Justin Peterson MK300 10/16/11

Justin PetersonMK300

10/16/11

Designed by PR professionals, for PR professionals:

◦ Media Database

◦ Press Release Distribution

◦ Media Monitoring

◦ Media Analysis

CisionPoint

Global database of traditional and social media contacts

◦ Targets influencers and knows: Who to contact When to call What to pitch

World’s largest database of social media contacts

◦ Provides contacts who drive decision-makers in industry

◦ Provides influence rating of competitors

Media Database

CRM tools for PR management

◦ Organize, share, and monitor media relations activities

◦ Manage multiple campaigns simultaneously

Bacon’s Media Directory

◦ Access to thousands of reporters and news outlets

Media Database

Search Engine Optimization

◦ Enhance keywords to increase visibility to influencers

◦ Permanently archive Press Releases (PR’s)

Social Media Distribution

◦ Create content in one place and publish to all social media platforms

◦ Gain insight from professionals to write PR’s

◦ Custom newsrooms integrated to brand website to increase visibility

Press Release Distribution

Traditional Distribution

◦ Web, wire, email

◦ Wide scope of distribution channels

PR Measurement

◦ Measure scope of PR and see who is publishing PR

◦ See who opens emails-narrow campaign efforts

◦ Gauge reception of PR in marketplace

Press Release Distribution

Social Media

◦ Converse with the fans and nay-sayers to promote brand

Media Monitoring

o Track viral success of stories-see comments from blogs all over Internet

Social Media

◦ Track volume of buzz around keywords of campaign

◦ SCRM, with integration to SalesForce.com

Media Monitoring

Basic Analytics

◦ Snapshot of media coverage vs. competition

◦ Understand patterns of coverage throughout and after the campaign

◦ Customizable dashboards display charts of interest

◦ Presentation-ready display of data and charts

Media Analysis

Advanced Analytics

◦ Evaluate campaign’s impact and reach through scoring

◦ Estimate how memorable the campaign was

◦ Determine how many people were influenced by key messages

Media Analysis

Social Media Analysis

◦ Monitors blogs and makes sense of it all

◦ Determines the themes, topics and trends of conversation

◦ Reports frequency, mix and tone of coverage

Media Analysis