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“In the News”“5 Ways Millennials’ Dining Habits are Different from Their Parents”
By Ashley Lutz TEAM 7
Synopsis
1. Millennials eat out more often
2. Millennials’ definition of healthy is totally different
3. Millennials increasingly want food with ethics.
4. Millennials are embarrassed to eat fast food.
5. Millennials prefer the fast casual format.
Forces For and Against Change
For Change
Millennials spending habits are projected to peak in coming years
More sustainable and better for the environment
Organic, free-range farmers
Against Change
Cost of fresh and local food
Millennials are not the only consumers
Older employees may resist changes
Conventional farmers
Key Stakeholders
Restaurant Chains
Investors
CustomersMillennials
The Rest of the General Population
Farmers
Food Suppliers
Weisbord Six Box Framework Model
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Purpose Relationships
Structure
Helpful Mechanisms
Rewards
Leadership
Discussion Questions
1. Is the projected peak in spending for millennials a good enough reason for restaurant chains to undergo serious organizational transformations? Why or why not?
2. If organizations decide to make changes based on millennials’ preferences, which stakeholders will be affected and why?
Sources
http://www.businessinsider.com/millennials-dining-habits-are-different-2015-3
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