INTEGRATED MARKETING EARN VALUE EXAMPLES 2012/13 Melanie Tsao
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- Slide 1
- INTEGRATED MARKETING EARN VALUE EXAMPLES 2012/13 Melanie
Tsao
- Slide 2
- SKYWIRE LIVE WITH NIK WALLENDA Up to 40,000+ tweets per minute
Generating 1.3 million tweets night of Premiere 700,000+ tweets in
total Total Tweets for the Day resulted in 1.22 billion impressions
1.5 million streams on Discovery.com #Skywire generating 1 million
mentions Skywire Live with Nik Wallenda drove 71% of all social
media comments surrounding TV Primetime
- Slide 3
- SKYWIRE LIVE WITH NIK WALLENDA
- Slide 4
- Presented by Mitsubishi SKYWIRE SWEEPSTAKES: Win a 2014
Mitsubishi Outlander Preview Promo here:
http://www.youtube.com/watch?v=3xnxH4YrSUghttp://www.youtube.com/watch?v=3xnxH4YrSUg
- Slide 5
- SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi Fully
Interactive Custom Website: skywire.agency.discovery.com Mitsubishi
had full ownership of the custom Skywire Live website including
100% SOV against custom content such as the 360 degree walk
experience, #aweyeah sweeps, highlights gallery, blog, and
more.
- Slide 6
- SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi
- Slide 7
- SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi #AweYeah
sweepstakes to further engage with fans and viewers via Twitter
Second level sponsors included Go Pro which was leveraged for
prizing
- Slide 8
- SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi More
custom content included Niks personal training journal Brought to
you by Mitsubishi logo within custom section
- Slide 9
- SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi While
you wait for the excitement to begin! Mitsubishi media units
displayed on loading pages
- Slide 10
- SHARK WEEK ON DISCOVERY Presented by Volkswagon We've taken the
top off of the Beetle cage and gone in hunt of bigger and badder
sharks. http://www.youtube.com/watch?v=U7IMwKg5FSo
- Slide 11
- SHARK WEEK ON DISCOVERY Presented by Volkswagon Online Virtual
Shark Dive we created that allows fans to follow the Shark Cage's
journey with some cool interactive elements
http://dsc.discovery.com/tv-shows/shark-week/virtual-shark-dive/subaquatic-road-trip.htm
Shark Cage Part 2: The Subaquatic Road Trip
- Slide 12
- SHARK WEEK ON DISCOVERY Presented by Volkswagon VW SHARK WEEK
RECIPRICOL MARKETING SHARK WEEK SOCIAL MEDIA CONTENT BY DEUTSCH
SHAREABLE VIDEOS VIA INSTAGRAM AND VINE
http://instagram.com/p/citOGnAc3X/
- Slide 13
- SHARK WEEK ON DISCOVERY VW SHARK WEEK RECIPRICOL MARKETING VINE
PROMO BY DEUTSCH SHAREABLE VIDEOS VIA INSTAGRAM AND VINE
https://vine.co/v/hqYmLjEE2FX Volkswagon bought promoted tweets,
#sharkweek