International Congress and Convention Association. Twitter: #ICCAWorld Using meetings stats for...
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- Slide 1
- International Congress and Convention Association. Twitter:
#ICCAWorld Using meetings stats for research, advocacy/ motivation
and marketing Marco van Itterzon Director Research ICCA
- Slide 2
- International Congress and Convention Association. Twitter:
#ICCAWorld How comfortable your bed is
- Slide 3
- International Congress and Convention Association. Twitter:
#ICCAWorld What I do when people compliment my shirt
- Slide 4
- International Congress and Convention Association. Twitter:
#ICCAWorld Words that frighten youth today
- Slide 5
- International Congress and Convention Association. Twitter:
#ICCAWorld 1 USA 831 2 Germany 659 3 Spain 578 4 UK 543 5 France
533 6 Italy 452 7 Japan 337 8 China-P.R. 332 9 Netherlands 307 10
Brazil 291 Number of international meetings ICCA country ranking
2014
- Slide 6
- International Congress and Convention Association. Twitter:
#ICCAWorld 1 Paris 214 2 Vienna202 3 Madrid200 4 Berlin193 5
Barcelona182 6 London166 7 Singapore142 8 Amsterdam133 9 Lisbon130
10 Prague118 Number of international meetings ICCA city ranking
2014
- Slide 7
- International Congress and Convention Association. Twitter:
#ICCAWorld Exponential growth number of meetings doubling each 10
years
- Slide 8
- International Congress and Convention Association. Twitter:
#ICCAWorld Steady Growth
- Slide 9
- International Congress and Convention Association. Twitter:
#ICCAWorld Analysis Congress venues used
- Slide 10
- International Congress and Convention Association. Twitter:
#ICCAWorld Analysis - Subjects
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- International Congress and Convention Association. Twitter:
#ICCAWorld Analysis Size of Meetings
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- International Congress and Convention Association. Twitter:
#ICCAWorld Analysis Size of Meetings
- Slide 13
- International Congress and Convention Association. Twitter:
#ICCAWorld Analysis Size of Meetings
- Slide 14
- International Congress and Convention Association. Twitter:
#ICCAWorld what goes on in your destination see the business
development create a higher acceptance of your bureau on the local
market awareness for the importance of the Meeting Industry measure
the results of marketing efforts evaluate the economic impact Why
we need statistics
- Slide 15
- International Congress and Convention Association. Twitter:
#ICCAWorld compare with other destinations recommend new
(infra)structures if needed be one step ahead of competitors
compare with other tourism segments in the destination Why we need
statistics
- Slide 16
- International Congress and Convention Association. Twitter:
#ICCAWorld look forward and anticipate changes. make predictions
with some degree of confidence. assess the health of the meetings
market. strengthen ICCAs culture of openness and business exchange.
Why we need statistics
- Slide 17
- International Congress and Convention Association. Twitter:
#ICCAWorld It is a MUST for each and every Convention Bureau to
collect and provide statistical information It is a MUST that the
suppliers (hotels, congress centers, PCOs) provide the data to the
Convention Bureau What the Convention Bureau & suppliers have
to do
- Slide 18
- International Congress and Convention Association. Twitter:
#ICCAWorld ICCA & UIA Statistics compared (nr of meetings)
- Slide 19
- International Congress and Convention Association. Twitter:
#ICCAWorld ICCA & UIA Statistics compared (nr of meetings)
- Slide 20
- International Congress and Convention Association. Twitter:
#ICCAWorld Apples & Pears
- Slide 21
- International Congress and Convention Association. Twitter:
#ICCAWorld Exclude national meetings (tremendous impact on
overnights) Exclude religious, political, commercial, sporting
events Exclude all international meetings not qualified Exclude the
corporate market (meetings, incentives, product launches) ICCA
& UIA statistics do not reflect the market
- Slide 22
- International Congress and Convention Association. Twitter:
#ICCAWorld Use them as a trendbarometer, BUT establish your own
statistics! ICCA & UIA statistics do not reflect the
market
- Slide 23
- International Congress and Convention Association. Twitter:
#ICCAWorld Put statistics in correct context; ICCA stats cover one
segment of market, your success in other segments reduces the
amount of space available for international association meetings.
Low ranking year with fewer, longer lasting events with large
number of delegates, may have a bigger economic impact than a high
ranking year. Right interpretation
- Slide 24
- International Congress and Convention Association. Twitter:
#ICCAWorld Association market has the longest lead time of any
market segment. The results of 2014 reflect the bookings made in
the early days of marketing. Never use ICCA statistics in isolation
as they give only one side of the picture for a destinations
meetings business and relative level of success. ICCAs stats are
genuinely significant indicators. The right context
- Slide 25
- International Congress and Convention Association. Twitter:
#ICCAWorld Where do you believe you should be. Who are your
comparators. What do your hear from the clients. To stand still is
to be overtaken. Realism rules
- Slide 26
- International Congress and Convention Association. Twitter:
#ICCAWorld Cities through the years, number of events in the
respective reports
- Slide 27
- International Congress and Convention Association. Twitter:
#ICCAWorld The power of hindsight
- Slide 28
- International Congress and Convention Association. Twitter:
#ICCAWorld Another approach, another ranking!
- Slide 29
- International Congress and Convention Association. Twitter:
#ICCAWorld Context is king
- Slide 30
- International Congress and Convention Association. Twitter:
#ICCAWorld ICCA: Vienna hosted 202 events in 2014 Vienna: 779
International Association Congresses 1,458 Association Congresses
3, 582 Total number of Events 25.9, 13.8 & 5.6% respectively
Context is king
- Slide 31
- International Congress and Convention Association. Twitter:
#ICCAWorld ICCA: Vienna hosted 81,902 participants in 2014 Vienna:
253,369 International Association 381,840 Association 521,433
delegates Total number of Events 32.3, 21.4 & 15.7%
respectively Context is king
- Slide 32
- International Congress and Convention Association. Twitter:
#ICCAWorld http://www.youtube.com/watch?v=HRLIZir67pU Are you
collecting and publishing your own stats? Lets share best
practices! London in the ICCA Rankings
- Slide 33
- International Congress and Convention Association. Twitter:
#ICCAWorld
- Slide 34
- Examples
- Slide 35
- International Congress and Convention Association. Twitter:
#ICCAWorld International Congress and Convention
Associationwww.iccaworld.com http://www.vienna.convention.at
- Slide 36
- International Congress and Convention Association. Twitter:
#ICCAWorld International Congress and Convention
Associationwww.iccaworld.com http://www.vienna.convention.at
- Slide 37
- International Congress and Convention Association. Twitter:
#ICCAWorld Marco van Itterzon marco@icca.nl Thank you!