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Impulse Entertainment 2010-2011. Company Description. C Corporation Founded on November 1, 2007 Past: Teen Night Club Current: “Go Green Campaign”. Marketing Plan - Products. Awesome DJs (DJs are sub-contracted) Spectacular Staging Equipment Lighting Equipment - PowerPoint PPT Presentation
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Impulse Entertainment2010-2011
Company Description• C Corporation• Founded on November 1, 2007• Past: Teen Night Club• Current: “Go Green Campaign”
• Awesome DJs (DJs are sub-contracted)
• Spectacular Staging Equipment
• Lighting Equipment (Includes LED Lighting)
• Cutting Edge BOSE -Sound Equipment
Marketing Plan - Products
Bakersfield Trade Fair Special $ 500Intermediate Package $ 1,000Dance Package $ 2,500Special Effects Package $ 3,500Time to Party Package $ 4,500Ultimate Party Package $ 6,000Spectacular Impulse Package $12,000Customizable Products:Staging: $ 40 per sq. ft.DJ: $ 75+ per hourSound (speakers): $ 200 per
dayLED Lighting: $ 175 per
day(Varies based on
wattage)
Marketing Plan - PricingPrice Range: $500- 12,000
Physical Placement• 7800 Meany Avenue, Bakersfield, CA.• Additional Warehouse.
Marketing Plan
Marketing PlanMarket Placement
• Freestyle and Jesus Shack are real world competition.
• Impulse Entertainment a virtual company placed in the “Real World” production market.
43%
36%
21%
Real World Placement Chart
FreestyleImpulseJesus Shack
Marketing PlanPromotion:
Facebook and Twitter
Chamber of Commerce
Bakersfield Business Conference
Direct Marketing
Constant Contact Email
Online Website
• Half of our Virtual Enterprise loan paid• Additional box trucks for more events• Trucks fitted with natural gas engines
in partnership with virtual company Natural Gas Conversion
Balance Sheet
Goal for the Year:
• $2 million in sales
Gross Profit Margin
• 52% 2010-2011
Income Statement
Intermediate PackageDance PackageSpecial Effects PackageTime To Party PackageUltimate Party PackageSpectacular Impulse Package
2010-2011 2011-2012 2012-2013-$500,000.00
$0.00
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
$3,000,000.00RevenueCost of Goods SoldGross RevenueMonthly ExpensesNet In-comeAfter Tax Income
Actual and Three Year Projection
Actual
Current Outstanding cash balance of $619,342.00
Cyclical income:• Fall and Spring are our busy months
Novem
ber
Decem
ber
Janua
ry
Febru
ary
March
April
$0.00$100,000.00$200,000.00$300,000.00$400,000.00$500,000.00$600,000.00$700,000.00$800,000.00$900,000.00
$1,000,000.00
Cost of Goods Sold
Income
Cash Flow