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Integrated Road Safety Program. Second Year Results and Update. Introduction. IRSP approved by City Council on June 25 th , 2003 3E approach to road safety Engineering Enforcement Education. Benefits of Partnership. - PowerPoint PPT Presentation
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Integrated Road Safety ProgramSecond Year Results and Update
Introduction•IRSP approved by City Council on June 25th, 2003
•3E approach to road safety
•Engineering
•Enforcement
•Education
Benefits of Partnership
•Unifies and coordinates the efforts of Ottawa Public Health, Public Works and Services and Ottawa Police Services
•Improves the City’s ability to work with community road safety partners
*Corresponds with Transport Canada’s Vision 2010 goal.
IRSP’s Goal and Objective• Goal: To reduce fatalities or serious injuries on
Ottawa roads by 30% by the year 2010*
• Objective: To improve the quality of life for Ottawa’s citizens by reducing roadway injuries and deaths, as well as the social, emotional, personal, business and government costs associated with them
Partner’s Mandate• Ottawa Police Services
– Reports to their Board on their Traffic Enforcement Program
• Ottawa Public Health – Prepares an annual Road Safety Report Update
• Public Works and Services – Reports annually on the “Top 10 Collision
Intersections”
2005 Achievements• Initiated:
– Selective Traffic Enforcement Program (STEP)• Second Edition
• A campaign-based program that highlights two traffic safety priorities each month
– Safe Young Drivers …YOU Hold the Key campaign
• Second Phase
• A major campaign focusing on increasing the safety of young drivers and their passengers
• Included theatre presentations at area high schools
2005 Achievements – Speeding Costs You Campaign
• First phase• Major campaign aimed at reducing the incidence of
speed-related collisions• Focus on residential streets
– Passenger restraint spot checks• Two separate week-long on-road spot checks• Nurses checked for proper use of child car seats and
Police checked for seatbelt use
– Sidewalk Cycling Campaign • Enforcement blitz took place following an education
campaign on the dangers of sidewalk cycling
– Aerial Enforcement Program • Expanded, doubling the number of locations to six
– R.I.D.E. programs• In partnership with O.P.P., R.C.M.P., M.A.D.D. and
Ottawa Alliance on Impaired Driving
– Collision Free Challenge • Road safety awareness was heightened on April 7th 2005
by challenging Ottawa drivers to be collision free
• Included emergency manoeuvre and collision avoidance demonstrations
2005 Achievements
– Visual Identity Campaign• Five new road signs were added
2005 Achievements
192178
138164
134
020406080
100120140160180200
1998 to2002
2003 2004 2005 2010
Serious Injuries Related to Collisions
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Second Year Results
31
38
3128
22
0
5
10
15
20
25
30
35
40
1998 to2002
2003 2004 2005 2010
Fatalities Related to Collisions
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Second Year Results
• Signs were installed to support the IRSP’s visual identity and Speeding Costs You campaigns, as well as the Aerial Enforcement Program
Engineering
Engineering
• Variable message trailers were deployed to warn of high collision locations and increased enforcement
Engineering
• Pavement markings were applied to support the Don’t Follow Too Close and Aerial Enforcement Programs
• Digital speed radar signs were used to support the Speeding Costs You campaign
Engineering
• In-vehicle geographic position based anti-speeding devices were profiled as part of the Speeding Costs You campaign
• High collision locations and trends/patterns were identified through the Safety Improvement Program
Engineering
• 2005 Top Ten Collision List:
1. West Hunt Club Road and Woodroffe Avenue 37
2. Hunt Club Road and Riverside Drive 35
3. Baseline Road and Greenbank Road 31
4. Baseline Road and Woodroffe Avenue 31
5. Donald Street and St. Laurent Boulevard 30
6. Catherine Street and Kent Street 30
7. Greenbank Road and West Hunt Club Road 29
8. Bank Street and Hunt Club Road 28
9. Eagleson Road and Hazeldean Road 28
10. Hawthorne Road and Walkley Road 28
Engineering• West Hunt Club Road and Woodroffe Avenue
– Westbound and eastbound rear end collisions– Don’t Follow Too Close Program (signs and markings) implemented in
westbound direction– Education and increased tailgating/speeding enforcement was conducted
in May 2005
