How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media...

How to Make Friends, Rank High and Get Famous Using Social Media

Andy CrestodinaStrategic Director | @crestodina

There  are  2  kinds  of  people  on  the  internet.

The 1% Rule

source:  Wikipedia

Two Types of Social Media

Two Types of Social Media

Content Promotion Online NetworkingTraffic and Branding Relationships with Influencers

Two Types of Social Media

Content Promotion Online NetworkingTraffic and Branding Relationships with Influencers

...direct benefits ...indirect benefits

• Journalists• Authors• Podcasters• Academic Researchers• Event Producers

And of course...• Bloggers and blog editors

Who makes content?

HOW TO FIND INFLUENCERS

1

Social media is the world’s greatest phone book

Source:  FollowerWonk.com

Follower Wonk

Build a List

Source:  Groove  HQ

MAKING FRIENDS WITHCONTENT CREATORS

2

Source:  Groove  HQ

q Subscribed to blog by feed / emailq Use Talkwalker, Newsle and Brand24q Google+: Add to circleq Twitter: Followq Twitter: Add to a “radar” list

Part One: LISTEN

source:  Online  Networking  Guide,  Orbit  Media

Twitter “Radar”

Feedly

Google+ Circles of Creators

q Favorite their tweetsq +1 their postsq Like comments on other blogsq Comment on their blog

Part Two: ENGAGE

source:  Online  Networking  Guide,  Orbit  Media

Source:  Groove  HQ

q Connect on LinkedInq Like LinkedIn posts, mention themq Endorse on LinkedInq Write a recommendation on LinkedInq Send friend request on Facebookq Like Facebook posts, mention them

Part Three: CONNECT

source:  Online  Networking  Guide,  Orbit  Media

LinkedIn Tagging

q Follow on Quora, Instagram, Yelp, MeetUp, Storify, Listly, etc.

q Follow on apps like Spotify, Runkeeper, FitBit, etc.

q *REVIEW PODCAST on iTunesq *REVIEW BOOK on Amazon

Part Four: EXTRA MILE

source:  Online  Networking  Guide,  Orbit  Media

Cross  the  Streams…the  strength  of  weak  connections!

1.  Publish…2.  Share  here…3.  Say  thanks  there!

q Mention them in your contentq Get a contributor quoteq Include them in an expert roundupq Deep dive interview

Part Five: COLLABORATE

source:  Online  Networking  Guide,  Orbit  Media

q Phone call, Skype or Google+ Hangout

q Face-to-face meetingq Hand-written thank you note

Part Six: FRIENDSHIP!

source:  Online  Networking  Guide,  Orbit  Media

THE BIG ASK

3

Source:  Groove  HQ

Get  Out  There!...events  are  the  biggest  shortcut

Influencer  Marketing  Tools

InkyBee

InkyBee

GroupHigh

Everything  in  marketing  is  based  on  relationships

…including  search  rankings.

links  are  credibility

more  links  =  more  credibility

links  from  credible  sites  =much  more  credibility

many  outgoing  links  =less  credibility  per  link

Source:  MOZ  Search  Ranking  Factors

Content + Visibility = Link!

Why do links happen?

source:  Skyrocket’s  Link  Building  Survey:  2014

Which link building tactics are most effective?

Social  actions. Search  Outcomes

Social  actions. Search  Outcomes

Traffic Sources

Social Traffic Conversion Rates

Search Traffic Conversion Rates

SOCIAL SCHEDULING

4

Social Sharing Schedule

source:  KISSmetrics

SOCIAL AUTOMATION

5

How to share ...big time• The content that get shared, get

clicked and gets visitors to act• The times of day that are best for your

followers• The tool that keeps those posts in

rotation at those times

Share what gets shared the most

source:  BuzzSumo

Share what gets clicked the most

Share what converts the most

Share when your audience is active

source:  FollowerWonk

Share when people tend to be active

Load the posts into the tool...

Use every trick in the book• Headline (clarity and benefits)• Secondary headline (number)• Special characters☝Use copypastecharacter.com

• #Hashtags• Linebreaks• Image• The Link!

Load the schedule into the tool

Thank you!

Andy CrestodinaStrategic Director | @crestodina

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