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- 1. Studying the Texts of TV
- 2. Effects and Meaning Mass distribution for cultural artifacts
tied to socio-economicenvironment high possibility of affecting
consumers Storyteller TV: politics, representation, style
(fashion),morals, behavior Any TV text is a construction human-made
& created in asocio-economic environment
- 3. Legitimacy of Study Study of cultural artifacts in
humanities limited to art Realizing study tools accepted by the
academy Complications: access; status as medium, not texts; Higher
Saturation of TV Households More viewers, more content, heightened
interest in betterprogramming perception shift for academics and
critics
- 4. What was, what is and memory meaning what?
- 5. Literature and Art Film Studies Theory Audiovisual study
ofform Aesthetics and beautySociology & Comm. Arts Screen Arts
Theory Studying function ofaudiovisual artifacts Marxist
approach;audience control andmanipulation
- 6. Semiotics/Semiology Language is constructed: Arbitrarily and
inside(language) communities With signs, codes,symbols and a
commonor dominant form ofinterpretationCocaColaAxe
- 7. Text, Meaning,& Aesthetics How and with whatintentions
is a textcreated? How does form functionin regards to intentions?
How do codes andexpectations function?Folgers, ca 1963
- 8. MY TREASURES ARE JUST STUFF TOYOU!!! Interpretation is Open
limited?
- 9. NORMALIDENTITYSERVICEMORALSSEXUAL PREFERENCEMESSAGE