• Hunt Club Road and Riverside Drive – Southbound and westbound rear end collisions – Construction was undertaken to improve the capacity of the
intersection– Education and increased tailgating/speeding enforcement was conducted
in November 2005
Engineering
• Baseline Road and Greenbank Road– Westbound, northbound and eastbound rear end collisions
– High friction pavement was implemented in the northbound direction
– The distance in advance of this surface treatment is to be increased
– High friction pavement is recommended for the remaining three approaches
• Expanded Ottawa Police Traffic Enforcement Squad approved by City Council on September 23rd, 2003
• Ottawa Police continued to increase traffic charges, recording 3% more compared to 2004
Enforcement
•2005 aggressive driving charges increased by 6% over 2004
Traffic Offences
86,917
134,852130,416
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
2003 2004 2005
50 % increase
Enforcement
3 % increase
• Second edition of the campaign-based STEP Program was introduced– Two monthly initiatives are launched that target
specific traffic offences
– Collision data is used to explain the reasons for selecting the month’s traffic safety priorities
– Traffic offences data is provided to highlight the success of the previous month’s initiatives
• Aerial Enforcement Program was expanded
Enforcement
2006 STEP SCHEDULE
JAN•Improper Lane Changing
•Following Too CloseJUL
•Pedestrian Safety
•Improper Lane Changing
FEB•Red Light Running
•SpeedingAUG
•Cycling on Sidewalks
•Stop Sign Violation
MAR•Unsafe/Heavy Vehicles
•Following Too CloseSEP
•Failing to Stop for School Buses
•Red Light Running
APR•Vehicle Restraints
•Red Light RunningOCT
•Speeding
•Vehicle Restraints
MAY•Stop Sign Violation
•SpeedingNOV
•Following Too Close
•Red Light Running
JUN•Reserved Transit Lanes
•Impaired DrivingDEC
•Impaired Driving
•Speeding
Enforcement
• IRSP road sign messages change to attract attention to the monthly STEP themes– i.e. Are You Buckled Up?, Following Too
Close? and Expect The Unexpected
Enforcement
Following Too Close?
• Targeted comprehensive enforcement was conducted at specific intersections following the presence of variable message trailers that warned of high collision locations
Enforcement
• Educate and persuade individuals • Change attitudes toward risk and safety • Alter behaviours toward new community
norms and collective change
Education
• Various mediums are used to raise awareness of road safety priorities– Radio – Television interstitials – Resource booklets– Billboards – Bus boards– Information cards – Movie preview interstitials– High school presentations
Education
• Second phase of the Safe Young Driver campaign
– Focus on young drivers and their passengers
– High school theatre presentations
Education
Movie Preview Ad
• First phase of the Speeding Costs You campaign
– Focus on residential streets
– Information cards
Education
Collision Free Challenge
April 7th, 2005
• Expert panel discussion• Emergency manoeuvres demonstration• Collision avoidance
Education
Education
• Continuation of STEP Program• Implementation of second phase of the
Speeding Costs You campaign – focus shifts from residential streets to major arterial roadways
2006 IRSP Initiatives
• Initiation of Wildlife Collision Safety awareness campaign– Emphasis on deer collisions and the increased
risks when excessive speed is involved
• Continuation of targeted comprehensive enforcement at specific high collision intersections with highly visible educational messaging
2006 IRSP Initiatives
• Initiation of “Did You Know?” series– Weekly community-sponsored traffic safety tips
broadcast on CFRA’s Saturday morning call-in show, Bumper to Bumper
– With support from:• Marcel Belanger Pontiac Buick GMC Inc.
• Young Drivers of Canada
• CFRA
2006 IRSP Initiatives
• Initiation of further on-road passenger restraint spot checks to increase seatbelt use and proper use of child car seats
• Initiation of R.I.D.E. programs in partnership with O.P.P., R.C.M.P, M.A.D.D. and Ottawa Alliance on Impaired Driving
2006 IRSP Initiatives
• Continuation of theatre presentations at area high schools– With continued support from Ridgemont High
School’s Drama Program
• Initiation of Collision Free Challenge 2006– Emphasis on distracted and aggressive driving
• Conducting of further education and enforcement campaign to reduce sidewalk cycling
2006 IRSP Initiatives
QUESTIONS?
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