Jumpstart Your Marketing Course Call #4...Jumpstart Your Marketing Course Call #4 Objectives: 1. Review marketing that everyone is doing and see what challenges you’re having or

Jumpstart Your Marketing Course Call #4

Objectives: 1. Review marketing that everyone is doing and see what

challenges you’re having or questions you have so far 2. Talk through what to say, do, send, create, develop, etc. 3. Set goals for your ongoing and annual marketing plan for

networking, follow up, list building, sales calls and more.

Which Marketing Strategies Are You Choosing to Implement/Add Right Now:

1. Networking

• In person

• Virtually

2. Speaking

• At Live Events of others

• Paid Trainings/Talks

• Guest Spots on Podcasts, Radio

3. Running Your Own Enrollment Events - live or virtually

4. Social Media

5. Publicity

6. Direct Mail

7. Phone Calls

8. Content Marketing

• Videos

• Email

• Blog

• Interviews

• Webinars

9. Exhibitor Opportunities - planning ahead, plotting which events

10. Follow Up

11. Affiliate Marketing

12. Door to Door / Direct

13. Advertising

14. Facebook ads

15. Other?

This Week’s Goals:

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© Copyright 2020 K. Sawa Marketing Int’l Inc.

Katrina Sawa Award Winning Speaker, Jumpstart Your Biz Coach & International Best-Selling Author with 10 Books 916-872-4000 [email protected] PS: Come talk with me today about how I can help you further! Go to: www.AskKat.biz

ADDITIONAL RESOURCES:

3 Types of Marketing: 1. Database, 2. Referral

3. New Business

Database Marketing vs. Follow Up Follow Up = First 60 Days after meeting someone or having them sign up online then they go “into

your database” for continued nurturing, relationship building and sales.

CONSISTENT MARKETING IS VITAL your BIGGEST FEARS?

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What are you RESISTANT TO?

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3 Types of Marketing – Database Marketing

• FOLLOW UP CALLS

• CALLS TO YOUR DATABASE • PROMO CALLS

• RECONNECTION CALLS • FEEDBACK CALLS • SURVEY CALLS

3 Types of Marketing – Referral Source Marketing

USE THE PHONE! your BIGGEST FEARS?

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“The Secrets to Effective Networking, Consistent

Follow Up and How that Will Bring You More Business!”

The number of people you have in your database is the number of people you have access to market to on a regular basis so your #1 goal in your business should be to build your database and set up a consistent, frequent system for marketing and following up with them. If this isn't your #1 goal, you're missing out on a ton of sales. If you're not networking (online and in person in some way), you're missing out on a ton of sales. Here is a quick 3 STEP networking plan:

1. Where can you go to build your list or get clients where your ideal client is hanging out?

a. women's or business organizations b. chamber of commerce events c. industry association meetings d. membership functions e. local or national conferences and workshops – BIG

PROSPECT POOL! f. online social networking websites, blogs and forums (that’s

covered under online marketing) 2. How to best prepare yourself for networking:

a. research events and block them on your calendar every month (make sure you're consistent and go back often to ones that are good)

b. practice your 10-30-60 second commercials c. bring marketing materials, always have them in your car and on

hand so you never run out – INCLUDING A WAY TO SIGN A CLIENT UP ON THE SPOT! (order forms!)

d. arrive on time and allow enough time after for continued networking - don't rush your stay

e. be prepared to give to others, ask questions of others and not just talk about yourself

3. Develop an easy follow up system you can follow each week or delegate it to an assistant so it gets done! Use email, direct mail, phone for sure and connecting on social media sites too.

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Kat’s Top 20 Networking & Live Event Follow Up Tips

1. Always shake a hand firmly (no fishy handshakes – if you’re not sure how good yours is try it out on someone you trust and ask them)

2. Look people in the eye, don’t look beyond them or look around when you talk to them

3. Wear clothes with pockets in them if possible and use one pocket for your cards and one for those you collect at events

4. Make sure to write notes on the back of every card right away for easy remembering

5. Practice your 10 sec, 30 sec and 60 sec infomercials because all meetings and events will ask for or warrant different lengths and have different scenarios. Be prepared to change it up a little depending on the audience and remember to stick in a call to action to make them DO SOMETHING.

