View
4
Download
0
Category
Preview:
Citation preview
How to Improve
Communication
of Color
Reed
Brackenridge
Channel Sales
Manager
Pantone
Today‘s Presentation
• Pantone
• Cost of bad communications for cost to you, your customer, and supplier
• Issues with color
• Product that will communicate Color• Color Bridge • Cap SURE
• Quiz with prizes
Who We Are
• Pantone started in the ‘50s in the US as a commercial printing company, founded by Larry Herbert.
• He started with the PANTONE Formula Guides for the Graphic, Print and Packaging Industries and added in the 80s the PANTONE Fashion + Home libraries in Paper.
• Pantone has distribution partners in more than 100 countries and more than 1,000 license partners.
• Pantone is the global authority in color and a worldwide known brand.
• In 2008 Pantone was acquired by the market leader of color measurement technology, X-Rite.
• In 2012 X-Rite Pantone was acquired by Danaher Group, US (Financial Holding with more then 200 Companies, 18 Billion annual sales revenue).)
Today‘s Presentation
“Over 78% of all
perceptions are
done by eye.
Over 65% of all
purchasing
decisions involve
color.”
Lee Eiseman,
Executive Director
PANTONE™ Color
Institute
What is Bad Color?
BAD COLOR
is defined as an unexpected color that does not match the original product or does not match the
specified color
Why Does Bad Color Happen?
• Color is looked at under different light sources
• Color is not clearly specified
• Substitute printing processes are used
Three prerequisites for color perception:
Observer – light source – object
What Color is Grass?
What Color is Grass at Night?
Risks in Color Evaluation by a Human Being
•Wrong/insufficient light source
• No color memory
• Every person has a different perception
• 8% of males have defective color vision, 0.4% of females
• Color perception is affection by surrounding colors
NEXT PROBLEM:
COLOR COMMUNICATIONI’m thinking
pale pink. Not
too red.
With a hint of
blue. And a bit
flirty but
sophisticated.”
“Understand.”
COLOR BRIDGE® Coated & UncoatedAn Invaluable Multi-use Reference Tool
COLOR BRIDGE® Coated & Uncoated
• Select and specify Solid
(Spot) PANTONE Colors
• Determine how a PANTONE
Spot Color will appear when
reproduced
• Create optimal display of
PANTONE Spot Colors on
monitors and Web pages
COLOR BRIDGE® Coated & UncoatedCross-Platform Color Matching
• Provides color simulation data of
all Solid (Spot) PANTONE Colors
for
– Web – HTML (language
developed for website
creation)
– 4-Color Process Printing –
CMYK
– Monitors/Displays - sRGB
• Convenient side-by-side format
COLOR BRIDGE® Coated Saves Time and Money
• One guide, multiple uses
• Portable format provides
convenience and fast access to
color data
• Saves money by showing a Spot
Color can be adequately produced
in CMYK
• Eliminates undesirable color
surprises before incurring costly
pre-production and printing
expenses
• Printed within one international
version
COLOR MANAGER
A robust desktop application that updates all of the PANTONE
Libraries – more than 15,000 colors in all – and makes them ready
to use in QuarkXPress®, Corel® and Adobe® Creative Suite®.
COLOR MANAGER
• Automatically updates all PANTONE Color Libraries –
and keeps them up to date
• Uses PANTONE PLUS Color Bridge values
• Simulates and helps you visualize spot vs. 4-color
process
• Provides display and print gamut warnings
• Synchronizes spot color values to design applications
CAPSURE™
Captures color inspiration from any surface,
material or fabric – even small, patterned, multi-
colored textures and textiles – and matches it
quickly and accurately to a PANTONE Color.
CAPSURE™
Features
• Stores up to 100 color captures
• Toggles easily across multiple PANTONE Libraries
• Synchronizes with popular design applications, including
Adobe® Photoshop®, Adobe Illustrator® and QuarkXPress®
• Automatically updates color libraries through CAPSURE Sync
• Annotates colors with a voice recording and time-and-date
stamp
• Large 1.75 inch-color viewing screen
• Provides harmonious shades and identifies related colors
CAPSURE™
Benefits
• Saves time and money by efficiently matching virtually any surface to a
PANTONE Color
• Extracts, displays and matches up to four dominant colors from an intricate
pattern
• Allows you to create palettes of favorite shades or customize palettes for
specific projects
• Provides unsurpassed accuracy through advanced illumination and capture
technology
• Compensates for gloss and surface variations
• Ensures accuracy through real-time onscreen preview
• Cross-matches any material or surface
PALETTE APPLICATION SOFTWARE
• Retrieve saved colors and voice tags from the device.
• Accurately visualize colors and create palettes.
• Synchronize palettes with popular design applications including
Adobe® Photoshop®, Adobe Illustrator® and QuarkXPress®.
CAPSURE SYNC TOOL
Automatically keeps the device up to date with new color
collections
• New color ranges
• Specialty collections
• Trend palettes
• Ability to update color schemes, add new color libraries
Question #1
What PANTONE product is the best choice if you need to convert a Solid Color to a 4 Color Process Color?
Answer
PANTONE COLOR BRIDGE !
Question #2
What PANTONE product is the best choice if you need to match a color sample to a Pantone Color?
Answer
PANTONE CAPSURE !
Recommended