh content and keep updating your site.You should also submit your website to different search engine directories like Google, Yahoo, MSN,and others.

Black Hat SEO

Black Hat SEO includes:

Sprinkling keywords repeatedly and without any logic or meaning throughout the web content.

Adding invisible font in the same color as the background.

Cloaking or creating doorway pages.

Creating shadow domains which have more or less exactly the same content.

Creating a domain name that is a close variation on the name of a successful competitor.

There are probably scores of new tricks coming up daily, but search engines are getting smarter aswell and you are quite likely to get caught and penalized. You can get blacklisted from indexes for

using unethical methods, which effectively means you're not going to appear on them at all unlesssomeone types your exact URL in the address bar. BMW once got their website kicked off by Googlefor bending the rules, but they are a big brand and lived; you might not. Think about it.

If you require professional assistance with optimization, it is important to hire a company that offersethical services. Before you hire anyone, it's a smart idea to conduct some research on them. Stayaway from a company that will spam you with offers; if it's a decent professional outfit, they don'tneed to do that. Don't fall for any promises to 'get you No. 1 ranking on all the top search engines'.Nobody can do that but the top search engines, and usually they don't do you any favors you don'tdeserve.

Ask the company to explain exactly what they intend to do. Their SEO methods should betransparent and clear. If they have a problem with explaining all the details, you may end up with aproblem at some later date. If the explanations include creating shadow domains, doorway pages,and irrelevant content, well, that's transparent enough and you're definitely going to wind up with aproblem. Avoid these truth-speakers like the plague. Be sure to find out if they intend to get you apermanent inclusion or are merely offering temporary advertising. Get a written and signed contractat the start that details all the work to be done, contains an assurance by the company to stickstrictly to ethical standards, and includes a money-back guarantee in case things don't work out.

Keep in mind that whoever you hire for search engine optimization, it is your website in the end andit is you that will be responsible for the tactics they use.