How to generate business online

G e ne rating Bus ine ss O nline

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

G e ne rating Bus ine s s O nline

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

80% of consumers use search engines to find products and services and 90% of these consumers use Google.

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

G e ne rating Bus ine s s O nline

D O

Work Out What You Want to Achieve

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

G e ne rating Bus ine s s O nline

D O NO T

Simply ask your pal, golf partner, son-in-law or wife to ‘build me a (new) website’

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

G e ne rating Bus ine s s O nline

D O

Some FREE research to establish whether yourGoals are achievable

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

G e ne rating Bus ine s s O nline

D O NO T

Start writing swathes of content

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

G e ne rating Bus ine s s O nline

D O

Use your research & objectives to inform your design choices:

i.e. calls to action, content and navigation

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

G e ne rating Bus ine s s O nline

D O NO T

Get distracted by pretty pictures or take photos of partners against the boardroom wall.

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

G e ne rating Bus ine s s O nline

D O

Get some mocked up design from your chosen web designer which clearly reflect your goals.

“Don’t Make Me Think”

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

G e ne rating Bus ine s s O nline

D O NO T

Ask the designer to build your site…..

Yet.

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

G e ne rating Bus ine s s O nline

S E AR C H

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

G e ne rating Bus ine s s O nline

D O

Ensure that your digital partner builds ‘search engine friendly sites’

•Page Titles•Meta Data•Semantically correct

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

G e ne rating Bus ine s s O nline

D O NO T

Stick your new design on any old Content Management System

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

G e ne rating Bus ine s s O nline

DO

Think about your earlier research and either:

• do your on page optimisation yourself• ask your digital partner to do it

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

G e ne rating Bus ine s s O nline

D O NO T

Head off and write a lot of uninformed content

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

G e ne rating Bus ine s s O nline

DO

Ensure that you have access to site reports

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

G e ne rating Bus ine s s O nline

D O NO T

Stick your head in the sand

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

G e ne rating Bus ine s s O nline

G e ne rating Bus ine ss O nline

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

Stephen MooreMoore Legal Technology Limitedwww.moorelegaltechnology.co.ukTel: 0845 620 5664Email: stephen.moore@moorelegaltechnology.co.uk