Impulse Entertainment 2010-2011

Impulse Entertainment2010-2011

Company Description• C Corporation• Founded on November 1, 2007• Past: Teen Night Club• Current: “Go Green Campaign”

• Awesome DJs (DJs are sub-contracted)

• Spectacular Staging Equipment

• Lighting Equipment (Includes LED Lighting)

• Cutting Edge BOSE -Sound Equipment

Marketing Plan - Products

Bakersfield Trade Fair Special $ 500Intermediate Package $ 1,000Dance Package $ 2,500Special Effects Package $ 3,500Time to Party Package $ 4,500Ultimate Party Package $ 6,000Spectacular Impulse Package $12,000Customizable Products:Staging: $ 40 per sq. ft.DJ: $ 75+ per hourSound (speakers): $ 200 per

dayLED Lighting: $ 175 per

day(Varies based on

wattage)

Marketing Plan - PricingPrice Range: $500- 12,000

Physical Placement• 7800 Meany Avenue, Bakersfield, CA.• Additional Warehouse.

Marketing Plan

Marketing PlanMarket Placement

• Freestyle and Jesus Shack are real world competition.

• Impulse Entertainment a virtual company placed in the “Real World” production market.

43%

36%

21%

Real World Placement Chart

FreestyleImpulseJesus Shack

Marketing PlanPromotion:

Facebook and Twitter

Chamber of Commerce

Bakersfield Business Conference

Direct Marketing

Constant Contact Email

Online Website

• Half of our Virtual Enterprise loan paid• Additional box trucks for more events• Trucks fitted with natural gas engines

in partnership with virtual company Natural Gas Conversion

Balance Sheet

Goal for the Year:

• $2 million in sales

Gross Profit Margin

• 52% 2010-2011

Income Statement

Intermediate PackageDance PackageSpecial Effects PackageTime To Party PackageUltimate Party PackageSpectacular Impulse Package

2010-2011 2011-2012 2012-2013-$500,000.00

$0.00

$500,000.00

$1,000,000.00

$1,500,000.00

$2,000,000.00

$2,500,000.00

$3,000,000.00RevenueCost of Goods SoldGross RevenueMonthly ExpensesNet In-comeAfter Tax Income

Actual and Three Year Projection

Actual

Current Outstanding cash balance of $619,342.00

Cyclical income:• Fall and Spring are our busy months

Novem

ber

Decem

ber

Janua

ry

Febru

ary

March

April

$0.00$100,000.00$200,000.00$300,000.00$400,000.00$500,000.00$600,000.00$700,000.00$800,000.00$900,000.00

$1,000,000.00

Cost of Goods Sold

Income

Cash Flow