View
6
Download
0
Category
Preview:
Citation preview
Jenn WatersAssistant Publisher & Digital Media Manager, CustomNEWS@JennWaters1 / @CNShowdailies
The Show Daily• An established, proven
communications tool• Year-round use of editorial • Increases a conference• Source of non-dues revenue
(advertising, sponsorships)
Show Daily Content • Keynote & plenary
sessions• Association news• Speaker and
attendee interviews• Exhibitor news• Daily schedules
Maximize ROI on Keynote Speakers• Make headlines• Share photos• What about
video?• Use email• Repurpose
Highlights Award Winners
Who Generates the Content?• Association staff: prewritten content,
onsite session coverage (not likely)• Freelancer writers provided by show
daily publisher• Member committees• Bloggers: members or authors of
blogs in your field
APIC 2015 Annual Conference:• During the three-day conference, two
reporters covered a total of 15 sessions, including opening plenary and closing keynote
• Interviewed more than 20 attendees for four Question of the Day features
• No cost to APIC for reporters, part of royalty agreement
Showcase Unique Content:
• Audience polling results: Include a snapshot of attendee replies in your show daily.
Showcase Unique Content:• Question of the
Day Feature: Collects quotes for future marketing materials.
Showcase Unique Content:• New Product
Showcase: Paid listings that can become a web archive. Attendees want to see the latest: show them theyconference.
How to Repurpose Content• Association publications
How to Repurpose Content• Blogs
either the associationor outside media channels
• Social Media
How to Repurpose Content
How to Repurpose Content• Websites
– Update association or conference website throughout the conference
– Set up a website that would be a centralized location for content.
Example: – Create webpages for each article, for viewing all
year long
Visit www.showdailies.net for a sample of a stand-alone conference news site.
How to Repurpose Content
How to Repurpose Content
Content as a Marketing Tool• Archive Show Daily digital issues
Content as a Marketing Tool• Showcase
special events. Created special highlights issue that client hosts at www.ncvh.org/ fellows.
Email newslettersShow those not attending what they missed.
Does your App have content?
Share show daily links and create photo albums.
A Show Daily Gives You…• Content:
– Photos, stories and video
• Non-dues revenue:– Advertising Sales
– Royalty payments
• Sponsorship Opportunities:– T-shirts on temps; single issue
sponsorships
…but what will it cost us?• Costs will vary depending on services
needed: – Onsite editorial
– Onsite photography– Distribution scenarios
– # of Exhibit Days and attendees
Look at Different Options:• Doing in-house:• Outsourcing:
– Trade publications
– Show daily publishers:• Fee for service• Royalty
January 2015 project • 1,500 attendees, 50 exhibitors• $61,400 net advertising revenue• $8,498 royalty returned to client• Project includes:
o 5 print issues, 2 email newsletters
oReporter - 4 days, 12 stories
o Photographer - 4 days, serves as both show daily and meeting photographer
Summary• Onsite content curation saves money• Creates new resources• Can be shared via many channels• Use content to market future meetings• Generates non-dues revenue
Contact CustomNEWS, Inc.:Jenn WatersAssistant Publisher & Digital Media Manager CustomNEWS
240/401-6779jwaters@showdailies.com
Company Blog: www.cnshowdailies.com
Recommended