HOW TO TURN YOUR MARKETING EXPENSE INTO A BUSINESS … · 2017-11-07 · • Re-write a service...

HOW TO TURN YOUR MARKETING EXPENSE INTO A BUSINESS WEAPON

By Zion Ong, Director of Alyka

THE BUYING FUNNEL

ALYKA EXAMPLESTRONG, DIVERSIFIED ONLINE LEAD GEN

ALYKA EXAMPLESOURCE OF ONLINE LEADS

HOW SEO CAN BECOME A LONG TERM WEAPON

STEP 1 – FIND THE KEYWORD(S) YOU WANT TO TARGET

STEP 1 – FIND THE KEYWORD(S) YOU WANT TO TARGETTool to use:

• https://adwords.google.com/home/tools/keyword-planner/

OR

• Google the phrase: “google keyword planner”

Clever Keyword Strategies:Niche locations• Web design subiaco

Niche services• Accessibility websites perth

Suppliers• Kentico developer perth

Clients• The Lucky charm

Other services• Iphone apps perth• Iphone app development perth

STEP 2 – WRITE YOUR CONTENT AROUND A KEYWORD THEME• Re-write a service page or• Write a new blog article• More than 200 words per page• Target 1 keyword only per page. If you dilute with too many keywords

you may not rank well for any of them.

Case study• Keyword: “Ultimate Digital Strategist in the World”

STEP 2 – WRITE YOUR CONTENT

STEP 2 – CREATE A PAGE NAME & URL WITH YOUR KEYWORD IN IT

STEP 3 – INSERT KEYWORD INTO H1 TITLE

STEP 4 – USE PROPER HEADING TITLE TAGS

STEP 5 – INSERT YOUR KEYWORD INTO THE CONTENT A FEW TIMES (NATURALLY)

STEP 6 – WRITE YOUR METATAGS

STEP 6 – WRITE YOUR METATAGS

The Ultimate Digital Strategist in the World

The ultimate digital strategist in the world also requires the bearer to have

STEP 6 – WRITE YOUR METATAGS

STEP 7 – BUILD YOUR AUTHORITY

STEP 7 – BUILD YOUR AUTHORITY• Domain Authority• Page Authority

Tools• https://moz.com/researchtools/ose • http://tools.neilpatel.com/en/analyze

STEP 7 – BUILD YOUR AUTHORITY VIA BACKLINKSBacklinks:• Directory sites, blog sites

- Truelocal- Hotfrog etc

• Client sites• Partner sites• Supplier sites

STEP 8 – ENJOY YOUR #1 RANKING

STEP 8: BUT WHAT ABOUT CONVERSION??

STEP 8: CONVERT YOUR TRAFFIC

STEP 9: TRACK WHAT IS WORKING

STEP 9: TRACK WHAT IS WORKING• Record high level stats on a simple month by month table. E.g.

Jan = 10 leads, Feb = 12 leads etc

STEP 10: REPEAT 1-10

CREATING YOUR OWN MEDIA COMPANY

CREATING YOUR OWN MEDIA COMPANY

1. CHOOSE YOUR CHANNELS

2. BE YOURSELF

Personal, insightful, text focus

Direct, controversial, text focus

Direct, inspiring, controversial, text focus

Fun, punchy, visual

3. TELL STORIES

4. CONNECT WITH INFLUENCERS & TAG THEM

5. USE RELEVANT HASHTAGS

6. MIX IT UP

7. TEST YOUR CONTENT

Vs

8. BE CONSISTENT

9. RESPOND & ENGAGE WITH PEOPLE

10. STOP OVERTHINKING

HOW TO RECYCLE CONTENT

Slice and dice

• Event• Blog article• Image• Video• Podcast

USING SOCIAL MEDIA PAID ADS TO LASER TARGET YOUR AUDIENCE

SOCIAL MEDIA PAID ADS

STEP 1: SET YOUR GOALS

STEP 2: DEFINE YOUR MESSAGE

STEP 2: SET UP YOUR DEMOGRAPHIC TARGETING

COOL TIP – CREATE A CUSTOM AUDIENCE

COOL TIP – TARGET YOUR LIKERS & THEIR FRIENDS

STEP 3: SET YOUR BUDGET

STEP 4: DESIGN YOUR AD

Examples of Good Ad

Facebook/Instagram Shopping –Coming Soon to AUS

Amazon Australia – Coming soon to AUS

Ebay Store

COOL TIP – LEAD GENERATION ADS

COOL TIP – FACEBOOK REMARKETING

STEP 5: PUBLISH & OPTIMISE

STEP 5: PUBLISH & OPTIMISE

STEP 5: PUBLISH & OPTIMISE

STEP 6: TRACK YOUR RESULTS

GOOGLE ADWORDS

GOOGLE ADWORDS

Google Adwords - Targeting

• Keyword targeting• Time targeting• Location targeting• Device targeting• Display targeting• Contextual targeting• Test, test, test

USING REMARKETING TO STAY FRONT OF MIND

REMARKETING – B2B vs B2C

MAP YOUR MASTER STRATEGY

WHERE TO START?

HOW TO GET ME

08 9200 4429zion.ong@alyka.com.auwww.alyka.com.auLinkedIn - Search Zion Ong