Its all about links baby

Lets Talk About Links Baby

Think Visibility5th March 2011

Paddy Moogan, SEO Consultant

What I’m Going to Cover

• Sites Submitted• Generic Tips• Shadier Stuff (Fun Stuff!) – Edited

Out

Thefoodplace.co.uk

Restaurant Review Website

Link Analysis – Always Do ThisCurrent Profile:

• Lots of sidebar / sitewide links

What they need:

• More domain diversity

Link Bait / Ego Bait

Easy Wins –

• Top 10 Restaurants in Leeds• Top 10 Italian Restaurants in London

Increase your chances of getting the links -

Shortlist the ones with websites & contact details

Run a Survey on your site

Using Twitter for Links (The Easy Way)

Sample of 50 followers, 38 had websites...

Step by Step...Find all your followers & get a CSV

http://friendorfollow.com/

Find their Website URLs

http://qwerly.com/

http://qwerly.com/paddymoogan

Will Take a Long Time – Boring!

The Solution – Scraping Google Docs =ImportXML Function +

CONCAT

• Reach out and ask for a link• Launch link bait targeted at them via

Twitter• TheFoodPlace.co.uk - I have this list for

you

Links from your Customers...Potentially Easy Win

Some Ideas on How to Get them to Link

• Feature in Newsletter• Promote their special offers• Review them on the blog

Smartcatlearning.com

Children’s Dyslexia Test

Quick AnalysisCurrent Situation

• Not much domain diversity• Some good strong links

Opportunities

• Schools• Parent groups• Mummy bloggers (there are loads!)

Seriously, there are loads!Start with the basics

Find a good one -

Then click on “Similar”

Even More...

http://followerwonk.com

Lots of Link TargetsGives you lots of useful data

Shopsafe.co.uk

Retailer Reviews & Vouchers

Ego Bait

• Awards for Websites• Give badges to winners• Do across every category

Blue Sky Idea

Become a Review Aggregator

• Push customers to leave reviews more• Act as an independent review site• Let retailers use the reviews on their site

(for a link)

Extra Tip...

Implement Microformats for Shop Reviews

Reported 14% Uplift in CTR (Don’t Quote that)

Acorn-printing.co.uk

T-Shirt Printing

What Makes You Different...

You’re a Fair Trade Supplier –

You can get links for this...

How to Find the Links

Advanced Search Queries

Even More Targets...

http://www.fairtrade.org.uk/resources/links.aspx

Universities & Charities

Be careful..

• Don’t overdo the anchor text

Link Bait FTW

Gifts4men.com

What it says on the tin

Perfect for a Competition

www.competitionhunter.com

Catch me after for a full list of about 20

Guest Blogging

Find Targets & Do Outreach First –

Offer them choice of titles

Then outsource to oDesk, Textbroker etc

Extra Pro Tip

Add links to the top of the article

Extra, Extra Pro Tip For Agencies

Find Generic Top 10 Sites & Use Multiple Times

Ecommerce Sites

Get a link from Safebuy.org.uk

• Pricey but a handful of strong links• Submit yourself to multiple categories

Get Links to Product Pages

Create a video or screen cast of the product

Add HTML wrapper with link to product

New Start Ups...

60 Second Start Up Posts on Smarta.com

Links from Journalists

http://journalisttweets.com/Europe/UK

Thank you!

Any Questions?

@paddymooganPaddy.moogan@distilled.co.uk