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Lets Talk About Links Baby
Think Visibility5th March 2011
Paddy Moogan, SEO Consultant
What I’m Going to Cover
• Sites Submitted• Generic Tips• Shadier Stuff (Fun Stuff!) – Edited
Out
Thefoodplace.co.uk
Restaurant Review Website
Link Analysis – Always Do ThisCurrent Profile:
• Lots of sidebar / sitewide links
What they need:
• More domain diversity
Link Bait / Ego Bait
Easy Wins –
• Top 10 Restaurants in Leeds• Top 10 Italian Restaurants in London
Increase your chances of getting the links -
Shortlist the ones with websites & contact details
Run a Survey on your site
Using Twitter for Links (The Easy Way)
Sample of 50 followers, 38 had websites...
Step by Step...Find all your followers & get a CSV
http://friendorfollow.com/
Find their Website URLs
http://qwerly.com/
http://qwerly.com/paddymoogan
Will Take a Long Time – Boring!
The Solution – Scraping Google Docs =ImportXML Function +
CONCAT
• Reach out and ask for a link• Launch link bait targeted at them via
Twitter• TheFoodPlace.co.uk - I have this list for
you
Links from your Customers...Potentially Easy Win
Some Ideas on How to Get them to Link
• Feature in Newsletter• Promote their special offers• Review them on the blog
Smartcatlearning.com
Children’s Dyslexia Test
Quick AnalysisCurrent Situation
• Not much domain diversity• Some good strong links
Opportunities
• Schools• Parent groups• Mummy bloggers (there are loads!)
Seriously, there are loads!Start with the basics
Find a good one -
Then click on “Similar”
Lots of Link TargetsGives you lots of useful data
Shopsafe.co.uk
Retailer Reviews & Vouchers
Ego Bait
• Awards for Websites• Give badges to winners• Do across every category
Blue Sky Idea
Become a Review Aggregator
• Push customers to leave reviews more• Act as an independent review site• Let retailers use the reviews on their site
(for a link)
Extra Tip...
Implement Microformats for Shop Reviews
Reported 14% Uplift in CTR (Don’t Quote that)
Acorn-printing.co.uk
T-Shirt Printing
What Makes You Different...
You’re a Fair Trade Supplier –
You can get links for this...
How to Find the Links
Advanced Search Queries
Even More Targets...
http://www.fairtrade.org.uk/resources/links.aspx
Universities & Charities
Be careful..
• Don’t overdo the anchor text
Link Bait FTW
Gifts4men.com
What it says on the tin
Perfect for a Competition
www.competitionhunter.com
Catch me after for a full list of about 20
Guest Blogging
Find Targets & Do Outreach First –
Offer them choice of titles
Then outsource to oDesk, Textbroker etc
Extra Pro Tip
Add links to the top of the article
Extra, Extra Pro Tip For Agencies
Find Generic Top 10 Sites & Use Multiple Times
Ecommerce Sites
Get a link from Safebuy.org.uk
• Pricey but a handful of strong links• Submit yourself to multiple categories
Get Links to Product Pages
Create a video or screen cast of the product
Add HTML wrapper with link to product
New Start Ups...
60 Second Start Up Posts on Smarta.com
