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Information Security Level 2 – Sensitive © 2010 – Proprietary and Confidential Information of Amdocs
Ideation Session – Business Intelligence BGU
Eli Itin - Innovation Evangelist
01st Jan. 2012
Agenda
Priority Matrix (Ctd.) (Yield Management)
Dot Voting (Yield Management)
Yin Yang (Yield Management)
- BREAK -
Yin Yang – Presentations (Yield Management)
Attribute Listing (BI / Data Mining)
Brain-writing – Part 1 (BI / Data Mining)
Ideation Session
Ideation session:
Let’s Get Innovative!
Ideation Session – The Challenge
The challenge:
Suggest ways that service providers can increase revenue or reduce costs by merely using existing, or potentially existing, data from their OSS systems.
Kipling Method
1. Who is or should be involved? Who does what? Who else is doing this?
2. When does or should this happen? 3. Where else might it be done? Where can we get
what we need? Where does it come from or go to? 4. What do we want to achieve? What results are we
looking for at the end? What will make a significant difference?
5. Why does this happen? 6. How did we start this? How do we influence
/change? How else can this be done?
Why? Who? What? Where? When? How?
Cost Cust. segments better service High volume data Local/warehouse Mindset
DB exists Resources Statistics Coffee shops Date granularity Cross ref
TooMuchInfo Events Network problems
Service/resource Inventory
Customer lifecycle Social net
Inc. cust. satisfaction/
TV shows/ Entertainment
GPS/Geography Event base/ Location base
Sales Clustering
Trends Location Holidays Enlarge data
Research centers Prob base/ alarms Future planning Big brother
Developers Capacity Anomaly analysis Direct research
Customers Demographics Real-time analysis Spyware
BI experts Normal times google
NE/EM New competitor Endoflesson
Celebrities
Attribute Listing: Suggest ways that service providers can increase revenue or reduce costs by merely using existing, or potentially existing data from their OSS systems.
Brainwriting
Rules: 1. Write Clearly (in English)
2. Suspend judgment 3. Idea must be specific 4. Idea must be such that Testing group will be responsible to implement 5. Beyond reason 6. Build on other ideas 7. No Talking (Please)
Payo
ff
Ease of Implementation/Time to Market
Hig
h
Low
Easy Difficult
Priority Matrix
Payo
ff
Hig
h
Low
Easy Difficult
Quick Wins
Bonus Opportunities Time Wasters
Special Efforts
Ease of Implementation/Time to Market
Priority Matrix
Dot Voting
# Idea # Idea
1 11
2 12
3 13
4 14
5 15
6 16
7 17
8 18
9 19
10 20
Yin Yang
> Allows us to understand validity of proposed idea
> Whilst critically examining its pros and cons
> And tuning/adapting it so as to turn into “bulletproof”
recommendation proposal
Negative Positive Adaptation
Many don’t have fast internet connection
No commuting - emps. save time & $$$
Subsidize fast int. connection
Decreases team bonding
Emps. See more of family
Need to work from office at least 50% of time
Yin Yang – Example
> Challenge statement: How to increase employee satisfaction
> Proposed idea: Permit employees to work from home
> Final adapted idea: Permit employees to work part of week
from home and subsidize fast internet connection
.
Negatives Positives Adaptations
Yin Yang
Recommendation template
> Turns the results of the Yin-Yang into a
recommendation
> Adds required resources
> Adds tracking metrics
Recommendation template
Issue: How can we reduce the cost
of supporting customers with
smartphones, without impacting
on the perceived level of customer
service?
Recommendation
<the idea – succinctly (but
adding value over title)>
Details:
<add details here – including
some of the adaptation from
Yin-Yang>
> Benefits
> <fill in top 3-4 benefits from yin-yang>
> Risks
> <fill in top 3-4 risks from yin-yang>
> Resources
> <define recommended owner>
> <define recommended team members>
> Tracking:
Milestone (date) Description
Dec 17, 2010
Milestone (date) Description
Nov 10, 2011
Thank you…
Information Security Level 2 – Sensitive © 2010 – Proprietary and Confidential Information of Amdocs
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