6. Get a name badge so people know who you are wherever you go - mixers, events, the store, etc. (it also adds credibility and professionalism and helps brand your image/logo), don’t rely on stickers.

7. Build rapport and relationships with the people that you meet when networking, don’t try to sell right off the bat or expect them to use your services that first time they meet you. People get turned off with pushy people, however don’t forget to slip in a trial close now and then.

8. Arrive at meetings and events early and be prepared to stay late and meet those people you don’t know yet – meet and get to know EVERYONE!

9. Don’t go to something just because you think the speaker will have valuable information for you, go to network and if the speaker turns out to be good, then that’s a bonus.

10. Bring flyers, brochures and business cards to display or hand out at every meeting just in case it’s appropriate and acceptable to pass them out or put them on display but keep them in your vehicle for easy access so you don’t look too eager (not the biz cards, bring those in – and a pen!)

11. Don’t Feature Dump when talking to people (don’t list all your services or benefits while talking), find out what the customer/person wants or needs by asking questions first and getting them talking – LISTEN!

12. Never “lead” with a card when you enter a room, “leave” the card or wait until someone asks you for your card. Don’t presume everyone wants your card. If they don’t want it, they won’t do anything with it anyways so why waste it on them?

13. Offer to donate raffle prizes to events – use gift baskets or purchase something from a business that you’re trying to get to refer business to you and always slip your card and brochure into the gift. (Don’t offer as a prize a certain dollar amount or discount off your product or service, it’s not a gift then, it’s only a discount.)

14. Offer to give a referral discount or gift to those current customers or networking contacts that refer their friends (need to brainstorm ideas on incentives and “what’s in it for them” – maybe $100 referral fee depending on your price point or a $5 Starbucks gift card?)

15. Make arrangements with other businesses to offer their products or services to your clients/contacts for free exposure for them while allowing you to give gifts to your clients.

16. Do anything and everything you can to get noticed – purposely STAND OUT

17. Every person you network with, follow up by sending them a note, flyer or letter about how you would like to work with them and how you can help each other. Every person you meet with about your service, send them a thank you card right away. You want to make every relationship a WIN-WIN.

18. Follow up on every lead no matter what within 48 hours by phone, fax or email, whichever works best for THEM.

19. Try to help everyone you meet by referring people to their business, they will remember you and do the same for you.

Doing table displays, sponsorships and exhibitor booths is very effective if done in the right events AND if you’re not chosen as a speaker and want to STAND

OUT in front of a room of your ideal prospects!

Getting Publicity – What’s Stopping You? What do you need to know about HOW to go after some publicity?

Here’s a couple of my appearances - You can do this

too!

Biz Expert - https://youtu.be/LmUhQ38c3Uc

Online Dating Expert –

https://youtu.be/C2YKyCRatII

Script for email to request to be on TV (alter slightly for print): Subject: New Story Idea – “Descriptive Topic”

I watch your show and know that you like to feature authors and their books, especially if they can give valid and useable tips that pertain to the majority of your viewing audience. I would love to share my book concepts with you and your audience in an upcoming segment where you see fit. My book is entitled Love Yourself Successful and it talks about the 4 Types of Love everyone in business or a career should be focusing on in order to make a lot more money in their business or job. I’d love to share these 4 Types of Love with your audience as well as a few fun Love & Money life and business strategies I’ve learned in the last 17 years in business. I’ve been on a few local TV shows in the past and make a great, humorous and engaging guest. Please let me know if you have any questions or would like a copy or two of my book mailed to your station. Thank you for your consideration. [Insert Full Signature]

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Revenue Producing Activities – FOLLOW UP

The Organization of Your Database: What does your database look like and whom are they made up of? SORT THEM!

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What types of events can I hold?

