Innovation In Recruitment

Innovation in Recruitment: Best Practices to Source & Attract Top Talent

Employment Branding

Referral Programs

Focus on Hire Quality

Building the Business Case for Recruiting/Budget

Social Networks/Mobile/Video

Better Career Sites/CRM

Dr. John Sullivan, Electronic Recruiting Exchange

Trends Watch

10 Steps for Strategy 1. Measure2. Establish goals3. Understand your

audience

your candidate…

Engineers

Used e-mail, 73.4%

Used social

networking sites

54.0%

Paid bills on-line,

45.2%

Obtained sports,

news &

information, 40.1%

Made a purchase

for personal use,

40.0%

Obtained financial

information, 35.5%

Used instant

messenger/IM,

30.1%

Watched online

video, 28.4%

Online Activities

10 Steps for Strategy 1. Measure2. Establish goals3. Understand your

audience4. Capture employee

feedback5. Align with organizational

objectives

Chain Reaction ROI

Employment Brand

& Recruitment

Strategy

More Quality

Less Quantity

Better Care &

Better Fit

Improved Image

& Turnover

ROI for

Hospital

10 Steps for Strategy 1. Measure2. Establish goals3. Understand your

audience4. Capture employee

feedback5. Align with organizational

objectives6. Build internally

Are you selling jobs?

Why you?why choose you?

Is your ERP effective…?

1.Make it easy2.Communicate 3.Create brand ambassadors

10 Steps for Strategy 1. Measure2. Establish goals3. Understand your

audience4. Capture employee

feedback5. Align with organizational

objectives6. Build internally7. Focus externally

Video

SEM

SEO

Video SEM

SEO

“NetGeners place more emphasis on personal recommendations than on brand names when deciding which products and

services to buy.” -Economist Intelligence Unit

The Social Media Presence

•Six of the twelve most visited websites are social

•Social network usage has exceeded Web-based e-mail usage

•More than four out of five online Americans are active in either creating, participating in or reading some form of social content at least once a month

•Facebook: +600 million•LinkedIn: +100 million •Twitter: +200 million

Strength in Numbers

228%

Growth: 2008 through 2010

1382%

82%

137%

o Employment brando Career informationo Employee testimonialso Cultureo Eventso Community involvement

Branded Careers Page

TwettiquetteTweeple (Tweeps)TwafficTweetup

• Network Membership & Reach

Over 100 million professionals*

– ~1 million members joinevery week

– Roughly 1 new sign-upper second

200 countries

English, Spanish, Frenchand now German!

150 industries

Members from all five hundredof the Fortune 500

Latin America

3%

Other

0%

North America

60%

Europe

24%

Asia

8%

Africa

2%

Middle East

1%

Oceania

2%

B

“2010: The Year We Stopped Talking”

“Gen Y doesn’t do email. They consider it a quaint

form of communication, used to keep in touch

with their parents.” -James Chung, Reach Advisors

Is mobile really the future…?

93% of Americans own a cell phone96% of 18-29 year olds own a cell phonePeople are not just using it to make callsSmart phones are now 30% of the mobile marketSmart phones will take a majority of the market share in 2011More people browse the mobile web daily than read newspapers Phones are “valuable” to people30% of all web traffic will come from mobile phones by 2012

Mobile Career Site

SMS Campaign

Mobile SearchMobile Marketing

Engage!Text “Toyotajobs”

to 78257

QR Codes

Augmented Reality

10 Steps for Strategy 1. Measure2. Establish goals3. Understand your

audience4. Capture employee

feedback5. Align with organizational

objectives6. Build internally7. Focus externally8. Determine ROI

Brand Effectiveness

Candidate Experience

Source Channel Effectiveness

Quality of Hire – Fit

Improved Retention

Positive Overall Impact

Measuring your ROI

10 Steps for Strategy 1. Measure2. Establish goals3. Understand your

audience4. Capture employee

feedback5. Align with organizational

objectives6. Build internally7. Focus externally8. Determine ROI9. Evaluate and evolve10. Never stop learning

LIFE ISN’T ABOUTFINDING YOURSELF.

LIFE IS ABOUT

CREATINGYOURSELF.

-George Bernard Shaw

Thank You!

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Email: mkaiser@nasrecruitment.com