KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no...

M.O.R.E.(Marketing,Outreaching, Retaining, Engaging)with Technology

Presented by Kaman Ng

CARE/CalWORKs Coordinator/EOPS Counselor

Los Angeles Harbor College

About Kaman• Los Angeles Harbor College• Working with EOPS since February 2013• Experience with web outreach, especially with International Students

Defining the Millennial Generation

There is no specific millennial birth year bracket, but it generally refers to people who are born between the 1980’s to early 2000’s.

This is a good age range to describe most of the students we serve in the community colleges.

Who’s Using the Internet?

Source: Pew Research Center, 2013

Don’t Make Generalizations• Just because most are online, we shouldn’t be quick to

assume how they’re using the internet.• ...your student might not have Facebook.• ...or Twitter.• Even on the same social network, might use the service

in different ways.• It’s important that we use multiple strategies to

maximize our impact!

Strategies I’ll Discuss

• Facebook• Instagram• Google Voice• Remind 101

If you need help creating an account...

• Not enough time today to show you how to set up an account.

• If you need help, there are good tutorials on YouTube.

• Example, search for: “How to use Instagram”

Facebook• The world’s largest social networking website. • Most people have a Facebook account. • If you only use one social network, make sure it’s

Facebook.• Gives you data!

o Track who is interacting with your page.o See how many people view your posts.o Demographic data about your followers.

Facebook Tutorial

Instagram• One of the most popular photo sharing networks.• Must have a smartphone or tablet to use this service.

o Appleo Android

• Can be linked with Facebook, so even non-users can see your posts.

● Download app● Open Instagram

● Select the photo you want to post.

● You can use a filter (special effect).

● Add a caption.

● Using #hashtags.● Tagging people.● Sharing on other

networks.

● #college ● #food ● #eops● #breakingbad

● Share on your Facebook page by signing in.

● If you have multiple Facebook pages, you may need to change your Instagram settings so that it connects with the correct one.

● Interacting with students.

● Posting to highlight student achievement.

Google Voice• A free phone service from Google.• Several features:

o Free text messaging!o Message several students at once. o Create a free, local phone number.o Free long distance phone calls (US & Canada).o Transcribed voicemail.

Google VoiceUse google voice efficiently by…● Making your work email linked to google voice

○ Text and voicemail will be sent directly to that email● Setting your google voice number to link to work phone

○ Use this method to deal long distance phone calls

Google Voice Homepage

Google Voicemail

Google Voice Pros and ConsPros:• An easier and faster way to communication with

students through text.• It’s FREE!• Works like email, but students receive it instantly on

their phone.

Cons:• Cannot send mass text messages….

Remind 101● FREE to send mass text messages!● “A safe way for teachers to text message students and

stay in touch with parents!” ● Flexible for students ● Very easy to use interface

Remind 101 Steps1. Sign up (www.remind101.com)2. Create a “class”Class is just referred to a group

3. Must have a phone number with text services to use.

4. Activate the group by sending a text to yourself.

Remind 101 Interface

Remind 101 Tutorial

In a Nutshell

● Just do it!● Get started!● Be creative! Videos, facebook groups,

twitters, text messages, tablets, laptops!● Try everything!● Don’t give up, even if you only have 6

followers!

What services is your campus using?

Thank you!

● I hope you enjoyed the presentation.

● Have a great time at the conference!