iBeacon Technology In the Librarylibrary1.townofmanchester.org/NewLibrary/assets/File/blu... ·...

Preview:

Citation preview

iBeacon Technology Inthe Library

Jenn Bartlett, Librarian 1Ashley Spears, Librarian 1Manchester Public Library

What Is iBeacon?� Apple based� Location based� Compatibility� Devices are transmitters� Download app

Image Credit: ibeacon.com

Why Go With iBeaconTechnology?

� RetailMeNot� BluuBeam Vs. Capira �

Images Credits: play.google.com and ctlibraryassociation.org

How Is iBeacon Used?� Advertising� Bluetooth� Frequency of notifications

Set-Up � Five beacons; cost $985� Came after a week� Marketing package� Limited instructions

Set-Up

Set Up� Trial and error� Change message minimum once a

week

Staff� Learning curve� Cheat sheet

Getting Public On Board� Minimal at first� Marketing incentives

Challenges/Problems� Batteries� Adhesive� Participation� Stats� Pictures� Limited space� Range� Brand of phone� Can’t turn them off� Screws

Positives� Interface� Small� Low maintenance� Promotions� Cross-promotion

Statistics� 604 beams since 6/22/2015� Most frequent beam sent from lobby: 199

Future Plans� Interdepartmental use� More promotions� Cross-promotions