IT Club @ NCP - Sumedh Nene - Linkedin: Smarter Ways to Your Next Job - March 12, 2013

LINKEDINLinkedin: Smarter Ways for your

Job Search

LINKEDINLinkedin: Smarter Ways for your

Job Search

Communications Expert – 15 years

Global Citizen: Singapore, India, Australia, Europe,

US and Canada

Clients: HP, Cisco, Philips, Sun, Levi’s, Deutsche

Bank, Siemens AG

Owner of CrackerJack WordSmiths Inc.

Self Employed Consultant & Faculty @George

Brown College Writer | Trainer | MentorSumedh Nene

Is this you?

Your application like a needle in the hay stack?

Filtered-out by the code-driven ATS?

Not getting past the “apply-online” stage?

Then you’re at the right place.

I’ll show you how to integrate Linkedin in your Job Search Repertoire

GET STREET SMART~200 Million Members

Keyword StrategyBuild your Network

Profile Optimization

SIGNAL

Getting

Hired on

Linkedin

Word Cloud

KEYWORD STRATEGY

Wordle.net

Resumes:

Copy the desired job description

Paste into word cloud tool

Peel out keywords

Linkedin Profile

Websites from your domain

Companies you are interested in

Sprinkle generously

Suggested Strategy

Determine primary Keyword Phrase – should be your most ideal / desired job title

Enhance it into a 4 word phrase <Quality Assurance Manager Automation>

4 words allow you to rank on any combination of the words

Avoid more than 4 words - may dilute results

OPTIMIZE PROFILEWhat makes you so Unique?

Optimize Profile

Use websites, job descriptions to

Anticipate keywords

Include past company names, titles, locations (even postal codes)

Get recommendation - AMAYC

Include a STAR story

SEO Your Profile

#1. Tagline

#2. Current Title

#3. Past Title

#4. Summary

#5. Specialties

Advanced Search

Did you:

Use right keywords in your profile?

Identify your location?

Call to action?

The Litmus Test

Your target title

Your target area / location

Search

Track your Profile’s Progress

Increase frequency:

Frequency at which profile viewed

Frequency of being searched

How big is your network, how well are you connected?

How has your network grown

BUILD YOUR NETWORKThe gas in your job search

Add Connections

Super Connectors The Who’s who of your

industry

Well networked - 500+ connections

You get only 3000 invitations

Invite super connectors

Become a super connector yourself

Get people to want to connect with you

Life without a solid network is very tough on Linkedin

A larger network makes it easier

Build Large Network

Inbound Jobs

Outbound Networki

ng

Perceived Value

Connected

Perceived Insider

Positioning

SIGNALFilter the background noise

Filter the Updates Network with the right

people: who is hiring?

With SIGNAL only see who you what to see

Uses status updates to track what’s happening

NEW FEATURESMaximize your options

Are you aware of… Recommendations and

Endorsements

Jobs you may be interested in

In common with

Polls

Outlook Social Connector

LI CAVEATSKeep in mind…

Small things make a big splash Don’t waste your invites

Make it easy for others to connect – show your email ID

LI Profile your resume

So, here’s your RoadmapFirst:

Work on your keyword strategy

Optimize your profile

Upsize your network

Connect with super connectors

Become a super connector yourself

Next Step:

Leverage SIGNAL

Leverage Twitter

Become a brand yourself

Come up in Google searches

Keep at it

Thank you

Questions?

sumedh.techwriter@gmail.com