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HOW TO TURN YOUR MARKETING EXPENSE INTO A BUSINESS WEAPON
By Zion Ong, Director of Alyka
THE BUYING FUNNEL
ALYKA EXAMPLESTRONG, DIVERSIFIED ONLINE LEAD GEN
ALYKA EXAMPLESOURCE OF ONLINE LEADS
HOW SEO CAN BECOME A LONG TERM WEAPON
STEP 1 – FIND THE KEYWORD(S) YOU WANT TO TARGET
STEP 1 – FIND THE KEYWORD(S) YOU WANT TO TARGETTool to use:
• https://adwords.google.com/home/tools/keyword-planner/
OR
• Google the phrase: “google keyword planner”
Clever Keyword Strategies:Niche locations• Web design subiaco
Niche services• Accessibility websites perth
Suppliers• Kentico developer perth
Clients• The Lucky charm
Other services• Iphone apps perth• Iphone app development perth
STEP 2 – WRITE YOUR CONTENT AROUND A KEYWORD THEME• Re-write a service page or• Write a new blog article• More than 200 words per page• Target 1 keyword only per page. If you dilute with too many keywords
you may not rank well for any of them.
Case study• Keyword: “Ultimate Digital Strategist in the World”
STEP 2 – WRITE YOUR CONTENT
STEP 2 – CREATE A PAGE NAME & URL WITH YOUR KEYWORD IN IT
STEP 3 – INSERT KEYWORD INTO H1 TITLE
STEP 4 – USE PROPER HEADING TITLE TAGS
STEP 5 – INSERT YOUR KEYWORD INTO THE CONTENT A FEW TIMES (NATURALLY)
STEP 6 – WRITE YOUR METATAGS
STEP 6 – WRITE YOUR METATAGS
The Ultimate Digital Strategist in the World
The ultimate digital strategist in the world also requires the bearer to have
STEP 6 – WRITE YOUR METATAGS
STEP 7 – BUILD YOUR AUTHORITY
STEP 7 – BUILD YOUR AUTHORITY• Domain Authority• Page Authority
Tools• https://moz.com/researchtools/ose • http://tools.neilpatel.com/en/analyze
STEP 7 – BUILD YOUR AUTHORITY VIA BACKLINKSBacklinks:• Directory sites, blog sites
- Truelocal- Hotfrog etc
• Client sites• Partner sites• Supplier sites
STEP 8 – ENJOY YOUR #1 RANKING
STEP 8: BUT WHAT ABOUT CONVERSION??
STEP 8: CONVERT YOUR TRAFFIC
STEP 9: TRACK WHAT IS WORKING
STEP 9: TRACK WHAT IS WORKING• Record high level stats on a simple month by month table. E.g.
Jan = 10 leads, Feb = 12 leads etc
STEP 10: REPEAT 1-10
CREATING YOUR OWN MEDIA COMPANY
CREATING YOUR OWN MEDIA COMPANY
1. CHOOSE YOUR CHANNELS
2. BE YOURSELF
Personal, insightful, text focus
Direct, controversial, text focus
Direct, inspiring, controversial, text focus
Fun, punchy, visual
3. TELL STORIES
4. CONNECT WITH INFLUENCERS & TAG THEM
5. USE RELEVANT HASHTAGS
6. MIX IT UP
7. TEST YOUR CONTENT
Vs
8. BE CONSISTENT
9. RESPOND & ENGAGE WITH PEOPLE
10. STOP OVERTHINKING
HOW TO RECYCLE CONTENT
Slice and dice
• Event• Blog article• Image• Video• Podcast
USING SOCIAL MEDIA PAID ADS TO LASER TARGET YOUR AUDIENCE
SOCIAL MEDIA PAID ADS
STEP 1: SET YOUR GOALS
STEP 2: DEFINE YOUR MESSAGE
STEP 2: SET UP YOUR DEMOGRAPHIC TARGETING
COOL TIP – CREATE A CUSTOM AUDIENCE
COOL TIP – TARGET YOUR LIKERS & THEIR FRIENDS
STEP 3: SET YOUR BUDGET
STEP 4: DESIGN YOUR AD
Examples of Good Ad
Facebook/Instagram Shopping –Coming Soon to AUS
Amazon Australia – Coming soon to AUS
Ebay Store
COOL TIP – LEAD GENERATION ADS
COOL TIP – FACEBOOK REMARKETING
STEP 5: PUBLISH & OPTIMISE
STEP 5: PUBLISH & OPTIMISE
STEP 5: PUBLISH & OPTIMISE
STEP 6: TRACK YOUR RESULTS
GOOGLE ADWORDS
GOOGLE ADWORDS
Google Adwords - Targeting
• Keyword targeting• Time targeting• Location targeting• Device targeting• Display targeting• Contextual targeting• Test, test, test
USING REMARKETING TO STAY FRONT OF MIND
REMARKETING – B2B vs B2C
MAP YOUR MASTER STRATEGY
WHERE TO START?
HOW TO GET ME
08 9200 [email protected] - Search Zion Ong