• Live in person o Conferences

o Trainings

o Workshops

o Retreats

o Preview

o Meetup

o Mixer

o Client appreciation event

• Online or virtual o Podcast

o Radio show

o TV show

o Facebook live

o Be Live

o Zoom conference

o Webinar

o Teleclass / teleseminar

o Telesummit

o Livestream on YouTube or zoom

ZOOM IS THE “NEW NETWORKING”!!

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What do I do videos on? • Tips about things you teach on • Product reviews • Case studies • Promotions • Interviews • Q&A FAQs • Online tutorials • Trainings • Informational • Engagement • Community involvement • Ask for feedback • Share what’s up with you

Where do I post them? • EVERYWHERE! (your site, YouTube, Facebook, other social sites)

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Types of Content to Develop:

• Content for Emails, social media posts and blog posts o Videos o Articles o Case studies o FAQ o Memes o Promotions

• Training products or programs to sell or offer free o Record things you’re doing now and package o Host a new webinar, teleclass live and record and box up o Host a live online program, record and box up o Videotape live event or talk and box up o Online images to showcase your online products

Did you know you could BUY Done-For-You Content, Repackage and Rebrand as YOURS and then sell, give or

promote?

Yep, it’s called PLR = Private Label Rights!

(See Kat’s Resources page for 3-4 different sites we

recommend)

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What will becoming a published author do for me? What to write about? 7 Types of Books to Consider:

1. Your signature system 2. Your story 3. Tip book 4. Quote book 5. Compilation / anthology 6. Interview style or case study 7. Blog posts

Want to Become an Author in 2020? Join the 2020 compilation book today!

Jumpstart Your ______, Vol III

Where to Find Speaking Gigs: • Google conferences and meetings where your ideal target audience

would attend (i.e.; mine would be women’s business networking events or conferences)

• Meetup.com – look for gigs or host your own! • Event websites such as Eventbrite, Evite or even Facebook Events • Popular event venues in your city or whichever city you’re looking in • Chamber of commerce websites in the area you live or want to speak • Associations that have members in your ideal target market • Corporations you want to target • Association of association – national (ASAECenter.org) or in your

state • Social media websites where they are marketing events & event

listings • Local or National visitors’ bureaus • City websites for cities you want to target • Friends who have podcasts, events, radio shows, telesummits,

giveaways • Strangers who have podcasts, events, radio shows, telesummits •

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Where to Find Podcasts & Internet Radio Shows:

• www.BlogTalkRadio.com • https://www.podbean.com/all • https://itunes.apple.com/us/genre/podcasts/id26?mt=2 • www.podcastdirectory.com/ • http://www.npr.org/podcasts/ • www.podsearch.com • www.womeninpodcasting.com/ • http://www.podcastguests.com/ • https://www.buzzsprout.com/learn/podcast-directory • https://www.stitcher.com/ • https://bbsradio.com/ • https://www.learnoutloud.com/Podcast-Directory • https://podcast411.libsyn.com/directories • www.podcastalley.com • www.blubrry.com • https://www.thepodcasthost.com/best-podcasts-podcast-directory/ • http://propodder.com/2011/10/top-50-podcast-directories/ • http://www.ipodder.org/directory/4/podcasts • http://www.capradio.org/programs/podcast-directory/ • http://www.digitalpodcast.com/ • http://podbay.fm/browse/top • http://www.publicradiofan.com/podcasts.html • https://starworldwidenetworks.com/channels/star-worldwide/shows • http://ewnpodcastnetwork.com/

Script for email to request to be on a Podcast or Internet Radio Show:

Subject: re: your radio show

I’ve listened to your show and see that you bring in outside guests who compliment your theme and format. I believe I would make a great guest as I speak on topics that are very complimentary and am humorous and content oriented when I am interviewed. Please let me know if you would be interested in a quick phone call or for me to email you more information about myself or what I do and speak on as well as what you ask of your guests and require for the format. Thank you so much! [Insert Full Signature]

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need to DO but either don’t know how, you don’t have time or don’t want to do?

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OUTSOURCING FOR FREEDOM

Documents

Jumpstart Your Marketing Course Call #4...Jumpstart Your Marketing Course Call #4 Objectives: 1. Review marketing that everyone is doing and see what challenges you’re having or