Inspirato Credential 2016

AGENDAMARKET TREND / OUR INSPIRATIONWHY INSPIRATO?CASES STUDY

INSPIRATO MEDIAIS LEADING PLATFORM THAT CONNECTSCREATOR &BRANDS &CONTENT TODIGITAL AUDIENCE

OUR CORE MISSION

NGA NGUYENCEO

BRYAN PELZCHAIRMAN

THUY MINHVP OF DIGITAL CONTENT

[SHORT FORM]

OUR MANAGEMENT TEAM

HUU TRONGVP OF CONTENT

[LONG FORM]

MARKET TREND / OUR INSPIRATION

Source: Nielsen Vietnam Cross-Platform insights 2015/2016

CONNECT WITH THE

“ALWAYS-ON” VIETNAMESE CONSUMER

MORE DIGITALMORE DEVICESMORE VIEWING

Source: Nielsen Vietnam Cross-Platform insights 2015/2016

WHAT ARE VIETNAMESE WATCHING?

WHO’S#1TVCHANNELINVIETNAM?

WHY INSPIRATO ?

WE ARE THE NEXT BIG THING

MPN(MULTI PLATFORM NETWORK)

BRANDSCREATORS MPN

DIGITAL AUDIENCE

WHAT WE DOWITH CREATORü MEDIA FUND

ü MULTI PLATFORM DISTRIBUTION

ü MONETIZATION

WITH BRANDü IN-VIDEO PLACEMENT & BRANDED SOLUTION

ü YOUTUBE / FACEBOOK PERFORMANCE MARKETING

ü VIDEO AD NETWORK VIA BLUESEED

ü SOCIAL MEDIA MANAGEMENT

WITH CREATOR

WHAT WE DO (CREATORS)BEST PARTNER / DISTRIBUTION / MONETIZATION

360 Distribution

We call ourselves MPN (Multi Platform Network) and unlike traditional MCN, we distribute our Online Video through ALL major platforms in Vietnam including but not limited to Online, Smart TV, and yes even Television.

Monetization

Creators know that it's nearly impossible to make profit just from YouTube views.

We have multiple proven method to help Creators maximize their Online Video revenue opportunity.

Media Fund

We utilize our Media Fund in 3 different ways:

1. We make equity investment in Creator's company

2. We invest in Creator's content through co-production

3. We license Creator's content

Sitcom5SONLINE

Total views: 123,570,589Monthly views: 25,535,110Subcribers: 270,344

Followers: 1,306,473

CREATOR/Media Fund

TARGET AUDIENCEMPNAge group13-1718-2425-3435-4445-5455-6465+

6,9%30%18%5,1%1,3%0,3%0,4%

62%Agegroup13-1718-2425-3435-4445-5455-6465+

38%5,8%21%7,1%3,6%0,7%0,1%0,2%

CREATOR/Media Fund

Total views: 22,375,659Monthly views: 1,250,510Subcribers: 80,652

Followers: 48,649

TARGET AUDIENCE

TalkshowNHỮNG KẺ LẮM LỜI

Agegroup13-1718-2425-3435-4445-5455-6465+

7,1%37%11%1,7%0,6%0,1%0,2%

Age group13-1718-2425-3435-4445-5455-6465+

4,3%24%11%2%0,8%0,3%0,3%

42% 58%

MPN

CREATOR/Media Fund

CHÀNGTRAINGỌTNGÀO

MPN

Total views: 207,081 Monthly views: 79,243Subcribers: 2000

Followers: 73,091

TARGET AUDIENCEAge group13-1718-2425-3435-4445-5455-6465+

Agegroup13-1718-2425-3435-4445-5455-6465+

5,5%28%14%3,6%1%0,2%0,3%

6%28%9,9%2,8%0,6%0,1%0,1%

52% 48%

CREATOR/Media Fund

PHỐHÀNGĂN

Total views: 23,399Monthly views: 22,831Subcribers: 342

Followers: 449,049

TARGET AUDIENCE59% 41%Age group

13-1718-2425-3435-4445-5455-6465+

Agegroup13-1718-2425-3435-4445-5455-6465+

5,5%22%20%8,1%2,2%1,1%0,4%

6,7%20%7,7%4,2%2,5%0,6%0,2%

MPN

CREATOR/Media Fund

CHUYỆNKỂBÉNGHE

TARGET AUDIENCE

Total views: 15,204,403Monthly views: 3,331,855Subcribers: 13,021

Followers: 11,603

Age group13-1718-2425-3435-4445-5455-6465+

Agegroup13-1718-2425-3435-4445-5455-6465+

3,4%8,4%25%17%2,5%0,8%0,6%

4%7,4%20%9,3%1,1%0,4%0,4%

58% 42%

MPN

WITH BRANDS

BRANDED VIDEO SOLUTIONS

- Product Placement- Brand mention- Product Preview- Social Sharing- Sponsor content- Integrated Series

CONTENT DISTRIBUTION

- TV- Digital

(Youtube/Facebook/HDViet/HDOonline/NCT…

- Smart TV – Flix

ROI (Best ROI for digital video campaign)

- Views- Share- Media Planning- Video Adnetwork- Youtube Ads- Google ads- Facebook ads

CONNECTED POPULAR PERSONALITIES TO BRAND FOR

PERFORMANCE MARKETING

PERFORMANCE MARKETING

0

75000000

150000000

225000000

300000000

HCMC HANOI OTHERS TOTAL

COMPLETED VIEW

250MVIEWS SERVED IN 6 MONTHS

WHAT WE DO

WHAT WE DOIN-VIDEO PLACEMENT & BRANDED SOLUTION

PLACEMENT/SPONSORSHIP

WHAT WE DO

CUSTOM DIGITAL/VIRAL VIDEO

IN-VIDEO PLACEMENT & BRANDED SOLUTION

WHAT WE DOSOCIAL MEDIA MANAGEMENT

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

Herbalife 5SOnline PhụNữOnline Nhữngkẻlắmlời TotalFan

6MTOTAL FAN

WHAT WE DOSOCIAL MEDIA MANAGEMENT

WHAT WE DOBLUESEED ADNETWORK

#1 LOCAL NETWORK ACCORDING TO COMSORE

Showcasehere:showcase.blueseed.tv

Showcasehere:showcase.blueseed.tv

SUMMARY OF WHY BRANDS SHOULD COME WITH US

BRANDSCREATORMPN

DIGITAL AUDIENCE

WITH OVER 1 BILLION VIEWS AND COUNTING, OUR VIDEO CONTENT RESONATES WITH OUR TARGET AUDIENCE: 14-25 Y.O.

WE PROVIDE RELEVANT DIGITAL VIDEO PLATFORM REACHING THE RIGHT AUDIENCE WITH BEST ROI…LESS THAN 5 IN VIETNAM AND WE’RE ARGUABLY THE BEST

WITH 5.8 MILLION AUDIENCE AND COUNTING WE HAVE CAPTIVE AUDIENCE WE CAN TAP INTO

SOME OF OUR HAPPY CLIENTS

THANK YOU

INSPIRATOMEDIA

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