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8/13/2019 IRS 2013 Launch - Mumbai
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8/13/2019 IRS 2013 Launch - Mumbai
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THE JOURNEY
Nielsen isawardedconduct ofthe IRS
Execution ofPilot
Q313 Q113 Q213 Q114
Fieldworkcommencedin Jul 13
Q413
Fieldworkwrapped upin Dec 13
DataProcessing& IRS 2013launch
RegularQuarterlycycle isresumed
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EXPERIENCES
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ITS NEW AND BETTER
100% DS-CAPI !
Dual-Screen CAPI Interviews for all interviews
Significantly reduces non-sampling errors
Eliminates order bias
Ensures accuracy
Reduces fatigue for respondent & interviewer
Addresses social and cultural issues
Has a positive environment impact
More India in the new IRS
The IRS now includes the North-East, Daman & Diu,
Dadra & Nagar Haveli
Provides a more accurate picture of India
Tap into new communities
Understand demographics for a larger India
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8/13/2019 IRS 2013 Launch - Mumbai
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BUT WATCH OUT!
Edition level reporting
Readership for specific editions would no longer be available
Eliminates need to aggregate editions to achieve minimum reporting levels
New geographical units (District Clusters) offer better granularity in analyses
Do not compare AIR with previous roundsThe survey design has significantly changed from previous rounds - Data Collection, Sampling
Design, Reporting Breaks
Refer Relative Error norms at IRS reporting variables
IRS is a sample survey, designed on sampling techniques
Every reporting break has a margin of error in estimates
Unauthorized Usage of IRS Data
Legal action for use of data (even internally) which has not been subscribed for
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THE INDIAN CONSUMER
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THE MIDDLE BURGEONS, THE TOP CONSOLIDATES
National Consumer Classification System
Base (000s)265,813
All Households
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INDIA DEMOGRAPHICS
265 Mn Households
955 Mn 12+ Individuals
Population Projected to December 2013 on the basis of Census of India 2011
* Individuals 12+, Base (000s)954,792
Education*
Age Distribution*
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MEDIA PRODUCTS LEAD THE RURAL CHARGE
Durable OwnershipAll India
Consumer Products PurchaseAll India
Base (000s)265,813
All Households
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MEDIA CONSUMPTION
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MEDIA CONSUMPTION
281,708 602,620 83,679 50,672 76,403
Base (000s)954,792
Figures in 000s
701,911
MEDIA
656,203
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TOP PUBLICATIONS
Publication Language Periodicity Readership*
Dainik Jagran Hindi Daily 15,526
Hindustan Hindi Daily 14,245
Dainik Bhaskar Hindi Daily 12,855
Malayala Manorama Malayalam Daily 8,565
Daily Thanthi Tamil Daily 8,156
Rajasthan Patrika Hindi Daily 7,665
The Times Of India English Daily 7,253
Amar Ujala Hindi Daily 7,071
Mathrubhumi Malayalam Daily 6,136Lokmat Marathi Daily 5,601
Base (000s)954,792
* AIR, Figures in 000s
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TOP DAILIES
Publication Language Periodicity Readership*
Dainik Jagran Hindi Daily 15,526
Hindustan Hindi Daily 14,245
Dainik Bhaskar Hindi Daily 12,855
Malayala Manorama Malayalam Daily 8,565
Daily Thanthi Tamil Daily 8,156
Rajasthan Patrika Hindi Daily 7,665
The Times Of India English Daily 7,253
Amar Ujala Hindi Daily 7,071
Mathrubhumi Malayalam Daily 6,136Lokmat Marathi Daily 5,601
Base (000s)954,792
* AIR, Figures in 000s
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8/13/2019 IRS 2013 Launch - Mumbai
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TOP ENGLISH DAILIES
Publication Language Periodicity Readership*
The Times Of India English Daily 7,253
Hindustan Times English Daily 4,335
The Hindu English Daily 1,473
Mumbai Mirror English Daily 1,084
The Telegraph English Daily 937
