June Brand Book

Contents • Tory Burch – The Brand

• Tory Burch – Brand Ambassador & Working Mother

• Tory Burch – Design Inspiration • Fall 2010 – Collection & Inspiration • Milestones

• Market Positioning

• Global Overview

• Boutique Photography

• Store Openings & Growth

• Celebrities in Tory Burch

• Press/Editorial Highlights

Tory BurchThe Brand

LIFESTYLE• Launched in 2004, the collection reflects founder Tory Burch’s own unique sense of style.

• The collection is defined by classic American sportswear with an eclectic sensibility, including ready-to-wear, accessories, shoes, jewelry and eyewear.

LUXURY

• Tory Burch balances a sophisticated, designer aesthetic and high-end quality with an accessible price.

• “Luxury is about having personal style and living your life based on your individual aesthetic.”

Tory BurchBrand Ambassador & Working Mother

A mother of three, Tory Burch successfully balances family, work, travel and her passionfor design, music and art.

• Entrepreneur

• Philanthropist

• Style Icon

• CFDA Award Winner

• Industry Spokesperson

Tory BurchDesign Inspiration

Tory is inspired by... • The effortless style of her parents Reva and Buddy

• Bold interiors, like the prints and textures done by David Hicks • The countries she visits and the people she meets around the world • Vintage images, art, books, music and movies

Tory BurchFall 2010 Inspiration

Fall 2010Collection

Fall 2010Collection

Milestones

Launch of NYC flagship

toryburch.com launches

Oprah hails Tory “the next big thing in fashion”

Tory launches in London and

Dubai

Launch of the “Reva” Ballet Flat

Tory launches in Hong Kong

Tory receives Ace Award

for Accessory

Designer of the Year

Tory inducted into CFDA

Tory is awarded the CFDA Accessory

Designer of the Year

Tory launches the Tory Burch foundation

The presentation is moved to the tents

Milan Showroom opens

Tokyo flagship opens2010 South Korea, Rome, Hong Kong, Taiwan &

London expansion planned

Eyewear launches

Market Positioning

Editorial Adjacencies

Market Positioning

Market PositioningLocation Adjacencies

Global Overview

Tory Burch has over 340 points of distribution worldwide

Boutique Photography

Boutique Photography

2004 2005 2006 2007 2008 2009 2010

13 6

1017

23

35

16

35

2

E uropeAsia*United S tates

Store Openings*

*Asia doors include stores in Department stores and Flagship stores

*US and Europe doors exclude Department stores

Benchmark 2007

Sales Index Growth

Celebrities in Tory Burch

Press/Editorial HighlightsU.S.

Press/Editorial HighlightsAsia / Europe