ICMEB - eprints.binus.ac.id

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ICMEBby Adilla Anggraeni

Submission date: 23-May-2018 07:11AM (UTC+0700)Submission ID: 967384481File name: ICMEB_Paper.docx (32.91K)Word count: 3039Character count: 17615

3%SIMILARITY INDEX

2%INTERNET SOURCES

3%PUBLICATIONS

1%STUDENT PAPERS

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2 <1%

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ICMEBORIGINALITY REPORT

PRIMARY SOURCES

www.emeraldinsight.comInternet Source

Juha Munnukka, Outi Uusitalo, HannaToivonen. "Credibility of a peer endorser andadvertising effectiveness", Journal ofConsumer Marketing, 2016Publicat ion

Submitted to Higher Education CommissionPakistanStudent Paper

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