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Innovation in Recruitment: Best Practices to Source & Attract Top Talent
Employment Branding
Referral Programs
Focus on Hire Quality
Building the Business Case for Recruiting/Budget
Social Networks/Mobile/Video
Better Career Sites/CRM
Dr. John Sullivan, Electronic Recruiting Exchange
Trends Watch
10 Steps for Strategy 1. Measure2. Establish goals3. Understand your
audience
your candidate…
Engineers
Used e-mail, 73.4%
Used social
networking sites
54.0%
Paid bills on-line,
45.2%
Obtained sports,
news &
information, 40.1%
Made a purchase
for personal use,
40.0%
Obtained financial
information, 35.5%
Used instant
messenger/IM,
30.1%
Watched online
video, 28.4%
Online Activities
10 Steps for Strategy 1. Measure2. Establish goals3. Understand your
audience4. Capture employee
feedback5. Align with organizational
objectives
Chain Reaction ROI
Employment Brand
& Recruitment
Strategy
More Quality
Less Quantity
Better Care &
Better Fit
Improved Image
& Turnover
ROI for
Hospital
10 Steps for Strategy 1. Measure2. Establish goals3. Understand your
audience4. Capture employee
feedback5. Align with organizational
objectives6. Build internally
Are you selling jobs?
Why you?why choose you?
Is your ERP effective…?
1.Make it easy2.Communicate 3.Create brand ambassadors
10 Steps for Strategy 1. Measure2. Establish goals3. Understand your
audience4. Capture employee
feedback5. Align with organizational
objectives6. Build internally7. Focus externally
Video
SEM
SEO
Video SEM
SEO
“NetGeners place more emphasis on personal recommendations than on brand names when deciding which products and
services to buy.” -Economist Intelligence Unit
The Social Media Presence
•Six of the twelve most visited websites are social
•Social network usage has exceeded Web-based e-mail usage
•More than four out of five online Americans are active in either creating, participating in or reading some form of social content at least once a month
•Facebook: +600 million•LinkedIn: +100 million •Twitter: +200 million
Strength in Numbers
228%
Growth: 2008 through 2010
1382%
82%
137%
o Employment brando Career informationo Employee testimonialso Cultureo Eventso Community involvement
Branded Careers Page
TwettiquetteTweeple (Tweeps)TwafficTweetup
• Network Membership & Reach
Over 100 million professionals*
– ~1 million members joinevery week
– Roughly 1 new sign-upper second
200 countries
English, Spanish, Frenchand now German!
150 industries
Members from all five hundredof the Fortune 500
Latin America
3%
Other
0%
North America
60%
Europe
24%
Asia
8%
Africa
2%
Middle East
1%
Oceania
2%
B
“2010: The Year We Stopped Talking”
“Gen Y doesn’t do email. They consider it a quaint
form of communication, used to keep in touch
with their parents.” -James Chung, Reach Advisors
Is mobile really the future…?
93% of Americans own a cell phone96% of 18-29 year olds own a cell phonePeople are not just using it to make callsSmart phones are now 30% of the mobile marketSmart phones will take a majority of the market share in 2011More people browse the mobile web daily than read newspapers Phones are “valuable” to people30% of all web traffic will come from mobile phones by 2012
Mobile Career Site
SMS Campaign
Mobile SearchMobile Marketing
Engage!Text “Toyotajobs”
to 78257
QR Codes
Augmented Reality
10 Steps for Strategy 1. Measure2. Establish goals3. Understand your
audience4. Capture employee
feedback5. Align with organizational
objectives6. Build internally7. Focus externally8. Determine ROI
Brand Effectiveness
Candidate Experience
Source Channel Effectiveness
Quality of Hire – Fit
Improved Retention
Positive Overall Impact
Measuring your ROI
10 Steps for Strategy 1. Measure2. Establish goals3. Understand your
audience4. Capture employee
feedback5. Align with organizational
objectives6. Build internally7. Focus externally8. Determine ROI9. Evaluate and evolve10. Never stop learning
LIFE ISN’T ABOUTFINDING YOURSELF.
LIFE IS ABOUT
CREATINGYOURSELF.
-George Bernard Shaw
Thank You!
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