The Economic Times English Daily 722
Mid Day English Daily 500
Deccan Herald English Daily 458
The Tribune English Daily 453Deccan Chronicle English Daily 337
Base (000s)954,792
* AIR, Figures in 000s
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TOP LANGUAGE DAILIES
Publication Language Periodicity Readership*
Malayala Manorama Malayalam Daily 8,565
Daily Thanthi Tamil Daily 8,156
Mathrubhumi Malayalam Daily 6,136
Lokmat Marathi Daily 5,601
Ananda Bazar Patrika Bengali Daily 5,515
Eenadu Telugu Daily 5,380
Gujarat Samachar Gujarati Daily 4,339
Divya Bhaskar Gujarati Daily 3,770
Sandesh Gujarati Daily 3,724Daily Sakal Marathi Daily 3,707
Base (000s)954,792
* AIR, Figures in 000s
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TOP MAGAZINES
Publication Language Periodicity Readership*
Vanitha Malayalam Fortnightly 2,762
India Today English Weekly 1,531
Pratiyogita Darpan Hindi Monthly 1,492
Saras Salil Hindi Fortnightly 1,160
India Today Hindi Weekly 1,151
SamanyaGyan Darpan Hindi Monthly 1,132
Manorama Thozil Veedhi Malayalam Weekly 1,012
Grih Shobha Hindi Fortnightly 979
Mathrubhumi Arogya Masika Malayalam Monthly 928Mathrubhumi Thozhilvartha Malayalam Weekly 874
Base (000s)954,792
* AIR, Figures in 000s
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TOP HINDI MAGAZINES
Publication Language Periodicity Readership*
Pratiyogita Darpan Hindi Monthly 1,492
Saras Salil Hindi Fortnightly 1,160
India Today Hindi Weekly 1,151
SamanyaGyan Darpan Hindi Monthly 1,132
Grih Shobha Hindi Fortnightly 979
Jagran Josh Plus Hindi Weekly 781
Cricket Samrat Hindi Monthly 652
Meri Saheli Hindi Monthly 589
Grehlakshmi Hindi Monthly 521Sarita Hindi Fortnightly 476
Base (000s)954,792
* AIR, Figures in 000s
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TOP ENGLISH MAGAZINES
Publication Language Periodicity Readership*
India Today English Weekly 1,531
Pratiyogita Darpan English Monthly 583
The Sportstar English Weekly 543
General Knowledge Today English Monthly 540
Outlook English Weekly 452
Competition Success Review English Monthly 444
Readers Digest English Monthly 362
Filmfare English Fortnightly 276
Diamond Cricket Today English Monthly 271Business Today English Fortnightly 264
Base (000s)954,792
* AIR, Figures in 000s
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TOP LANGUAGE MAGAZINES
Publication Language Periodicity Readership*
Vanitha Malayalam Fortnightly 2,762
Manorama Thozil Veedhi Malayalam Weekly 1,012
Mathrubhumi Arogya Masika Malayalam Monthly 928
Mathrubhumi Thozhilvartha Malayalam Weekly 874
Grihalakshmi Malayalam Monthly 826
Kumudam Tamil Weekly 769
Malayala Manorama Malayalam Weekly 661
Kungumam Tamil Weekly 658
Balarama Malayalam Weekly 621Karmasangsthaan Bengali Weekly 614
Base (000s)954,792
* AIR, Figures in 000s
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TOP 5 PUBLICATIONSMAHARASHTRA
Publication Language Periodicity Readership*
Lokmat Marathi Daily 5,494
Daily Sakal Marathi Daily 3,702
The Times Of India English Daily 2,672
Punya Nagari Marathi Daily 2,249
Pudhari Marathi Daily 2,061
Base (000s)92,884
* AIR, Figures in 000s
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TOP 5 PUBLICATIONSGUJARAT
Publication Language Periodicity Readership*
Divya Bhaskar Gujarati Daily 3,753
Sandesh Gujarati Daily 3,724
Gujarat Samachar Gujarati Daily 3,689
Kutch Mitra Gujarati Daily 158
Gujarat Mitra & Darpan Gujarati Daily 155
Base (000s)50,200
* AIR, Figures in 000s
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TOP 5 PUBLICATIONSMADHYA PRADESH
Publication Language Periodicity Readership*
Patrika Hindi Daily 4,326
Dainik Bhaskar Hindi Daily 3,994
Nai Dunia Hindi Daily 717
Raj Express Hindi Daily 337
Navdunia Hindi Daily 316
Base (000s)57,079
* AIR, Figures in 000s
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TOP 5 PUBLICATIONSGOA
Publication Language Periodicity Readership*
O Herald O English Daily 131
Lokmat Marathi Daily 106
Tarun Bharat Marathi Daily 94
Gomantak Marathi Daily 91
The Times Of India English Daily 70
Base (000s)1,260
* AIR, Figures in 000s
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