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The basics of social media for Public Relations students.
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The Internet and Public Relations
Richard Giles
Social Media
photo by kk+
Transparency * Authenticity * Participation
Social Media Refreshhttp://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
Weblogs
photo by olivander
Telstra’s Now We’re Talking vs. Sun Microsystems blogging policy
Social Networks
photo by freeparking
Facebook Pages help spread the message: look at Earth Hour
Microblogs
photo by @jkrums
Routing around traditional media and Westpac’s “Oh so very over it today.”
Viral
photo by michael_hughes
It’s not as easy as it looks...but make it fun.
Old Spice Campaignhttp://www.youtube.com/watch?v=owGykVbfgUE
Old Spice Real Timehttp://www.youtube.com/watch?v=SLz5ArupElA
TheChive.comhttp://thechive.com/2010/08/10/girl-quits-her-job-on-dry-erase-board-emails-entire-
office-33-photos/
Real Time
photo by bijou_living
http://www.google.com/alerts and http://search.twitter.com
Search
photo by roome
Search Engine Optimisation is important.
photo by larskflem
It’s not dead yet.
Crisis Management
photo by x180
Have a plan, so you can react fast!
Crisis ManagementBP failed to be authentic and transparent: http://www.flickr.com/photos/bpamerica/sets/
72157624429465573/
Crisis Management
Trends
photo by boltron
Location and Mobile Apps.
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