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Jumpstart Your Email MarketingIncrease Bookings with Marketing Automation
Who Is This Guy?
➤ Web developer and digital strategist.
➤ Oxford Media Works Consult directly with clients.
➤ WP ApprenticeOnline training for 20,000+ business owners.
➤ I know the roadblocks.
➤ I also know routes around the roadblocks.
Our Goals For Today
➤ A plan for inspiring website visitors to take action.
➤ A process for automating your email marketing.
➤ Advanced automation tips for more personalized messages.
➤ A better ROI for all of your online activities.
Why Email Is Still Important
➤ Immediate and direct contact with subscribers.
➤ Conversion rates 10x other online channels.
➤ You own your list - no middle man.
Why You Have A Website
➤ Global audience.
➤ Available 24/7.
➤ No middleman.
➤ Sell direct to consumer.
➤ Freedom!
You Become Obsessed With
➤ SEO
➤ Social Media
➤ Facebook Ads
➤ Online Marketing
➤ Traffic Generation
Traffic Is Not The Problem
HowDoYouTurnThesePeopleIntoCustomers?
NotEveryoneIsReadyToMakeADecision
Give Them A Reason To Take Action
With A Bribe
Your Marketing Funnel
➤ An irresistible Lead Magnet.
➤ A persuasive call to action.
➤ A series of automated follow-up emails.
➤ A way to trigger personal interaction.
Works With Any Traffic Source!
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An Irresistible Lead Magnet
The Perfect Lead Magnet
➤ Relevant to your prospect’s desired outcome.
➤ Provides a solution to a common problem.
➤ Has a high perceived value.
➤ Easily digestible (short ebooks/reports are OK).
Lead Magnet Ideas
➤ A specific solution to a common problem.
➤ Checklists.
➤ Top 10 guides.
➤ Audio guides.
➤ Video guides.
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ResourcesFor Lead Magnets
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A Persuasive Call To Action
A Winning Call To Action
➤ Clear and to the point.
➤ Congruent with their reason for visiting your website.
➤ Action oriented.
➤ Impossible to miss.
➤ All of this, while not scaring visitors away!
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ResourcesFor Creating Calls To Action
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WordPress Plugin For Better CTAS
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Pre-Built Templates
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Follow Up Emails
How It Works
➤ Use an email marketing service (Drip).
➤ Automatically send follow-up emails on a set schedule.
➤ Advanced Strategy:Customize messages based on subscriber activity.
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A Simple Follow Up Series
THISISTHECUSTOMER’SJOURNEY
Email Topics
➤ Focus on customer’s needs.
➤ Answer the frequently asked questions about VRs.
➤ Include links to information on your own website and other resources.
“Need Help? Just Click Reply.”
DON’TFORGETTHEMAGICWORDS
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ResourcesEmail Marketing Services
DRIPAUTOMATIONWORKFLOW
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From Automation To Personalization
Automation Power Tools
➤ Segmentation:Send more relevant messages.
➤ Behavior based messaging:Send the right message to the right person at the right time.
➤ Lead scoring: Pay special attention to the most interested prospects.
Not All Customers Have The Same Needs
PROBLEM
Vacation Or Business?
Use Automation To Segment Subscribers
SOLUTION
Customers Don’t Complete The Checkout Process
PROBLEM
Use Automation To Follow Up With Checkout
Abandoners
SOLUTION
Some Prospects Are More Interested Than
Others
PROBLEM
Use Lead Scoring To Identify The Most
Interested Prospects
SOLUTION
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Have To Be Robotic
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OxfordMediaWorks.com/vrws/
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